FSAE 2020 ANNUAL CONFERENCE

JULY 15-17HILTON ORLANDO BONNET CREEK

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PLATINUM SPONSORS

PROGRAM AT A GLANCE

The FSAE 2020 Annual Conference (#FSAE20) is designed to ensure association executives elevate your potential and prepare to move your organizations into the new decade through education, interactive discussions and attendee engagement. Keeping your organization relevant in this fast-changing culture has never been more important.

(Re)Discover your mission and unlock your potential with professional growth and functional development, no matter your career stage or experience.

Make a move in your life or career for the better and bring it to the next level with Level Up: Your Future in Focus, July 15-17, 2020 at the Hilton Orlando Bonnet Creek.

TUESDAY, JULY 1412:00 PM – 4:00 PM FSAE/Foundation Board Meetings5:30 PM Leadership Reception

WEDNESDAY, JULY 159:00 AM – 4:00 PM Registration Open9:00 AM – 4:00 PM Silent Auction Open/Drop-off9:30 AM – 12:00 PM Executive Welcome Break10:00 AM – 12:00 PM CEO Roundtable, Meeting Planner Roundtable and Implicit Bias Training12:00 PM First-Timer Meet Up 12:00 PM – 2:00 PM Lunch on Your Own1:30 PM – 2:00 PM Refreshment Break2:00 PM – 4:00 PM Opening Keynote Session5:30 PM – 7:00 PM VIP Connection Reception6:30 PM – 9:30 PM Welcome Reception10:00 PM Wyndham Hospitality Reception

THURSDAY, JULY 167:30 AM – 4:30 PM Registration Open8:00 AM – 3:30 PM Silent Auction Open8:00 AM – 9:00 AM Leadership Breakfast9:00 AM – 10:00 AM Breakout Sessions10:00 AM – 10:45 AM Networking Break10:45 AM – 11:45 AM Breakout Sessions12:00 PM – 1:30 PM General Session Keynote Luncheon1:45 PM – 2:45 PM Breakout Sessions2:45 PM – 3:30 PM Networking Break - Auction Closes3:45 PM – 4:45 PM Breakout Sessions7:00 PM – 10:00 PM Conference Gala Reception & Dinner10:00 PM Young Professionals Afterglow

FRIDAY, JULY 178:00 AM – 10:00 AM Registration Open8:00 AM – 9:00 AM Breakfast & Coffee Station8:30 AM – 10:30 AM Auction Item Pickup9:00 AM – 10:00 AM Breakout Sessions10:15 AM – 11:15 AM Breakout Sessions11:30 PM – 1:15 PM Closing Keynote and Awards Luncheon1:15 PM Adjourn

11 Hours - 11 Hours CMP Expected

BROCHURE PRINTED BY

FSAE Foundation Grants have over $18,600 available for your professional development.

See page 5 for more information.

Have gently-used professional clothes to donate? Bring them for our Community Project!

See page 6 for details.

Level Up: - phrasal verb1- To make a move in your life or career for the better.

2- When a player of a video game has earned enough experience points to acquire a new level in a skill or skills. Often is accompanied by the ability to wield new tools, access new places, or begin new assignments.

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Hilton Orlando Bonnet Creek and Waldorf Astoria Orlando® create a hip oasis in the middle of Orlando’s theme park magic. Pleasantly nestled within the 482-acre Bonnet Creek nature preserve, the hotels are conveniently located within minutes of Walt Disney World® Theme Park. The 1,009-room Hilton Orlando Bonnet Creek is the ultimate resort experience, helping to further define the Hilton brand for a new generation of travelers.

See for yourself at #FSAE20!

*FSAE is a CAE Approved Provider. The program(s) in this brochure meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 11 credits toward your CAE application or renewal professional development requirements.

HILTON ORLANDO BONNET CREEK14100 Bonnet Creek Resort Ln, Orlando, FL 32821

Room Rate: $169 Single/Double

Reservations: (407) 597-3600

Code: FSAE2020

Block Cut-off: June 15, 2020

Visit www.fsae.org/hotel to reserve your room online.

FSAE does NOT use any outside housing vendors. If someone contacts you to make a reservation -don’t do it. It’s a scam.

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WEDNESDAY

VIP CONNECTION RECEPTIONWednesday, July 15 5:30-7:00 PMThe VIP Connection Reception is your ultimate opportunity for exclusive networking after a full day of education. All association executive attendees and their registered guests are invited to this upscale reception for hors d’oeuvres, libations and entertainment.

Associate attendees are invited to host this exclusive event. The opportunity is limited to the first 60 paid registration forms received.

WELCOME RECEPTION Wednesday, July 15 6:30-9:30 PMSponsored by Marriott International and JW Marriott Orlando Bonnet Creek

ALL ATTENDEES INVITED Feed your body. Nourish your soul. Join us for a JW Marriott Orlando Bonnet Creek experience and enjoy locally inspired dishes, handcrafted cocktails and meaningful connections!

HOSPITALITY RECEPTIONWednesday, July 15 10:00 PMSponsored by Wyndham Grand Bonnet CreekFor Executive Members Only

Full session descriptions: www.fsae.org/annualConference

Networking TUESDAY, JULY 1412:00 PM - 3:00 PM – FSAE AND FOUNDATION BOARD MEETINGS Sponsored by Streamsong Resort

5:30 PM – LEADERSHIP RECEPTION Sponsored by OPAL, Margaritaville Resort Orlando and Experience Kissimmee FSAE Board Members and registered Association Executives and their guests are invited to attend the Leadership Reception at the Margaritaville Resort Orlando. An Invitation Only Event

WEDNESDAY, JULY 159:30 AM - 12:00 PM EXECUTIVE WELCOME BREAKSponsored by ConferenceDirect and Visit Sarasota

10:00 AM - 12:00 PM ROUNDTABLE DISCUSSIONS & DEEP DIVESJoin us for these two-hour, informal discussions of new ideas and current challenges with small groups of your peers.

CEO Roundtable - Open to Association CEOs, Executive Directors, and CSEs onlySponsored by Naylor Association Solutions

Meeting Planner Roundtable - Open to Meeting Planners and Executives Only

Strengthening Our Leaders: A Deep Dive Implicit Bias Training/WorkshopMegan Dasbach, MT-BC - Open to all association executives Join us and experience this powerful training as a participant, just like your leadership would at a Board Retreat! This workshop will focus on identifying participants’ implicit biases utilizing the Harvard sponsored Implicit Association Test. We will explore understanding and prepare ourselves to actively challenge those unintentional biases and become stronger, more inclusive leaders.

LEARNING LOUNGE MICRO-SESSIONS: Short bursts of education and facilitated discussion will occur on Wednesday and Thursday in the Conference Learning Lounge. Have a topic idea? Let us know! Contact trevor@fsae.org. Learning Lounge Sponsored by St. Augustine, Ponte Vedra & the Beaches VCB

12:00 - FIRST-TIMER MEET UP Conference First-Timers are encouraged to meet your conference buddy/mentor and other first-timers at noon. Watch for more information coming soon.

12:00 PM – 2:00 PM - LUNCH ON YOUR OWN

1:30 PM - 2:00 PM REFRESHMENT BREAKSponsored by Sheraton Sand Key Resort

2:00 PM – 4:00 PM OPENING KEYNOTE SESSION - OPPORTUNITY ROCKS: HOW TO DEVELOP A ROCK STAR MINDSET THAT TURNS SOLUTIONS INTO RESULTS“Marvelless” Mark Kamp

Keynote Sponsored by Hard Rock Hotel Daytona BeachUsing the lessons learned from top musicians, Business Rock Star “Marvelless” Mark Kamp brings rockstar success to your organization. Innovation starts with creative thinking. Leaders must think strategically to achieve results. This experiential presentation shows you how to communicate more effectively, create change rather than manage it, and create unheard-of

collaborations that can change your culture.

The Foundation’s BIG Tickets are your chance to win a spectacular vacation package! Ticket purchases are available for a suggested donation of $25. The BIG Ticket drawing will take place during the Closing Session and you don’t have to be present to win. Information on Big Tickets is available online: www.fsae.org/silentAuction

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OVER $18,900 AVAILABLE FOR PROFESSIONAL DEVELOPMENTAll FSAE members are eligible to apply for grants to attend the FSAE Annual Conference or use towards getting your CAE or CMP certification! These grants not only help you with your professional development, but are an excellent way to bring more of your staff to Annual Conference.

Grant opportunities include the Hilton Diversity & Inclusion Grant, Hyatt Grant, Marriott Grant, MemberClicks Small Staff Grant, Naylor Communications and a New Member Grant, Foundation Associate Grant and Foundation Young Professionals Grant. Don’t leave money on the table - apply today! Deadline April 30th.

www.fsae.org/grants

Help fund professional development through the FSAE Foundation Online Auction June 1-5 (open to anyone), and the Silent Auction onsite at Annual Conference from Wednesday, July 15 until bidding closes at 3:30 PM Thursday, July 16. Proceeds from both auctions fund the Grant programs and underwrite the education offered at Annual Conference.

Donate online at www.fsae.org/silentAuction

Contact Hester Ndoja, CAE at hester@fsae.org or call 850-702-0944.

THURSDAY, JULY 168:00 AM – 9:00 AM LEADERSHIP BREAKFAST - ALL ATTENDEES WELCOMEStart your day with a hot, plated breakfast and networking while learning more about the FSAE and Foundation Leadership. Breakfast Sponsored by Visit St. Pete/Clearwater; Program Sponsored by MemberClicks; Beverages sponsored by Daytona Beach CVB and Ocean Center Daytona Beach

9:00 AM - 10:00 AM BREAKOUT SESSIONSThe Data Behind Digital Marketing and Attendance GrowthAidan Augustin Most consider marketing a soft science where gut feelings and bright colors rule the day. Digital marketing, however, offers a wealth of data. See the compiled results of thousands of event campaigns, including registrations earned, and ROI.

Band-Aids to Bad Guys - Alan Kleinfeld, CMP, CMM, LEO, MTAActs of violence are becoming more commonplace. We can’t prevent all security risks, but we can learn how to react when safety is an issue. Learn the scope of planning needed and why a safety mindset is invaluable.

How to be the Organization Your Employees Never Want to LeaveBennett Napier, M.S., CAEThe majority of the U.S. workforce (51%) is not engaged, and all employers are in a War For Talent. This session provides an overview of employment trends as well as management tools and practices that can be applied in your organization.

10:00 AM - 10:45 AM - NETWORKING COFFEE BREAK Sponsored by Greater Miami CVB

10:45 AM - 11:45 AM BREAKOUT SESSIONSCapturing the Voice of the Member to Fuel Engagement - Dave WillYou’re flooded with transactional and behavioral data, but you still struggle to understand “why” your members do what they do. Learn how to capture “The Voice of the Member,” and take action with feedback to improve engagement.

Why Leaders Fail & the 7 Prescriptions for Success - Mary Kelly, CSP, PhDThousands of leadership programs tell you how to be a great leader. Far fewer delve deeper into the surprisingly common mistakes that derail their team’s effectiveness and productivity. The 7 Prescriptions for Leadership Success shows participants hidden pitfalls and how to avoid them.

Feel Better, Think Better - Mindfulness & Meetings - Giovanni RosselliPRESENTED BY THE FSAE ASSOCIATE ADVISORY COMMITTEE (AAC) Sitting in a conference all day can be a tough task. Loss of focus, sleepiness and disengagement are common for attendees. This session examines keeping an audience (or yourself!) engaged through the lens of health, fitness and wellness.

12:00 PM - 1:30 PM GENERAL SESSION - STRENGTH-BASED LEADERSHIP: THE 10-80-10 PRINCIPLE Sunjay Nath, MBA, CSP, HoF

Luncheon Sponsored by Visit Tampa BayKeynote Sponsored by Partners in Association ManagementIncrease your job performance and results while reducing your stress with the 10-80-10 Principle, a framework that allows you to focus your energy and efforts on your highest yielding activities and operate at a dynamic level.

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THURSDAY, CONTINUED1:45 PM - 2:45 PM BREAKOUT SESSIONSGiving Up Old Social Media Habits: Building Sustainable Practice after Facebook Armageddon - Steven Vrooman, PhDSince “Facebook Armageddon” many nonprofit associations are seeing the bottom drop out of their organic reach on social media. If social media no longer responds to typical advice, what is left to build effective, sustainable content?

Advocating for Yourself - Panel DiscussionFacilitated by Rachel Luoma, MS, CAE Panelists: Linda Bond Edwards; Krystal Ferm, CMP; Allison Harrell, CPA; and Suzanne NeveA Repeat Performance from the 2019 Women’s Summit - As women, we often advocate for others and don’t think twice about fighting for what our children/partners/parents need. But we’re not often as diligent when it comes to standing up for ourselves. This discussion of power-women features tips and advice.

Micro-Credentialing, Micro-Learning, Digital Badging - What Does All This Mean? - Adrienne Segundo, IOM and Keith SegundoAre you trying to grasp at all the latest association buzz words – Micro-Credentialing, Micro-Learning, and Digital Badges? Join us as we discuss trends in the certification/education space to increase your educational offering.

2:45 PM - 3:30 PM NETWORKING BREAK - AUCTION FINAL BIDDING Sponsored by Margaritaville Hotels & Resorts

3:45 PM - 4:45 PM BREAKOUT SESSIONS7 Ways to Communicate with Your MembersPete ZimekEmail providers have a new definition of spam that likely now includes you. Re-think your communications strategy and better connect with your members.

Backstage Tour: How to Turn Your General Session into a Polished Production - Tara Liaschenko, CMM; Jan Weldon and David DamronYou order screens, sound system and stage lights but turning your general session into an attendee experience requires more than you’ll find on an order sheet. See how polished productions are created with this exclusive back stage tour.

Implicit Bias Facilitated Discussion - Megan Dasbach, MT-BCPRESENTED BY THE FSAE DIVERSITY, EQUITY & INCLUSION COMMITTEEImplicit bias refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. Everyone has them. This session will provide an overview of what implicit biases are and a deeper understanding of how we can challenge our assumptions of others on a daily basis.

FRIDAY, JULY 178:00 AM - 9:00 AM BREAKFAST & COFFEE STATION Sponsored by Disney Meetings & Events Get charged for the day with our coffee and breakfast goodies sponsor, Disney Meetings & Events! They have a special treat for attendees - you won’t want to miss out!

THURSDAYCONFERENCE GALA AND DINNER: T-B-T: STUDIO 54 DISCOThursday, July 16 7:00 - 10:00 PMSponsored by Hilton Orlando Bonnet Creek

ALL ATTENDEES INVITEDThrow-Back-Thursday: Celebrate the good times and dance the night away at our own Studio 54 Disco!Catch the “Saturday” Night Fever and level up with platform shoes, grab your flares, big collared shirts, disco dresses and bling. All attendees invited to Hilton Orlando Bonnet Creek’s boogie wonderland!

YOUNG PROFESSIONALS AFTERGLOWThursday, July 16 10:00 PM All attendees welcome. Drinks on your own. More information coming soon

Find full session descriptions online: www.fsae.org/annualConference

Networking

community project

Community hope center

The Community Hope Center is working to end homelessness and restore hope in Central Florida/Osceola County. They help individuals gain better employment, secure identification and find stable housing.

#FSAE20 is raising money for the identification project to help people get state-issued IDs so they can get jobs. We are also collecting gently used professional clothing for clients to use for job interviews and the first few weeks of employment, while awaiting that first paycheck. Learn more at fsae.org/community-project.

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FRIDAY, CONTINUED9:00 AM - 10:00 AM BREAKOUT SESSIONS Healthy Environments Create Productive Employees Giovanni RosselliAs a leader/CEO, you want the best from your employees and the most productive use of their time. Managing stress and creating health-conscious environments can lead to more productivity – in yourself and your team.

7 New Idea$: Not Your Grandma’s Non-Dues Revenue Teri CardenWhile the biggest chunk of revenue is from membership, reliance on dues revenue is waning. There’s untapped value right at your fingertips. Join this session for the po$$ibilities!

Ransomware: When Your Data Is Held HostageLarry Darnell, MBA, CAEIt is all over the news: businesses are being hit with something called ransomware. You need to know what it is, what to do and how to protect your company’s most valued assets - your data.

10:15 AM - 11:15 AM BREAKOUT SESSIONSHow to Create a Successful Association Podcast More information coming soon

Performance Beyond Gold: Bettering Your Best - Delatorro McNeal, CSP Life gives us one invitation every day - be better today than you were yesterday. Delatorro shares methodology to “Better your Best” consistently for explosive personal excellence, member service and leadership for your organization.

A Proactive Approach to Member RetentionCarrie Millar, MBA, CAEAssociations often take a reactive approach to member retention – reaching out to members after they’ve cancelled. This may be too late. Keep members engaged at crucial touch points to boost your renewal rate and increase your retention.

11:30 AM - 1:15 PM CLOSING KEYNOTE AND AWARDS LUNCHEON - MASTERING THE CHEMISTRY OF CHANGE: EMPOWERMENT TO UNLEASH YOUR INNER ROCK STAR

Cassandra WorthyLuncheon Sponsored by Boca Raton Resort & Club and Discover the Palm BeachesKeynote Sponsored by Driven by DesignWhat does change mean to you? Do you fear or embrace it? Imagine a workforce where 9 out of every 10 employees were fully engaged, inspired, and performing at their

peak. Cassandra’s Change Enthusiasm® strategy will help make that a reality for you.

1:15 PM ADJOURN

PLATINUM SPONSORS

sponsors

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

SPONSORS

Registration costs would be three times as expensive without the help of our generous sponsors. Please thank a sponsor!

BARNE S CAPI TAL GROUP

Name (including designation) Nickname Title Organization/Company Address City State Zip Email Phone Mobile Emergency Contact Name & Number q I am a First-time Attendee q I require special accommodations to fully participate (please include a written description of your needs)

q Dietary Needs (We will try our best to accomodate reasonable requests) I’m interested in a Wed. AM Session: q CEO q Meeting Planner q Implicit Bias Training - For Execs only; no additional fees

MEMBER FEES: EARLY BIRD REGULAR ONSITE COST EXECUTIVES Full Registration includes one ticket to all events Executive (Full Conference) $395 $445 $495 Executive (2nd attendee from same org*) $345 $395 $445 Executive 1 Day - qWed qThurs Only$270 $320 $370 Young/Emerging Professionals $250 $350 Executive Members 35 & under or less than 3 years in the industry

ASSOCIATES Full Registration includes one ticket to all events excluding VIP Host Sponsorship Associate/Supplier $595 $645 $695 Associate 2nd attendee from same org* $545 $595 $645

NON-MEMBER FEES: Executive (Full Conference) $535 $585 $635 Executive 1 Day - q Wed q Thurs Only $370 $420 $470 Associate/Supplier $795 $845 $895

ADDITIONAL OPTIONS Spouse/Guest** (Full Conference) $185 $235 $285 Child: 6-17 yrs old (5 & under are free) $95 $95 $95 Guest/Child Name(s) Opening Reception Only $80 $90 $100 Thursday Gala Only $95 $105 $115 VIP Reception Host Sponsor: $375 $375 Limited to First 60 Supplier Members - Free for Executives & Their Registered Guests

BIG Ticket: Disney VIP Packages $25 each Quantity: _________ BIG Ticket: Royal Caribbean Package $25 each Quantity: _________ BIG Ticket: Marriott Stays $25 each Quantity: _________

TOTAL INCLUDED *2nd Attendee rate available with PromoCode online - contact FSAE for info.**Spouse/Guest refers to significant others or family members only. To be identified as an Executive or Associate on your name badge, you must register separately as such.

By registering for the 2020 FSAE Annual Conference, I hereby grant FSAE permission to use any and all photographic imagery and video footage taken of me at this event and activities pertaining to this event, without payment or any other consideration. I understand that such materials may be published electronically or in print, or used in presentations or exhibitions.

Mar 1 - Apr 30 May 1 - Jun 21 After Jun 21

fsae 2020 Conference registrtion

Buy 4 Get 1 Free-

Any Combination{q CANCELLATION POLICY: I understand cancellations must be received in writing before 5pm on Friday, June 19, 2020 to receive a refund, less a $75 processing fee. Fees cannot be refunded for registrations cancelled after June 19 or for no-shows.

q Contact me about Auction donations q Contact me about sponsor opportunities

Please Note: There is no option to pay later or be invoiced when registering for Conference. If you need to be invoiced, please use this form.

Mail your registration form & check to FSAE, 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308Fax: 850.222.6350 | Register Online: www.fsae.org/annualConference | Questions? 850.222.7994 or events@fsae.org

Associate Members Make it Happen… Affordable fees are possible because of our Associates’

generosity and investment in FSAE.

JULY 15-17, 2020 HILTON ORLANDO BONNET CREEK