jumpstart your email marketing - oxfordmediaworks.com€¦ · email marketing. advanced automation...
TRANSCRIPT
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Jumpstart Your Email MarketingIncrease Bookings with Marketing Automation
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Who Is This Guy?
➤ Web developer and digital strategist.
➤ Oxford Media Works Consult directly with clients.
➤ WP ApprenticeOnline training for 20,000+ business owners.
➤ I know the roadblocks.
➤ I also know routes around the roadblocks.
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Our Goals For Today
➤ A plan for inspiring website visitors to take action.
➤ A process for automating your email marketing.
➤ Advanced automation tips for more personalized messages.
➤ A better ROI for all of your online activities.
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Why Email Is Still Important
➤ Immediate and direct contact with subscribers.
➤ Conversion rates 10x other online channels.
➤ You own your list - no middle man.
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Why You Have A Website
➤ Global audience.
➤ Available 24/7.
➤ No middleman.
➤ Sell direct to consumer.
➤ Freedom!
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You Become Obsessed With
➤ SEO
➤ Social Media
➤ Facebook Ads
➤ Online Marketing
➤ Traffic Generation
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Traffic Is Not The Problem
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HowDoYouTurnThesePeopleIntoCustomers?
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NotEveryoneIsReadyToMakeADecision
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Give Them A Reason To Take Action
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With A Bribe
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Your Marketing Funnel
➤ An irresistible Lead Magnet.
➤ A persuasive call to action.
➤ A series of automated follow-up emails.
➤ A way to trigger personal interaction.
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Works With Any Traffic Source!
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An Irresistible Lead Magnet
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The Perfect Lead Magnet
➤ Relevant to your prospect’s desired outcome.
➤ Provides a solution to a common problem.
➤ Has a high perceived value.
➤ Easily digestible (short ebooks/reports are OK).
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Lead Magnet Ideas
➤ A specific solution to a common problem.
➤ Checklists.
➤ Top 10 guides.
➤ Audio guides.
➤ Video guides.
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ResourcesFor Lead Magnets
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A Persuasive Call To Action
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A Winning Call To Action
➤ Clear and to the point.
➤ Congruent with their reason for visiting your website.
➤ Action oriented.
➤ Impossible to miss.
➤ All of this, while not scaring visitors away!
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ResourcesFor Creating Calls To Action
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WordPress Plugin For Better CTAS
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Pre-Built Templates
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Follow Up Emails
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How It Works
➤ Use an email marketing service (Drip).
➤ Automatically send follow-up emails on a set schedule.
➤ Advanced Strategy:Customize messages based on subscriber activity.
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A Simple Follow Up Series
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THISISTHECUSTOMER’SJOURNEY
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Email Topics
➤ Focus on customer’s needs.
➤ Answer the frequently asked questions about VRs.
➤ Include links to information on your own website and other resources.
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“Need Help? Just Click Reply.”
DON’TFORGETTHEMAGICWORDS
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ResourcesEmail Marketing Services
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DRIPAUTOMATIONWORKFLOW
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From Automation To Personalization
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Automation Power Tools
➤ Segmentation:Send more relevant messages.
➤ Behavior based messaging:Send the right message to the right person at the right time.
➤ Lead scoring: Pay special attention to the most interested prospects.
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Not All Customers Have The Same Needs
PROBLEM
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Vacation Or Business?
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Use Automation To Segment Subscribers
SOLUTION
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Customers Don’t Complete The Checkout Process
PROBLEM
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Use Automation To Follow Up With Checkout
Abandoners
SOLUTION
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Some Prospects Are More Interested Than
Others
PROBLEM
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Use Lead Scoring To Identify The Most
Interested Prospects
SOLUTION
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Have To Be Robotic
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OxfordMediaWorks.com/vrws/