james wycherley - cutting edge of newmr 2015
TRANSCRIPT
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
The future of Insight 10 years on, and the next 10 years
James Wycherley Insight Management Academy 22nd September 2015
#NewMR 2015 Corporate Sponsors
#NewMR 2015 Supporters
Schlesinger Associates Keen as Mustard
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
2005 • Customer Insight, Management &
Communications report changed my career
• Insight Management Academy & IM Forum
• Insight as a strategic asset
• Key to competitive advantage
• Need to re-balance new knowledge generation and insight management and communication
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
2005 - 2014 • Ten year crusade to develop insight capability
• Joined up team and joined up insight
• Insight Managers
• Value - behaviours - drivers - environment
• Content, audiences & channels
• Traction & impact
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
2015 - 2025 • Insight Management Academy event
• The Future of Insight research
• Drivers of change
• Implications for Insight teams & suppliers
• Next steps
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
Thank You!
The future of Insight -‐ 10 years on, and the next 10 years James Wycherley, UK, September 2015
Q & A #NewMR 2015
Corporate Sponsors
#NewMR 2015 Supporters
Schlesinger Associates Keen as Mustard
James Wycherley Insight Management Academy
Sue York