MULTI-MEDIA ROUND-UP AND FUTURES…

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Changing media

Forms of media are changing: traditionally separate content is becoming merged and (re)fragmented

Social Media as content tool: Sourcing Accessing and formingcommunities Distribution

Chunked content Establishing a home for long-form content

Specialist sites News projects Tablet and Kindle

Immediacy of information: breaking news Catering for search engines: ‘discoverability’ spans SEO and a multiplatform

presence

Remember this chart…?

Newsrooms are faced with less revenue, so…

Costs need to be cut

Content levels need to increase

Consumers increasingly demand immediacy and accuracy

Niche producers pressuring mainstream brands

Journalists need to be multi-skilled and multitalented…..

Mobile production is one element

Contextual link: RTE’s mobile reporting kit

Changing consumption mechanisms (and environments)

Paper Magazine TV PC Games consoles Tablet Smartphone Radio

“Huge growth in take-up of smartphones and tablets is creating a nation of media multi-taskers, transforming the traditional living room of our parents and grandparents into a digital media hub.”

“Tablet computer ownership more than doubled in the past year, and half of owners say they now couldn’t live without their tablet.”

Source: Ofcom ‘ The Communication Market report’

Ubiquitous Media Roaming

devices Social Media Streaming

media Rolling news

Multi-tasking media is now part of everyday life

“the fusion of media making and using activities over the last few decades can be considered to have taken place in the context of a socio-cultural convergence, where the key categories of human aliveness and activity converged in a concurrent and continuous exposure to, use of, and immersion in media.

 Manuel Castells (2010[1996]) describes as a culture of real virtuality, where the online world of appearances becomes part of everyday lived experience instead of just existing on our computer and television screens.

The twin forces of media artefacts becoming both ubiquituous and somewhat invisible further collide in a contemporary environment of context-aware computing, next-generation networks, and intermedia communications - in other words, an internet of things

Mark Deuze

Evolving business models

“Mobile advertising grew by £323m in 2012 – more than half of all digital advertising growth. Mobile advertising expenditure rose to £526m in 2012, growing 148% from £203m in 2011. The absolute increase of £323m accounted for more than half (53%) of the total 2012 increase in digital advertising spend.”

Ofcom

• Ad revenue

• Donation

• Pay walls

• Retail and subsidies

• User generated content and citizen media

• sponsorship

• Publically funded

Changing innovation: industry experimentation Rapid prototyping: UsVsTh3m (and behind the scenes)

Collaboration: Hacks and Hackers

Specialisation: Data Store, Data teams

Monetization: Pay walls, Crowdfunding

Analytics: Establishing where the value is

Technological advancements: Drones

Audience collaboration: Open News: (and little pigs)

Chasing revenue

AOL tells its editors to decide what topics to cover based on four considerations: traffic potential, revenue potential, edit quality and turn-around time;

editors are told to decide whether to produce content based on "profitability consideration" - which balances what sort of ads can be placed against particular topics. Stories which cannot attract enough page views are in effect not worth writing;

in-house staffers are expected to write between five and 10 stories per day.Source: The Guardian

Changing newsrooms: newsroom 3.0

Physical structure – telegraph Philosophy – Open News/Journalism Equipment – mobile reporting and

analytics Revenue streams – diversification

Geolocation

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Geo-location and hyper-local

Hyperlocal is a common issue of attention, particularly due to the dwindling numbers of regional press journalists

A number of revenue models tried – voluntary, donation, ad-revenue, centrally funded

Nesta currently launching it’s destination local scheme that seeks to encourage innovation within this field

As yet, many models have failed to

generate a sustainable site that can support journalism e.g. Saddleworth news.

Multi tasking: Second screen

News providers are increasingly catering for a multiplicity of media navigation

Hashtags allow consumers to follow a second screen conversation

BBC is currently researching how

second screen technologies could augment the overall media experience

Publishers are considering how best to use augmented reality technology both as an editorial tool and advertorial opportunity

Releasing additional editorial material from printed page or physical object

Geolocation offers

hyperlocal, regional and national storytelling opportunities

Opportunities still to be realised: technology still in development and limited update.

Listen to a journalism.co.uk podcast here Sarah Hartley at 8.40

Augmented reality: Beyond smartphones

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Steve Mann

Has been developing ‘wearable computing’ since the 1980s

Current model is screwed into his scull

Has ability to augment his surroundings via digital information feed

Records every second of his day

Augmented reality Has the power to overlay

digital information into a real-world environment

A number of companies are considering how this can be used by the media industry

Functionality begins to map with calm technologies

Google Glass

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Tim Pool and Istanbul Social media offers opportunities to gather and distribute news

Infrastructure is cheaper and accessible

Data connectivity is required

Google Glass offers a 1st person reporting style and more ergonomic integration (i.e. a more natural and ‘easier to manage’ experience for the content creator

Calm technologies

Calm technologies aim to filter information and improve an individual’s ability to navigate and derive value from the digital realm

Currently most recognised form are ‘push notifications’

Can utilise smartphone’s range of functionalities GPS Personalisation In app activation

Changing relationships

Brazilian media organisation Grupo RBS is developing a traffic app that can monitor local sensors and transfer that information to its users as they navigate around the city of Porto Alegre

Symbiosis?: Can the news industry be a Remora fish?