ray poynter festival of newmr 2017
TRANSCRIPT
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
2017Where’sthecu/ngedge
inmarketresearch?
RayPoynter
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Inputs
#NewMR
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Mainstream• Mobile• CommuniDes• BeyonddirectquesDons• Eye-tracking• CollaboraDve• Storytelling
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Automa=on
Repor=ng DIY
ProductsShrink-wrappedSolu=ons
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
BlendedResearch
SurveysSocialMedia
System2
System1
QualBigData
F2FComm-uniDes
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Messaging
DarkSocial
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Agile
Minimum Viable
MinimumViableProduct
Design
Test
Refine
Launch
WaterfallAgile-Itera=ve
Design Test Refine Launch
Design Test Refine Launch
Design Test Refine Launch
Design Test Refine Launch
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
RecognologyHTMardienDrew
GooglePhotos–“Rock”
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Analy=cs
• MulDplesources
• Longitudinal• Sparsedata• Imperfectdata
• Beyondnumericaldata
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
NotYet
• IoT• Brainscanners(butIATishot)• GeolocaDon• ImmersiveVRandAR–butcouldbev.soon• AIinteracDons(butAI-basedanalysisisarriving)
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
BlindAlleys
• Anythingthatismoreexpensive–noma^erhowgood
• 3DandinteracDvevisualisaDon–forend-clientuse
• Anythingwhereusershavetounderstandhowthemethodworks
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
ThankYou!
2017–Where’sthecu0ngedgeinmarketresearch?RayPoynter
Festival of #NewMR 2017
Q&A
RayPoynterSueYork