kachingle intro for mizzou-kachingle team presentation at reynolds journalism institute -...

www.kachingle.com | [email protected]| 650 215-8406

Presentation for MizzouApril 25, 2011

The Micropayment Platform for Online

Content & Applications in the World of “FREE”

http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0



Company History/Status

Invented by Cynthia in 2003 (then set aside as too early) Patent filed in 2007 Alpha in 2008 Beta in 2009 Public launch February 2010 Hundreds of sites signed up Thousands of Kachinglers signed up World class American-German team Major new features added in Q1 2011 so that we can… Change marketing focus in April 2011 (more on this shortly)


The Problem

Digital content and services need more revenue news, information, music, videos, apps, etc.

Producers cannot force people to pay using paywalls The London Times (Murdoch) experienced > 99% drop in

website readership when they installed a paywall

Advertising is still not paying the bills

Small content and service providers are struggling, even those with great value and high traffic


The Opportunity

People want to support the digital stuff they love but it’s too much hassle online

People want to use Twitter and Facebook to brag to their friends and colleagues about the content and apps they love

People will pay for gaming (fun), virtual goods, online persona/status, helping favorite sites to gain status, etc.

People are willing to voluntarily pay for digital stuff they value – but only if it is hassle-free and shareable


Enter Kachingle

Kachingle combines:

the power of loyalty, the influence of social media, and the flexibility of micropayments

to generate a whole new revenue stream for free online contents and apps which supplements advertising revenue and premium services


To build an online persona: achieve recognition, gain status, support a

cause

Why would People Pay for FREE digital stuff?


How it works User voluntarily pays $5 per month via PayPal or credit card

(later we will allow higher amounts)

User selects which providers to support (one click turns on Kachingle Medallion widget)

Kachingle counts daily usage of those selected sites all month

At end of the month Kachingle divides up user’s money and distributes it proportionately

User automatically brags to Twitter followers and Facebook friends about the digital stuff they love and support

It’s hassle-free: User signs up once, turns on each desired Medallion once, then Kachingle does the rest!

Kachingle distributes 85% of the revenue to producers and shares the other 15% with PayPal using special pricing and low-cost APIs


Extensive social media integration

Twitter Facebook


KachingleX

There is a two-sided network problem (chicken and egg): – In order to get Kachinglers we have to have sites/apps

Original strategy – DID NOT WORK – In order to get sites/apps we have to have Kachinglers

New strategy – get Kachinglers to add their favs

KachingleX is a free browser extension (plug-in) that Kachinglers install, which enables them to Kachingle anything, even if that site/app is not a member of Kachingle

Now Kachinglers are in charge of the growth of Kachingle!

And Kachingle has our own version of “PayPal Virality”


Kachingle-Mizzou Project Goals

Actions not Theory Market The Missourian & VOX

Kachingle Medallions Refine the messaging – what

works the best? Include social media efforts

Generalize


Kachingle-Mizzou Project Team

Tyler BeckettWei PengTise OkuonghaeRobin Marahatta

And staff at The Missourian and VOX including Professors Warhover and Potter

Live demo(next are just a few of the screen shots)


Original (Javascript) Kachingle Medallion

sites


KachingleX (Browser Extension)

Medallion sites


Best way to learn more…mouse over the Kachingle

Medallion at www.columbiamissourian.com

http://www.columbiamissourian.com/



StudentPresentation

(not included here)

BackupSlides


Facebook Integration

Facebook application allows Kachinglers to put a list of their favorite content and apps into their profile and show how much they have given to each content provider

Automatic monthly friend-feed that places your latest kachingling activity on your friends’ Facebook walls

Facebook users can sign up for Kachingle directly from Facebook, which allows for one-click signup

Free, automated bragging about the content and apps they love!

Facebook Integration


Twitter Integration

Kachingle tweets activity on behalf of content providers at the end of each month

Generates Kachingle signups and drives additional traffic to the service providers

(these are samples – there are 4 other types of automated tweets and more in the works)

Kachingle tweets activity on behalf of Kachinglers at the end of each month


Social Widgets

These widgets will soon be visible on the sites themselves via the new fancy overlay (display of this in a few slides).

Right now both are available on Kachingle.com and WKW also as an installable widget. All will be available on Facebook too.


Leaderboard

Leaderboard sorted by their daily counted visits of Kachinglers – thus there is quite a bit of movement and the sites that are at the top are the ones with the most loyal users (which are not necessarily the biggest sites).


Partnership with PayPal

Micropayments are highly strategic for them They love our approach and think there is huge cash flow

for them from Kachingle in the future They have supported us in the following ways:

Special PayPal pricing Featured us in their ad campaign (see below) Gave us a speaker slot & free booth at their conference Allowing us to market to their customer base Gave us office space at Plug And Play Access to their engineers for better technical support

kachingle intro for mizzou-kachingle team presentation at reynolds journalism institute -...

Business

digital stuff

gain status

free

kachingle

kachinglers

pay

paypal

love