jenni field cipr inside, strategy update, #makinganimpact15

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Page 1: Jenni Field CIPR Inside, Strategy update, #makinganimpact15
Page 2: Jenni Field CIPR Inside, Strategy update, #makinganimpact15
Page 3: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

we seek out, reward and showcase the very best of Internal Comms. Businesses everywhere are inspired by our members’ impact – as are the

Internal Comms leaders of tomorrow.

Grow the number of award entries by 30% year on year

Increase CIPR Inside membership numbers by 50

Create a content strategy for our website to share more best practise and case studies with our members

Award case studies being presented at conference

Page 4: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

we develop and promote rock-solid measurement tools and methods, to

convincingly demonstrate the ultimate business value of brilliant internal comms.

Work with senior business leaders to research and provide content around what are the most important metrics for

Internal Comms to influence

Work with members to develop new measurement methods

Align our measurement metrics with the wider PR industry

Features on our conference and we plan to run a measurement event in the north and south in 2016

Page 5: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

we support CIPR Inside members to develop and hone the skills they need to change their organisations’ fortunes for the better, raising

the bar for our profession.

Support members to work towards CIPR qualifications and give them a variety of learning styles.

All Inside members to hit their 60 CPD points by the end of January 2016

Working with CIPR on the syllabus for the internal comms workshops

Page 6: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

we willingly share our knowledge, experience and expertise with fellow members – knowing

they will do the same for us.

Create and share resources and reference materials regarding new Internal Comms techniques

and approaches

Organise regular “Ask the Guru” events across the UK

Increase collaboration between members through the dedicated area on Yammer

Growing the Yammer community to support members

Page 7: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

the work done by our members make UK workplaces measurably better for everyone.

Utilise Award Entries and Case Studies to demonstrate the business value of Internal Comms

Provide members with the tools they need to prove how Internal Comms impacts positively on

business performance

Blogs from committee members

Page 8: Jenni Field CIPR Inside, Strategy update, #makinganimpact15

our honesty, transparency and commitment to objective measurement make us the trusted

standard-bearers for our profession.

As part of the only Chartered Body in the UK dedicated to upholding standards of

professionalism in PR and Comms, our members trust us to guide them on best practice

A piece around ethics – being the advisors ...

Ethics webinar