iwi creativity 2011
DESCRIPTION
A showase of Māori students in the College of Creative Arts, Massey University. This poster exhibition celebrates students achievements with whānau and friends.TRANSCRIPT
Our creativity grows from the Earth mother, Papa-tu-a-nuku.
This rich essence that nourished our ancestors now nurtures and supports us today as we
look towards the future of Design, Visual and Material Culture and Fine Arts.
Iwi Creativity is a celebration of Maori students and their academic endeavours.
This red stone is maukoroa used by Southern Maori to make
paint – part of Aotearoa’s early art and design history.
My creative work responds to a range of issues related to the interaction between people and products and the environment. Some of these projects include:
› A respiratory humidifi er to aid breathing.
› A space saving solution that reduces greenhouse gasses by plant absorption of CO2.
› A fl at pack that creates a three-dimensional waste paper basket.
› Audio headphones with a unique headband, which reduces the stress and pressure on the head.
› 3D printed masquerade masks created using 3D software and rapid prototyping.
› BMW IXON 2020 concept inspired by the original BMW Isetta.
› Backpack baby car seat designed as a safe environment for the baby.
ALEX HUFFADINE
Ngati Kahungunu
Bachelor of Design: Industrial Design: Year 4
While I was born in Auckland I have moved
about a lot both in New Zealand and
Australia. As an industrial designer I am
always focused on innovative designs that
are considerate of the environment and
which pay attention to how people interact
with the product. It is a passion of mine to
work in a creative profession where I can
utilise my talents to solve design issues and
be visionary in turning dreams into reality.
2011
Ngati Kahungunu
Examples of my creative work includes:
› An interpretation of the Ma-ori placename, Whakaari, White Island through sound in space.
› Further Maori placename interpretations include Te Rerenga Wairua, Rotomahana, Piopiotahi, Te Ara-a-Kiwa and Whakaari. Developments include Ma-ori legends and the history of each place.
› The Piopiotahi postcard development.
My sister received our family cloak that our mother completed earlier this year. It shows the passing down of a family taonga and its importance for our family. As the cloak comes to rest on her shoulders it is a moment of pride and great importance not only for her, but also for the whole wha-nau.
BRITTANY DAVIES
Ngati Pikiao, Te Ati Awa, Nga Puhi
Bachelor of Design: Visual Communication Design: Year 2
I have had a passion for art and creativity
ever since I can remember. I knew I wanted
to study design for a long time and am
thrilled to be a part of Massey University
College of Creative Arts. Much of the
inspiration for my work comes from what
I know about my Ma-ori background. I try to
incorporate my iwi affi liation into as much as
I can because it is of huge importance to me.
I really look forward to developing my skills
and knowledge in all design aspects. I hope
to take the advertising world head on and
possibly inspire future designers.
2011
Nga Puhi
Ngati Pikiao
Te Ati Awa
My work investigates 15 Maori placenames from around New Zealand and involved making various marks that sounded like that name. Five were refi ned further and developed into postcards. My chosen placenames were Te Rerenga Wairua, Te Ahi kai koura a Tama ki te Rangi, Rotomahana, Te Ara-a-Kiwa and Aoraki. Using mark making and a tonal grid analysis I developed fi ve postcards incorporating tonal range and meaning about the legends behind each place.
DESIREE GORDON
Tainui
Bachelor of Design: Visual Communication Design: Year 2
My name is Desiree Gordon and I
belong to the Tainui tribe in Waikato.
I am currently in my second year of
study doing a Bachelor of Design. I had
some trouble deciding between design
and sports health for my study, but
chose design and have not regretted it at
all. I haven’t quite decided what I would
like to do when I fi nish my four years
of study, but am looking at something
within Visual Communication Design.
Tainui
2011
My focus is on typographical and graphic design works. At Massey University I have learnt different computer software skills along with gaining personal experience from the tutors. This has really helped me to delve into my strong points and the areas I love the most. My graphic design study includes work such as:
› Yeah Yeah Yeah’s, a fun funky and colourful record cover.
› An exhibition booklet on Grahame Sydney.
› Catch me if you can, a movie poster group assignment using type only.
› A bank note design focused on the International Year of Biodiversity.
› A live brief redesigning the visual identity for Rally NZ.
ERIKA FARRELL
Te Arawa, Ngati Whakaue
Bachelor of Design: Visual Communication Design: Year 3
After working full time for a year deciding
which direction I wanted my life to go in
I moved from Rotorua to Auckland in 2009
to begin my studies at the Auckland School
of Design at Massey University. My passion
for design and being creative drove me
towards a graphic design degree, which
I believe is very versatile within the design
industry. I plan to travel the world once
I have fi nished to gain new experiences.
I have always been told that you can never
stop learning and it is an important part of
being creative.
2011
Te Arawa Nga-ti Whakaue
My fi nal year project is a watercraft for fl y-fi shing. It addresses the performance problems of size, assembly and portability of current craft available in the market. It comprises a folding frame system and an infl atable pontoon, where the seat can be raised and lowered to suit individual preference. Conceptually it plays upon the notions of escapism, the challenge of fl y-fi shing, and the spirituality found in the fi shing environment. It is constructed from recyclable materials, uses simple assembly and natural aesthetics.
GORDON ROBINSON
Nga Puhi and Ngati Whakaue
Bachelor of Design: Industrial Design: 4th Year
I chose to study Industrial Design because
it is a fantastic mix of design, art, engineering
and human interaction. Through my time
studying at Massey University, I have realised
two things that keep me interested in design;
communicating with people on a subconscious
level and the possibility of someone walking
down the street with your product.
Industrial Design opens up a lot of
opportunities and I am looking forward to
whatever comes up in the near future. The
possibility of working in the transport area
could be interesting, but anywhere where
I’m still learning will be ideal.
Nga Puhi
2011
Nga-ti Whakaue
My work includes:
› A back patch I drew up for a DJ collective I was in before I entered Massey.
› A heke design for Toi Atea, Te Kore, Te Po, Te Ao Marama.
› A fi ne art installation, Make, Remake.
› A painting for Toi Atea, Te Tangihanga a Kupe.
› A painting made while attending Ngaru Roa artist hui, Kua hoki mai a Xolotl.
JAMES PARATII LAINCHBURY
Ngati Awa
Bachelor of Fine Arts: Year 2
Born in rural Southland in 1970. Of Irish,
Scots, Spanish and Ngati Awa descent…
a mongrel really. Currently in the second
year of a BFA. After spending nearly 25
years in the workforce, and feeling quite
burnt out, I decided to invest in my mental
and spiritual health and get an education!
Have always drawn and painted and have
been a semi professional photographer for
8 years, so a BFA seemed like the logical
choice. The plan is to go to Teachers College
after the degree and train to be a secondary
school art teacher combining fi ne arts and
Toi Atea – Ma-ori Art and Design.
Ngati Awa
2011
The key themes in my work include the Maori concepts of whakapapa and taonga and are expressed through the use of natural mediums such as ‘Wild Clay' and harakeke (fl ax). I use Rotorua geothermal ‘Wild Clay', sourced from my tribal whenua, which enables me to establish historical links from which the clay becomes a metaphor for whakapapa. Artwork incorporating interpretations of whakapapa featured on the cover of the Maori dictionary 'He Pataka Kupu – Te kai a te rangatira’.
Other explorations include:
› The ku- mara as a metaphor for ancestral migration.
› The aho (cord) used for wearing the hei tiki representing the connection between people and their taonga - traditions, mythologies and ancestors.
JANE MATUA
Te Arawa, Whakato-hea, Te Rarawa
Postgraduate Diploma in Arts: Visual and Material Culture
The common thread driving my art practice
comes from a Ma-ori spiritual dimension, which
connects me to my whakapapa (genealogy),
wha-nau (family), and whenua (land) and as
such with clay. I have a passion for ‘Wild Clay'
and consider it an indigenous medium that
transcends the purely functional. Inspiration
for my art derives from my ancestral wharenui
(meeting house) Te Rangikurukuru, built and
fully carved by my kuia, Maria and Jane Topia
in the 1930s. It is a tangible reminder of the
strength, determination, vision and courage of
these women. I have undertaken postgraduate
studies in material culture as a pathway
towards one day obtaining a doctorate.
2011
Te Arawa Whakato-hea
Te Rarawa
There are many areas of textiles I am passionate about such as weaving, natural dye, digital design and screen-printing. My work includes:
› A chair design made from naturally dyed and woven recycled materials. It won fi rst prize for textile design at the Australasian Student Design Awards.
› Digital designs printed onto silk inspired from the growth of lichen.
› Designs screen-printed onto cotton inspired by the Civic Square site in Wellington.
KATIE COOKSON
Te Arawa
Bachelor or Design: Textile Design: Year 4
I grew up in Whanganui and always loved
art and design at school. I came to Massey
to further my education in design, not
realising textile design was an option, and
fell in love with it straight away. I cannot
imagine doing anything else. I’m currently
doing my fourth year and fi nish at the end
of this semester. I cannot wait to travel the
world and experience other countries and
cultures. I hope to fi nd a job in the textile
industry to get experience before heading
back to do my masters.
2011
Te Arawa
My works show a wide variety of skills and techniques such as typography, layout, graphic design, advertising strategies and more. I use different creative strategies across multiple assignments including:
› Identity design to redesign the identity mark for Rally New Zealand.
› Graphic design in a poster and information booklet for an exhibition of the Terracotta Warriors at the Auckland Museum.
› Digital design to create a new design approach for existing record albums such as Persuasive Percussion.
› Typography design in a typographical poster for an existing movie.
› Graphic design in a set of stamps as a collector’s edition.
› Guerrilla advertising campaign to promote Rastafarian religion.
KORY HODGES
Ngai Tamanuhiri, Ngati Pahauwera, Ngati Kahungunu ki te Heretaunga
Bachelor of Design: Visual Communication Design: Year 3
I have always been a very visual person. My
love for art and design lead me towards doing
a degree involving design. I embrace all areas
of design, however I chose graphic design as
my major as I felt it gave me a broader look
at design, allowing me to experiment through
numerous areas. I would eventually like to
delve into the area of illustration, since I get the
most enjoyment out of hand-generated works.
I would also like to travel parts of the world,
to develop my understanding and knowledge
of other cultures and environments. I feel
this will aid my design as I can then use my
experiences to infl uence and inspire my work.
Ngati Pahauwera
2011
Ngai Tamanuhiri
Ngati Kahungunu ki te Heretaunga
My creative work includes:
› A typographical expression of the word ‘whenua’ because of its signifi cance to New Zealand.
› A set of wine labels for a client, representing both the name and the client’s philosophy.
› Looking at the symbolic representations of archetypes to promote storytelling.
› A computer illustrated drawing.
› A poster advertising and celebrating the diversity at the Wellington Zoo.
MELISSA MEPHAM
I am currently in my fourth year studying
Visual Communication Design. After
completing a Diploma in Graphic Design,
university seemed the appropriate next
step. I completed two years with a minor
in graphic design where I gained my
passion for typography, then moved to
Illustration after discovering the beauty and
power of the drawn image. I have no future
plans, apart from wanting to positively
infl uence the people around me through
whatever creative endeavour I embark on.
2011
Te A-tiawa: Taranaki
Bachelor of Design: Visual Communication Design: Year 4
Te Atiawa
My work includes:
› Semi-disposable eating utensils made from polypropylene plastic which is 100% recyclable and an incredibly cheap manufacturing solution without being detrimental to the environment.
› A toaster inspired from retro-style robots and iconic classic game characters.
› An indestructible, ABS plastic wallet for the masses.
› A powered mobility system for all long-term manual wheelchair users who wish to live a more independent lifestyle. It allows greater access and reduces the social stigma of using powered mobility in public settings.
› A stand for London Design Week. It has been designed to house my fi nal project ‘IWA’ later next year at various exhibitions overseas.
OSCAR FERNANDEZ
Te Arawa, Ngati Rangiwewehi
Bachelor of Design: Industrial Design: Year 4
Kia Ora everyone! My name is Oscar Fernandez
and I am an Industrial Design Student at the
Massey School of Design, Auckland campus.
I am currently in my fi nal Honours year of
study and it was the best thing I ever did!
After University I hope to fi nd a suitable
masters degree where I can build my skills to
international level and hopefully own my own
business one day. My Ma-ori heritage comes
from my Mothers’ side of the family and is a
little mysterious still, as my Mother, Nicola,
was given up for adoption at birth. I was told
that my grandmothers’ name was Jacqueline
Paul and her iwi affi liations are Te Arawa,
Nga-ti Rangiwewehi.
2011
Te ArawaNgati Rangiwewehi
My work is an exploration of Ma-ori identity in New Zealand. My aim was to create a visual representation that young Ma-ori can relate to and identify with. The result is a stark contrast to the stereotypical ‘image’ that is projected to and perceived by the world and sold as small plastic dolls and postcards at souvenir shops. It was evident, upon completion of this project, that most young people feel more like New Zealanders than Ma-ori. This project has potential to extend further to explore what in fact is a New Zealander in our extremely diverse little country, how we identify ourselves and what it means to be a Kiwi.
PAIGE BOYD
Ngai Tahu
Bachelor of Design: Photographic Design: Year 3
I have always had a passion for
photography, so studying a Bachelor of
Design majoring in Photography was
an obvious choice. I love the way that
photography enables me to capture single
moments in time, preserving them forever.
As soon as a photograph is taken, it is
instantly an image of the past.
Ngai Tahu
2011
The aim was to design a book complete with a wrap around dust jacket/poster. This book was designed to suit the historical content whilst having a contemporary feel. This was mostly achieved through the chosen colour, theme, layout and composition.
REBECCA HORROCKS
Tainui
Bachelor of Design: Graphic Design: Year 3
Since a young age I’ve been passionate
and enthused by design. It struck me one day
that design excites me, and for this reason
I decided to deepen my knowledge and
explore the design world by studying graphic
design at Massey University. I thoroughly
enjoy and learn something from every paper
I have taken at Massey. While the typography
papers have left me so much knowledge, I’m
forever learning. After my Massey years I want
to continue exploring the creative world and
aspire to be a successful designer. Most of all
I want to continue doing what I love, and that
is designing.
2011
Tainui
My work includes:
› A concept for a design conference including a poster and booklet for that conference.
› A concept page for an in-fl ight entertainment system for Qantas. Issues addressed were, ease of navigation with easy return to main menus.
› A stamp set, which I designed to celebrate 125 years of Massey Design history. The stamps showcase three student graduates of Massey.
› A large visual-brief booklet, designed on a foundation of sourced statistics around the theme of Child Obesity in New Zealand. The brief requirements included the use of a gray scale colour palette.
SIMON COOKE
Ka-i Tahu
Bachelor of Design: Visual Communication Design: Year 3
Ata ma- rie koutou. I moved from Christchurch
to study a Bachelor of Design (Hons) at
Massey Wellington in 2009. I decided to
study at Massey after hearing it was one of
the best universities in Aotearoa to study
design. I have always been interested in art,
and developed a passion for graphic design
at high school. Since then my design studies
have progressed through an eclectic journey
of visual communication and development
of individual style. After my studies I hope to
explore the world, and continue to be inspired
and infl uenced in design and arts avenues.
I’ve always been very entrepreneurial, so
could defi nitely see myself owning my own
design business.
Kai Tahu
2011
The works displayed are my creative response to the demand to visually communicate varying events, products and brands. A love of typography has allowed experimentation throughout each design, selecting the most appropriate typeface for the project at hand. The designs are complimented by additional elements such as colour and layout. They vary individually in style to effectively convey the message to intended audiences whilst maintaining personal fl air. Having grown up in New Zealand, our culture and my upbringing has infl uenced decisions made during the design process.
STEPHANIE ELIZABETH BELL
Nga-puhi
Bachelor of Design: Visual Communication: Year 3
I am currently completing a Bachelor of
Design majoring in visual communication.
I was born and raised in Auckland, New
Zealand. My father is a lawyer and my mother
was a graphic designer, before the time of
computers, and is now an artist. Blessed
with a business savvy left-brain and a super
creative right, it only seemed natural to follow
the graphic design yellow brick road.
After completing an internship at Ogilvy
NZ in 2010-11, I will be hitting the world of
advertising at full speed, taking the bull by
the horns and conquering the unachievable.
2011
Ngapuhi
My artworks include:
› Character design work, humour art involving demonizing a loving cartoon character named Totoro. The image of the little girl poking tongues at it makes me tingle.
› Some 3D design animation work.
› A poster done to illustrate the Wellington Zoo and show wellington culture.
If you’re interested in seeing more, type “cheese demon” in Google and I’m the fi rst result that comes up. That’s my deviant art page. Thanks again for checking me out.
TAUPURU BRIGHTWELL
Nga-ti Porou
Bachelor of Design: Visual Communication Design: Year 3
Well, I decided to study and pursue the world
of art and animation because I have always
been doing it. I am obsessed with it, I swim
in it, it will never let me go. It is all I do and
all I know how to do. It is what I do best. I’m
originally from Gisborne, part Tahitian and
Ma-ori. My father is the famous master carver,
Matahi Brightwell who has recently been
inducted into the New Zealand hall of fame -
talk about big shoes to fi ll. My work is deeply
inspired by Japanese Manga art, design and
narrative. Ultimately I want to become a
successful artist on my own through brute
force using art to become respected in the
art community.
2011
Ngati Porou