YCN Whistles 2015

01/09Jasper Lee & Jnae Fox

YCN Whistles 2015

02/09Jasper Lee & Jnae Fox

concept

The concept is derived from Whistles minimal aesthetic, focussing on embodying the traits of both the

Whistles Man and the Whistles Woman.

The bottle design is influenced by

traditional apothecary bottles and when combined with the modern labels

creates a versatile look.

man

The Whistles Man is aware, selective and confident.

Man combines fragrances that embody the qualities and attributes of the

Whistles Man.

Grapefruit as a clean and fresh citrus flavour, oakmoss for masculine and

earthy tones and sandalwood that exudes confidence.

YCN Whistles 2015

03/09Jasper Lee & Jnae Fox

woman

The Whistles Woman is intelligent, independent and discerning.

Woman combines fragrances that embody the qualities and attributes of

the Whistles Woman.

Jasmine provides a feminine top note, fresh patchouli and white musk add ro

create a rich and elegant fragrance.

YCN Whistles 2015

04/09Jasper Lee & Jnae Fox

YCN Whistles 2015

05/09Jasper Lee & Jnae Fox

campaign

Using the signature monochromatic colours the scents and campaign

celebrate the independence of both sexes whilst also portraying a

connection between the two.

The campaign shows the product and the interaction with the user, creating

sensual and powerful visuals.

YCN Whistles 2015

06/09Jasper Lee & Jnae Fox

YCN Whistles 2015

07/09Jasper Lee & Jnae Fox

lookbook

To accompany the campaign, an exclusive fragrance lookbook has been designed to go alongside the release of

the products.

The purpose of the lookbook is to present the products to new and

existing customers with the aim to increase awareness and sales.

The lookbook will be available online as well as printed copies available in store.

YCN Whistles 2015

08/09Jasper Lee & Jnae Fox

website

The fragrance will have its own page on the Whistles website.

The online presence uses the signature colours of the campaign.

Man and Woman both have dedicated pages providing more information on

each product.

The social media campaign through Instagram and Twitter allows the users

to interact with Whistles - through either #whistlesman or #whistleswoman

- with the insentive of their images appearing on the website.

YCN Whistles 2015

09/09Jasper Lee & Jnae Fox

video

The video will be displayed in store and on the website, providing an insight into the campaign and fragrance - with the aim to encapsulate potential buyers.

Music : Ocean Death - Baths