Witness Statement St. Andrew’s Catholic School - 64135

This form is to be used to testify or corroborate what has actually been observed.

Witnesses are people who can comment on work/performance/activities and can be:• A tutor/assessor

A witness statement is used to support assessment. It should not be used to evidence achievement of a whole unit.

Qualification title:

OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389

Unit title: Unit 13: Planning & Pitching a Print Based Media Product – LO 4Unit 30: UK Media Publishing – LO 4

Assessment criteria covered by the activity:

Unit 13 and 30 – LO4 – Be able to pitch their ideas on proposed print-based products to an editor, client or focus group.

Client = Publisher

Candidate name: Jessica Sheridan Candidate number: 1666

Date, time and venue of the activity being carried out:

Tuesday 26th January 2016 – MS 1 – 10am

Full description of the activities being carried out by the candidate:

• The candidate is to pitch their idea for a new UK Based Music Magazine.

• They will provide a Proposal, a Budget Breakdown, Production Plan, Budget Breakdown, Outline WHO the target audience are and HOW they are going to market the product across different platforms and provide an overview of the 1st Issue Front Cover and DPS for BOTH ideas

• The students will also pitch their planning & research that they undertook as well.

• Time limit: 10 minutes

Date: Tuesday 26th January 2016Witness name:Teacher

Mr. Nicholas Crafts Witness signature: Teacher

Job title: Head of Media, Film & ICT

Relationship to the candidate

Teacher

Contact details: Email/School number

ncrafts@st-andrews.surrey.sch.uk

Checklist – Unit 13

Tasks Done ✓

Tasks Done ✓

Has the student discussed the Proposal - ✓ for the magazine including Genre ✓ , Competitor(s), Content of the Magazine and HOW the magazine will be marketed? – Website, social media ✓

Verbal Introduction? – Lacking in a welcome

✓

½

Has the student discussed the Proposal - ✓ for the magazine including Genre Title - ✓ ,, Format - Competitor(s), Content of the Magazine HOW the magazine will be marketed? – Website, social media ✓

Verbal Introduction? – Lacking in a welcome

✓

½

Production Plans – Are these covered in detail?

✓ Target Audience – Spending Power - MISSING

X

Budget Summary – Job roles and salaries’ - ✓ - Advert to promote the magazine was well chosen! Start up costs, Marketing costs – HOW much will it cost to advertise the magazine and WHERE?, Distribution costs - ✓ , Sources of income (Advertising, Subscription sales)

1/2 Pre-Production Materials – Graphic Layouts and Drafts - ✓ , Flat Plans - �✓ Lacking in the necessary conventions though, Font Styles, Plan for images - MISSING, House style/colour scheme

1/2

Target Audience – No overview of how theories apply

X Front Cover

Improvements will need to be made to the final version

✓

Pre-Production Materials – Drafts - ✓ , Flat Plans - Lacking in the necessary conventions though, Font Styles, Plan for images - MISSING, Plan for images - MISSING, House style/colour scheme, Mood Board - �✓ – Test Photography

1/2 DPS

Improvements will need to be made to the final version

✓

Plan for the magazine – sales figures, Profit/Loss breakdown – Confusing

1/2 Opportunity for feedback ✓

and not clear enough� Figures are realistic, Future editions, Subscription Offer

Front Cover ✓

DPS 1/2

Opportunity for feedback

Feedback – Mr Crafts

WWW

• Good overview of BOTH Magazines in terms of the Proposals and basic information regarding the magazine – Audience/Frequency/meanings behind the name

• Good outline of the meanings and decisions behind the masthead

• Detailed overview of the meanings behind the colour choices for BOTH magazines

• Some impressive pre-production plans, particularly the Graphic Layouts

• Good level of research into the Distribution costs and how much income will be generated by the circulation of the magazine.

• Budget Summary – Office equipment and Advertising revenue – are covered in depth.

EBI

• DPS – INCOMPLETE and lacking in conventions such as the Drop Capital

• Distribution – “Amount of the copies I’ll be doing” – distributing? Put into circulation?

LACKING in industry terminology

• Flat Plan – Lacking in the conventional layout

• “I’m going to be using Facebook because its cheap” – How do you know this?

• Production Plan – Launch Date needs to be included

• Address areas in RED

• Currently INCOMPLETE

Additional information:

The witness must be an individual, not related to the learner, who is in a position to make valid comment about their performance.

It is not acceptable for candidates to produce written witness statements for witnesses to sign.

Witness statements:• must describe what they witnessed the candidate doing

• can be written or oral accounts of a candidate’s performance

• do not have to be written by the witness, they may be recorded by the assessor after discussion with the witness and confirmed as accurate by the witness

• should not contain just a list of the skills

• should not be used to evidence the achievement of a whole unit

The assessor will then judge whether the evidence presented meets the standards required by the assessment criteria for the unit. Often it will be necessary for assessors to make contact with witnesses to ensure:a) the witness statement is authentic

b) the assessor’s interpretation of the witness statement is accurate

Additional information:

The witness must be an individual, not related to the learner, who is in a position to make valid comment about their performance.

It is not acceptable for candidates to produce written witness statements for witnesses to sign.

Witness statements:• must describe what they witnessed the candidate doing

• can be written or oral accounts of a candidate’s performance

• do not have to be written by the witness, they may be recorded by the assessor after discussion with the witness and confirmed as accurate by the witness

• should not contain just a list of the skills

• should not be used to evidence the achievement of a whole unit

The assessor will then judge whether the evidence presented meets the standards required by the assessment criteria for the unit. Often it will be necessary for assessors to make contact with witnesses to ensure:a) the witness statement is authentic

b) the assessor’s interpretation of the witness statement is accurate