Journalism 285Mondays and Wednesdays

8:10 a.m. - 11 a.m., Room 26-207

Journalism 285Mondays and Wednesdays

8:10 a.m. - 11 a.m., Room 26-207

Course Info:

http://cpj285.wordpress.com

Dave SchermerLecturer

Course Info:

http://cpj285.wordpress.com

Dave SchermerLecturer

Quiz

• 4 multiple choice questions based on readings and past classes

• You can take it between 8:10 and 8:15 a.m.

• To begin, log in to Blackboard, click “Assignments,” then click on the quiz.

Nancy ChenKSBY-TV Multimedia Journalist

Personal Branding

What is Personal Branding?

• Identifying the value you offer• Promoting yourself• Building up your reputation• Creating a following• Controlling your online image

Criticism Gene WeingartenWashington Post Columnist

“The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle.”(reaction)

Why Brand Yourself?

• No one else can do it better• Land a job• Keep your job• Get a better job• Connect with your audience to build

tips, sources, support

A good personal brand is:

• Authentic (fake brand will hurt you)• Honest • Substantive• Valuable• Exceptional (be the best in your area)

ALL ARE QUALITIES OF GOOD JOURNALISM

Defining your brandQUESTIONS TO ASK

• What do you feel is special about you?

• What do others tell you is special about you?

• What are you passionate about?• What value do you offer?• What sets you apart from the

crowd?

Examples

• Investigative• Problem solving• Hyperlocal (Amy Wood)

• Specialize in a topic (Andy Carvin)

• Humor/personality

How to build your brand• CREATE GREAT CONTENT• Blog (title should include your name)• Buy a domain name (example)

• Facebook, Twitter, LinkedIn (use your real name)

• Create profiles; include photo of yourself• Participate in comment sections• Online resume and portfolio (WordPress,

About.me)

• “Own” Google results for your name (try it)

Lab Exercise

HomeworkCome up with 3 questions about social media and blogging for Wednesday’s guest:

Eileen CalandroMomCentral.com

Reminders

• Blog Post 7 (final post), due Wednesday, 11/21

• Project 4: Multimedia Video, due 11/30

Lab Exercise

1. What do you feel is special about you?

2. What do others tell you is special about you?

3. What are you passionate about?4. What value do you offer?5. What sets you apart from the crowd?

Write brief responses to the below questions and email me your answers.