jordan machinex exhibition 2014 - post show report

11
POST SHOW REPORT 2014 JORDAN INTERNATIONAL INDUSTRIES & MACHINERY EXHIBITION www.jordanmachineryshow.com 7-10 SEPTEMBER 2014 AMMAN INTERNATIONAL MOTOR SHOW Prime Minister Abdullah Ensour Meet Delegators of Chinese Enterprises and the Show Organizer Ribbon Cutting Ceremony was performed by Jordan's Minister of Trade and Industry Mr. Hatem Halawani 245 VIP Buyers from Lebanon, Palestine, Egypt, Iran, Iraqi, Saudi Arabia, Algeria, India, Syria and Qatar

Upload: gregory-k

Post on 22-Jul-2015

352 views

Category:

Business


2 download

TRANSCRIPT

Page 1: Jordan Machinex Exhibition 2014 - Post Show Report

POST SHOW REPORT 2014JORDAN INTERNATIONAL INDUSTRIES & MACHINERY EXHIBITION

www.jordanmachineryshow.com

7-10 SEPTEMBER 2014 AMMAN INTERNATIONAL MOTOR SHOW

Prime Minister Abdullah EnsourMeet Delegators of Chinese Enterprises and the Show Organizer

Ribbon Cutting Ceremony was performed by Jordan's Minister of Trade and Industry Mr. HatemHalawani

245 VIP Buyers from Lebanon, Palestine, Egypt, Iran, Iraqi, Saudi Arabia, Algeria, India, Syria and Qatar

Page 2: Jordan Machinex Exhibition 2014 - Post Show Report

INTRODUCTION

JORDAN PRIME MINISTER INTERVIEWED SHOW ORGANISER

Prime Minister Abdullah Ensour interviewed the exhibition oragnizer and exhibitors delegators

The 11th edition of Jordan International Industries & Machinery Exhibition predominantly attracted visitors not only from the Levant region but also from all the Middle East such as Saudi Arabia, Kuwait, Qatar, UAE, Iraq, Jordan, Egypt, Lebanon etc. China Fair Jordan ended with resounding success in 2014,

proving why the show is one of the most important events for Chinese products in Jordan with more than

9,318 visitors, 300 exhibitors in 20,000 sqm exhibition space. The show had generated over 127 million USD which 30 million USD were made onsite.

Visitors and Buyers attended the event and conducted business meetings and networking with Chinese, Turkish, German and Italian manufacturers. The show attracted key buyers from the Middle East Region with support of Amman Chamber of Commerce, The Regional Center for Renewable Energy and Energy Efficiency(RCREEE), Iraqi Business council, Lebanon Chinese Business Council and Palestine Federation of Businessmen Association.

The ribbon cutting ceremony was performed by Jordan's Minister of Trade and Industry Hatem Halawani, Chairman of Amman Industry of Commerce Mr. Ziad Homsi, Chairman of Amman Chamber of Commerce Mr. Issa Murad, Chinese Ambassador to Jordan Gao Yusheng, Economic & Commercial Counselor in Jordan Mr. Zhao Zhanfang and other leaders from China & Jordan.

The achievement of the show for this year was not only for

the good turnout of visitors and exhibitors, but also received a

wide attention from Chinese and Jordanian Governments.

Prime Minister Abdullah Ensour talked to the exhibition

organizer and exhibitors delegators during the show. He

praised that the contribution of the Jordan International

Industries & Machinery Exhibition ( China Fair Jordan ) in

creating business opportunities between two countries, and

He wished the exhibition in Jordan will expand with more

influence in the region.

Page 3: Jordan Machinex Exhibition 2014 - Post Show Report

VISITOR OVERVIEW

TOTALVISITORS

VIP BUYERS9,318 246

VISITORS BY REGION

From Jordan 7,175International 2,143

Jordan - 77%

Lebanon - 5%

Saudi Arabia - 5%

Kuwait - 4%

Iraqi - 3%

Iran - 3%

Palestine - 2%

UAE - 1%

Jordan International Industries & Machinery Exhibition predominantly attracted visitors not only from the Levant region but also from all the Middle East such as Saudi Arabia, Kuwait, Qatar, UAE, Iraq, Jordan, Egypt, Lebanon etc. In 2014 edition, the show ended with

resounding success with more than 9,318 visitors.

Set up buyers office in Dubai, we adopted a localization of marketing and promoting pattern. Hired local people to make “one on one” calls in order to invite buyers to join the show.

Page 4: Jordan Machinex Exhibition 2014 - Post Show Report

CORRUCENT EVENT: NEW ENERGY JORDAN

Sliver Sponsor Organizers

50 New Energy Companies 1,268 Audiences250 Delegators

Jordan New Energy Exhibition & Conference take place every year in Amman supported by Amman Chamber of Commerce and EDAMA. The conference has emerged as the most official and important

renewable energy sector event for the region. 6 prestigious international speakers present their

wonderful speech regarding the development of renewable and new energy. With total of 1,268 audiences, 250 delegators from 50 Chinese & International New Energy companies.

Page 5: Jordan Machinex Exhibition 2014 - Post Show Report

EXHIBITORS PROFILE

PART OF VIP EXHIBITORS

JORNEN MACHINERY CO.LTD REALFORCE POWER CO.,LTD

CHANGSHENGDA MACHINERY CO., LTD GOLF&FEIHUANG TECH. CO., LTD

SINA EKATO CHEMICAL MACH. CO.,LTD

NINGBO GUOTU ELECTRIC MACH. CO

Exhibitors Profile

300 exhibitors in about 20,000 sqm, which most of them were from mainland China, average 10% of the exhibitors from Turkey, Italy, Germany, Taiwan China, and UAE separately. Production categories included New Energy, Plastic & Packaging Machinery, Hi-tech Equipment, Electricity & Security Equipment, Auto Parts, Hard Tools and other General Machinery.

ALP DIS TICARET CO., LTD

Page 6: Jordan Machinex Exhibition 2014 - Post Show Report

Lebanon Chinese Business Council PFBA PETRA Amman Chamber of Commerce

VIP BUYERS PROGRAM

OVERSEAS PARTNERS

BUYERS BACKGROUND

Mr. Zain Aldeen Ahmed Abdulmajeed - JordanOwner Nawakheth ET Containers Co., Seek for: Plastic & packaging machinery

140 buyers from Lebanon Chinese Business CouncilSeeking for: full range of machinery products.

Mr. Wissam Hijazi - LebanonOwner Al-Nahda Industrial FactorySeek for: Hardware and tools

Mr. Ghazi Alazzen - JordanOfficer of National Procurement Department in Jordan

He has been to China Canton Fair since 1960s for his national procurement project. He was looking for a full range of products , such as Machinery, New Energy, Construction Machinery, Textiles & Garments. It is very obviously that he is one of the essential buyers of the event.

VIP buyers program was the highlight of our event for the benefits of our exhibitors. Total 246 high

professional VIP buyers participated in 245 meetings with our selected TOP companies. VIP buyers were Decision Makers from top industrial companies, also entrepreneurs and owners from Jordan and other middle east countries.

Strong partnership with Amman Chamber of Commerce, Iraqi Business council, Lebanon Chinese Business Council and Palestine Federation of Businessmen Association, helped the event to exceed a new frontier of successful.

Page 7: Jordan Machinex Exhibition 2014 - Post Show Report

THE VIP PROGRAMME

VIP BENEFITS INCLUDED

VIP buyer program is an exclusive feature of the China Fair Jordan. Most important buyers from each business sector is carefully identified and invited to our shows in specific countries. This program provides special benefits to decision makers involved in high-volume purchases, who have been pre qualified by the event organizer.

They are usually : Distributors & Wholesalers, Mall & Supermarket, Traders, Contractors, Brand stores

To become VIP buyers of the show, please email:[email protected] .

Page 8: Jordan Machinex Exhibition 2014 - Post Show Report

EXHIBITOR OVERVIEW

REASONS FOR EXHIBITING

80% of exhibitors were satisfied with the quality of visitors

31% of exhibitors booked their booths for the next year of China Fair Jordan

USD 127 millionSales value was expected to be generated by exhibiting companies

GENERATE NEW SALES LEADS/ORDERS 76.6%

66.7%

48.1%

31.1%

31.1%

29%

MEET EXISTING CLIENTS

PROMOTE COMPANY BRAND

RECRUIT NEW AGENTS/DISTRIBUTORS

GATHER MARKET INFO

LAUNCH NEW PRODUCTS

Jordan International Industries & Machinery Exhibition

has been held for the 11th edition in Jordan, as a

leading sourcing event for machinery and mechanical

industry, the show became a must-attended

exhibition for buyers, traders, distributors, who are

looking to source high-quality and costs efficient

products and equipment in Arabic & North Africa

Regions.

Page 9: Jordan Machinex Exhibition 2014 - Post Show Report

The show attracted more than 50 media from China , Jordan and other Arabic Region to broadcast on their website and television.

NEWS

CHINA DAILY PHOENIX INFONEWS PEOPLE.CN

XINHUA NEWS ARABIC NEWS JORDAN NEWS AGENCY

Page 10: Jordan Machinex Exhibition 2014 - Post Show Report

INTERNATIONAL MARKETING & PROMOTION

MAGAZINES & NEWSPAPERS

CHINA FAIR JORDAN 2014 was circulated by 34 magazines and newspapers in relevant international media list.

ONLINE MARKETING 在线媒体推广

The online campaign has generated over 60 pages which covered more than 50 online media.

NEWSLETTER CAMPAIGN 邮件营销

The Eshot Campaign included regular email shots to our visitor database. In total, we sent out 21 newsletters in both Arabic and English language to 78,364 traders and distributers.

BILLBOARDS 户外广告

18 pieces of billboards aimed to target the business people in the central area of Jordan.

SMS

119,843

CALL CENTER

9,231Times

GD & PTEK

10,000Brochures

24 X-stand

POSTCARDDELIVERY

6,000copies

PRESSCONFERENCE

50 interviews

Page 11: Jordan Machinex Exhibition 2014 - Post Show Report

SEE YOU 2015!

Show Dates20 – 23 September 2015

VenueAmman International Motor Show Exhibition Center

Exhibitors( Expected): 600

Exhibiting Space: 20000sqm

Visitors/Buyers( Expected)25000 visits

Products Categories:Plastic Machinery, Packaging Machinery, Food Processing Machinery, New Energy Equipment, Auto Parts, Water Processing System

More Information Please Contactwith the Organizer Office

Contact Person: Wael N KawarManaging PartnerPetra Conferences & ExhibitionsPetra Travel & Tourism Co.. Ltd

Tel : (+962) 6 562 0751 / 562 1741Fax: (+962) 6 562 1749Email:[email protected]

PARTNERSHIP

Organizer