jack menzel - making search smarter - sic2012
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Google Confidential and Proprietary
Making Search Smarter Jack Menzel Product Management Director, Search
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What is the perfect search engine?
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Search should be accessible.
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Search should be conversational.
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Search should understand the world.
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Search should get you the right answer.
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Search should help you make better decisions.
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Search should be truly universal.
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The perfect search engine should understand exactly what you mean and give you back exactly what you want.
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I don't really see science fiction as fiction. I can imagine colonies on Mars and everything. -Sigourney Weaver
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Matching strings, not things
The ice hockey team?
The NBA team?
The TV show?
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Goal: Map the universe of things, not just web pages
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The Google Knowledge Graph: Over the past two years, we've created a database of structured knowledge.
500 million people, places and things 3.5 billion defining attributes and connections
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Refine to "see results about" the exact thing you meant.
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Click and Google understands the "thing" you're looking for
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Refining results in autocomplete
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Relevant information on the right hand side of the page for millions of search queries.
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Summaries are dynamic and intelligent, reflecting the most relevant kinds of facts for a given topic.
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Explore and dig into a topic of interest.
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Explore the Knowledge Graph
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Explore the connections between people and things
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Knowledge about the world
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The Evolution of Search
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Universal Search: search everything from one box
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Useful results from your inbox in a beautifully easy-to-read way on the results page
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Search everywhere
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The Future is Bright: As we continue to evolve the technology, we'll be able to help you answer harder and harder questions...
Where can I attend a Lady Gaga concert in warm outdoor weather?
Where can I find an amusement park with a vegetarian restaurant nearby?
How many governors were born in a different state than they govern?
What is the coldest lake in the world in July?
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Google Confidential and Proprietary