janome 300e embroidery machine advices
TRANSCRIPT
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Sew on.
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When Hollywood actress Katherine Heigl Katherine Marie Heigl (born November 24, 1978) is an
Emmy-winning and Golden Globe-nominated American actress and former fashion model.
Biography
Early life
Heigl was born in Washington, D.C. was recently spotted with
her newly purchased BERNINA sewing machine Bernina is Swiss company that manufactors
sewing machines. History
In 1893, Karl Friedrich Gegauf (founder of the Bernina Sewing Machine Factory) constructed the
first hemstitching machine in the world., the Swiss company rejoiced.
Their campaigns to encourage creativity and remove sewing from the
cupboard of time-gone-by, where many people had chucked it along with
handwritten handwrite tr.v. handwrote, handwritten, handwriting, handwrites
To write by hand.
[Back-formation from handwritten.]
Adj. 1. letters and pen-and-paper games, had received high-profile
recognition.
"The biggest challenge this industry faces is not competition.
It's the image of sewing," says BERNINA International AG owner
and Chairman of the Board of Directors, Hanspeter Ueltschi. On display
in his office are several generations of sewing machines, from the first
BERNINA household sewing machine--made of iron and thus "very
heavy"--to the latest models with plastic bodies and computerised
display screens. "Do you like this?" he asks, pointing at the
recent BERNINA 830.
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"It looks sleek and appealing," is my honest reply.
"One of our priorities--besides a good sewing machine--is a
good-looking sewing machine sewing machine, device that stitches cloth and other materials. An
attempt at mechanical sewing was made in England (1790) with a machine having a forked,
automatic needle that made a single-thread chain. In 1830, B.," he admits of his endeavours to
present sewing as an "attractive, inspirational hobby" rather
than a housewife's pastime.
The sewing landscape
As a trend for handicrafts trickles into society following the
global popularity of so-celled 'sewing cafes' (like an
internet cafe The high-tech equivalent of the coffee house. However, instead of playing chess or
having heated political discussions, you browse the Internet and discuss the latest technology.
CDs, DVDs, games and other "cyber stuff" are also generally available., but with sewing
machines) and TV shows like Project
Runway Project Runway is an American reality television series on the Bravo network that focuses
on fashion design. Its contestants compete with each other to create the best clothes and are
usually restricted in their time, materials, and theme. (in which fashion designers compete tocreate the best clothes),
Ueltschi has high hopes. BERNINA's (used as shorthand for BERNINA
International AG) subsidiaries include American quilting quilting, form of needlework, almost
always created by women, most of them anonymous, in which two layers of fabric on either side of
an interlining (batting) are sewn together, usually with a pattern of back or running (quilting)
stitches that hold the layers fabrics
manufacturer Benartex Inc. and Brewer Sewing, a company selling sewing
supplies. "We don't just want to make the best sewing machine.My vision is to cultivate the sewing landscape, he says.
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Ueltschi has implemented his entrepreneurial ideas since 1988, when
be replaced his mother at the helm of the only family-owned sewing
machine company in the world. His list of achievements includes
establishing America as a key market, building a manufacturing outlet in
Thailand, expanding into new markets (such as Russia and India), and
introducing the computer age to the business with the artista 180,
BERNINA's first sewing computer.
This model is a world away from the days of the inaugural sewing
machines, in the mid-eighteenth century, German engineer Charles
Frederic Weisenthal tried to create a machine to propel the sewing
needle. His designs facilitated the invention of the first household
sewing machine, reputedly reputed
adj.
Generally supposed to be such. See Synonyms at supposed.
reputedly adv.
Adv. 1. by American mechanic Elias Howe in 1846.Meanwhile, at a workshop in small Swiss town Steckborn in Canton
Thurgau, one of Ueltschi's ancestors was fashioning the foundations
of BERNINA.
Solid as a rock
He was an engineer and an inventor," says Ueltschi of his
great-grandfather Karl Fdedrich Gegauf. Gegauf's impressive talent
developed during ah apprenticeship at an embroidery machine factory. He
subsequently opened a workshop for the manufacture of his own
invention--monogram embroidery machines.
The keen-eyed inventor's involvement in the textile industry
led him to a realisation: hemstitching was quite simply laborious. In
1893, be created a machine to help--the world's first hemstitch
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sewing machine. Capable of sewing 100 stitches per minute, the machine
caused Gegauf's name to become synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to,
interchangeable with, one and the same as the mechanical
production of hemstitching: the practice was commonly referred to as
'gegaufing'.
Gegauf's son Fritz took over the business in 1926 and ventured
in a new direction. "My grandfather wanted to go into the home
sewing business," explains Ueltschi, In 1932, Fritz created his
first household sewing machine. It bore the brand name BERNINA-inspired
by the 4,049-metre Piz Bernina in St. Moritz. "My grandfather
looked at the mountain and said 'that's solid, like a
rock' [-like our sewing machines]."
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In 1932, the first BERNINA sewing machine was built in Steckborn
and BERNINA became the sewing machine brand of the Fritz Gegauf AG. By
October 1937, 20,000 machines had left the factory. In 1945, Fritz
introduced the world's first portable zigzag machine to the market.
He expanded the business internationally, too. "After World War IIhe started to sell BERNINAs in 10 countries," Ueltschi tells me.
"I learned a lot from him. He was a perfectionist perfectionism
n.
1. A propensity for being displeased with anything that is not perfect or does not meet extremely
high standards.
2. and always put
'quality first'."
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A family philosophy
The family tradition continued in 1965 when Ueltschi's mother,
Odette Ueitschi-Gegauf, took to the helm, Under her management,
knee-activated presser foot lifters, electric foot controls and machines
with stitch memory, stretch-stitch and computerised buttonhole buttonhole
n.
1. A short straight surgical cut made through the wall of a cavity or canal.
2. The contraction of an orifice down to a narrow slit, as in mitral stenosis. functions
were created. However, being a successful female company owner in the
1960s was not Odette's only remarkable feat. "My mother was
the first woman to appear on the cover of Bilanz [Swiss business
magazine]," Ueltschi says with pride.
Now owned by the fourth generation in the Gegauf line, BERNINA
International AG honours a philosophy defined by its second generation:
"when you give, you get back." Ueltschi's declaration
that the company does not exploit employees needs no proof. One member
of staff has a cheerful workspace with so many plants that it looks like
a corner of London's Kew Gardens. Their longest-serving employeehas just celebrated his 50th year of loyalty.
Sewing is believing
Perhaps enhancing the happy atmosphere are BERNINA's
picturesque Steckborn headquarters. The company name stands out inbright red letters from the roof of the factory that slumbers beside
Lake Constance. That the factory is in the same location as it has been
since 1932 does not make it old fashioned.
A bust of Fritz Gegauf welcomes visitors. Hand-sewn cushions splash
prettiness across the furniture. In the factory's Creative
Centre--where customers can experience the product range and take
courses in sewing--are myriad colours with rows of bright bobbins and
displays highlighting what you can make with your BERNINA. The cheerful
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layout is mimicked in BERNINA shops (including the stylish flagship
store in Zurich, which opened last year).
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One display honours Swiss-Japanese fashion designer Kazu Huggler,
who will help BERNINA launch a new product this autumn. Currently
"top secret," it is a product that Huggler hopes will help
others "find the joy of creativity." She has used a BERNINA
since she was a child. "They [indirectly] enabled me to set up my
label," she says.
In December 2011, BERNINA assisted Huggler with a project to
support teenagers at the tsunami-destroyed Takata High School in Japan.
Huggler says, "I sewed at that age and t thought that maybe I can
give [these children] some moments of joy." BERNINA donated five
BERNINA 330s to this end. "Part of business is also giving
goodwill," adds Ueltschi.
Stitching the future
This year, BERNINA will celebrate its 80th anniversary. Certainly,
the company's longevity is hardly surprising. The machines are good
quality--Ueltschi shows me a machine with a clear plastic body that
reveals its intricate, metal intestines. They are also long lasting.
Today spare parts are still available for machines that were built in
the 60s and 70s. Meanwhile, in developing new machines, innovation is
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integral to company culture. BERNINA were named Best Innovator in 2007
by A.T. Kearney and Bilanz magazine. "We have good engineers, who
have the freedom to innovate," explains Ueltschi.
Although the strength of the Swiss Franc is a hurdle, Ueltschi has
great aspirations for the future of the company. "The fifth
generation should be secured," he says, hinting at his ambitions
for his two children. "t hope BERNINA will be a successful, private
company for another 100 years."
He adds that he hopes I will be a BERNINA sewing machine owner
soon. Sadly there is no freebie in my press pack--but as I leave, with a
copy of the company's Inspiration magazine containing craft ideas,
perhaps I could be tempted.
The BERNINA world
* BERNINA is the sewing machine brand of the Fritz Gegauf AG.
BERNINA has formed part of the company BERN Bern or Berne (brn), canton (1990 pop.937,365), 2,658 sq mi (6,883 sq km), W central Switzerland. The second most populous and
second largest canton of the country, Bern comprises three sectionsthe Bernese Alps, or
1NA International AG since
the beginning of the 1990s
* BERNINA International AG has 962 employees and operations in 50
countries
* The BERNINA range includes machines for sewing, embroidery,
overlocking (to sew, cut and neaten neaten
tr.v. neatened, neatening, neatens
To put into order; make neat.
neaten
Verb
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to make neat
Verb 1. simultaneously) and quilting
* The BERNINA 830 is one of the company's best sewing and
embroidery computers, with a speed of over 1,000 stitches per minute
* Sewing accessories are available as well as embroidery and
fashion pattern software
Information
BERNINA machines start at CHF CHF
In currencies, this is the abbreviation for the Swiss Franc.
Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial marketin the world, with a daily average volume of over US $1 trillion. 1,000 and come with a four-year
guarantee. Cheaper models are available in the bernette range
www.bernina.com
Shopping tip
BERNINA Zurich
Talacker 35
8001 Zurich
T 044 221 00 44
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Save the date
'Fashion meets storytelling' Learn more about Kazu
Huggler's creations
Where: KAZU Atelier, Neptunstr. 2, Zurich
When: 23 June. 16:00-18:00
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