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    INTRODUCTION TO LOGISTICS AND SUPPLY CHAIN

    MANAGEMENT

    Prof. Jarosaw Witkowski, PhdVice -rector for International Co-operation

    Wroclaw University of Economics

    Komandorska Street 118/120, 53-345 Wroclaw,

    PolandTel. 0048713680151, Cell phone: 48501090903

    E-mail:[email protected]

    mailto:[email protected]:[email protected]
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    Lecture outline

    1.Definition and main activities of businesslogistics

    2. Trade-offs analyses

    3. Idea of supply chains

    4. Supply Chain Management matrix

    5. Supply chain performance and efficiencyimprovement (SCOR and GSCF models)

    6. Japanese and European supply chainnetworks

    7. Simple EOQ formula

    8. Center of Gravity Technique

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    Logistics (according to CLM) is the process of

    planning, implementing and controlling theefficient, cost-effective flow and storage of rawmaterials, in- process inventory, finished goodsand related information from point of origin to

    point of consumption for the purpose ofconforming to customer requirements

    The mission of logistics is to get the right goods

    or services to the right place, at he right time, andin the desired condition and quantity in relation tocustomers order

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    Main logistics activities and decisions:

    cooperate with marketing to set customer servicelevels,

    facility location decisions,

    transportation activities (eg. transportation modeselection, vehicle scheduling, carrier routing),

    inventory management (inventory short -termforecasting, planning and control, cooperate withproduction to calculate EOQ, sequence and timeproduction ),

    information collection and flows and order processing, warehousing and materials handling,

    packaging and packing.

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    Cost- revenue trade- offs

    Profits at different levels of customer serviceRevenue, costs, profit

    Logistics costs

    85% 91% 95%

    Customer service

    Revenue

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    Inventory costs trade- off

    Inventory carring costs (space costs, capital

    costs, inventory risk and services costs)

    Procurement costs (acquisition costs,

    transportation costs, manufacturing and

    handling costs)

    Out of stock costs (lost sales and back

    order costs)

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    Supply chain (since 80s of XXc.)

    In broader sense SC is any combination of processes,activities, relationships and pathways along whichproducts, services, information and financial transactionsmove in and between enterprices (Gattorna 2006, p. 2)

    In narrow sens SC is restricted to materials andinformation flows from suppliers, through manufacturesand distribution centers to retailers and final customerse.g. M. Christopher (2005) defines SC as a network of

    connected and independent organizations mutually andcooperatively working together to, control, manage andimprove the flow of materials and informations fromsuppliers to end users.

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    Council of Supply Chain ManagementProfessionals (former Council of LogisticsManagement ): Supply ChainManagement is the systemic, strategiccoordination of the traditional business

    functions and the tactics across businessfunctions within a particular company andacross businesses within the supply chainfor the purposes of improving the long-

    term performance of the individualcompanies and a supply chain as a whle(CSCMP 2005).

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    According to the new definition of

    CSCMP

    SCM encompasses the planning andmanagement of all activities involved insourcing and procurement, conversion, and all

    logistics management activities (includingcoordination and collaboration with channelpartners).

    In essence SCM integrates supply chain anddemand management within and acrosscompanies

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    GSCMF (Lambert and others)

    SCM is the integration of key business

    processes from end user through original

    supplier that provides products, services and

    information that add value for customers and

    other stakeholders.

    GSCMF vs. SCOR model (8 vs 5 key processes)

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    Supply Chain Operations Reference Model

    http://localhost/var/www/apps/conversion/tmp/scratch_4//upload.wikimedia.org/wikipedia/en/2/2d/SCC_processes_1.jpg
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    Global Supply Chain Managgement

    Forum Model (from 1996)

    Customer Relationship Management (key)

    Demand Management

    Order Fulfillement

    Manufacturing Flow Management

    Supplier Relationship Management (key)

    Product Development

    Commercialization

    Returun Management

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    Based on the product relationship matrix Cooper and

    Slagmulder(1999, p.10) distinguished four key

    decisions and activities areas in the integrated supply

    chains, such as:

    - configuration of product and network, which covers

    the decisions concerning the main rules of cooperation,

    - formation of the production network, mainly thechoice of production facility and warehousing locations

    as well as their capabilities,

    - product design with involvement the research and

    development abilities of suppliers,- process optimization in order to reduce cycle times

    and inventory level in the cost-effective way.

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    The product- relationship SCM matrix

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    K E I R E T S U

    JIT

    TQM

    Kanban

    JIT

    TQM

    Kanban

    JIT

    TQM

    Kanban

    JIT

    TQM

    Kanban

    Supplier Producer Wholeseler Retailer

    K a i z e n

    Keiretsu and Kaizen as a source of the development of Supply Chain Management in Japan

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    The traditional role and place of small firms within integrated

    supply chains was mostly limited):- delivering raw- materials, parts or modules for the final

    goods producers,

    - delivering customer goods to wholesalers or selling small

    quantities of this goods to the final customers,

    - providing transportation and forwarding services,

    - manufacturing goods and providing other services for

    market niches which are considered as not enough profitable

    for big companies (also as a subcontractor),

    - trading under well known brand name of large distributionnetworks (franchising)

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    Table:

    The directins f SMEs changes as a links in supply chains and netwrks

    Scope of changes in SMEs Hierarchical supply chains Polycentric supply network

    Competences and skills

    Flexibility

    Role of small retailers

    Key intermediary

    Dominant logistics services

    model

    Small truck companies

    Surce: Authrs wn discri tin

    Narrow in particular

    technological or functional

    areas

    Low or middle

    Low and passive

    Wholesaler or large retail

    network

    Self- or combined- service

    model

    Large number of

    independent firms

    Wide based on process

    orientation, ability to

    performance evaluation and

    outsourcing

    Middle or high

    Increasing and active

    Brokers or third party

    logistics providers

    Public logistics service

    providers

    Subcontractors dependent

    on market leaders

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    New vs. Traditional logistics

    Integration (within organizational structures,

    computer systems, supply chain and network)

    Strategic approach

    Outsourcing

    Globalization and virtualization

    Customer orientation City logistics and non- conventional

    applications

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    EOQ simple formula (Harris, Wilson)

    Economic order quantity formula helps to find

    the optimal number of units which should be

    ordered or made in order to minimize the

    total inventory costs

    Developed in 1913 by Harris and applied in

    industry by Wilson

    Many disadvantages and several extensions

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    Main assumptions (disadvatages) of

    EOQ formula

    Demand and ordering cost are constant

    Maximum inventory is equal to order quantity,

    new order is delivered when the inventory is zero

    Lead time is fixed

    No discount is avaliable for bigger orders

    Replenishment is delivered at once

    Lack of inflation

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    The required parameters to calculate

    EOQ: D demand quantity (units per year, month, day)

    P purchase cost per each item

    S fixed cost per order

    i inventory carring cost rate related to capital invested in

    inventory Q order quantity

    D/Q number of orders

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    How to calculate EOQ based on total

    cost function?

    Total cost of inventory TC= inventory carring cost +procurement cost

    Q x P x i s x D

    TC = ------------ + -------- min2 Q

    2xDx s

    Q = ---------P x i

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    Facility location factors:

    A.Weber, Polander, Thunen classical theories

    Labour cost, land cost, transportation cost

    Aviability and cost of materials, energy, water Socio- economic factors (taxes, political

    stability, import and export restrictions,

    enviromental regulations, quality of life, etc.)

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    Analytical techniques for facility

    location decisions:

    Heuristic approach (e.g. factor rating by

    weights reflecting the importance of each

    factor)

    Simulation models

    Cost- benefit analisis

    Center of gravity technique

    Center of gravity (to find single

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    Center of gravity (to find single

    location that minimizes of

    transportation cost)Technika Centrum Grawitacji

    X

    c (x,y)

    0 Y

    S3(x3; y3)S1(x1; y1)

    Z2(x2 ; y2)

    S2(x2; y2)Z1(x1 ; y1)

    How to calculate the coordinates for

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    How to calculate the coordinates for

    CX and CYthe new facility

    location?(Ballu, p.487) Parameters:

    Vi volume at point i

    Ri transportation rate to or from point i Xi and Yi coordinates of existing locations

    Vi Ri Xi Vi Ri Yi

    CX = -------------------- CY= ------------- Vi Ri Vi Ri

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    Assumptions (disadvantages) of center

    of gravity technique

    Transportation rate is a linear function of

    transported volume (units, tons, etc.) and the

    traveling distance,

    It deset cnsider real traveling distance

    which is depended on the roads availability

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    References:

    [1] Ballu R.H.: Business logistics management, Prentice Hall International,New Jersey 1999

    [2] Christopher M.: Logistics and Supply Chain Management. CreatingValue Adding Networks, Prentice Hall 2005

    [3] Gattorna J.: Living Supply Chains. How to Mobilize the EnterpriseAround Delivering What Your Customers Want, Prentice Hall, 2006

    [4] SCOR model http://supply-chain.org/

    [5] CSCMP Supply Chain Management Definitions , www.cscmp.org

    [6] Cooper R., Slagmulder R.: Supply Chain Development for the LeanEnterprise Inter- organizational Cost Management, Productivity PressPortland 1999

    [7] Witkwski J.: Zarzdzanie aocuchem dstaw. Kncepcje, prcedury,dwiadczenia, PWE, Warszawa 2010