kaizen in dutch retail marketing€¦ · the message of the kaizen strategy is that not a day...

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Page 1: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Kaizen in Dutch retail

marketing Insights in Dutch retail

Page 2: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Highlights Dutch (retail) market

Page 3: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

High tech versus back to basics

Page 4: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Influencial developments on shopping Demografic Technological

Social-cultural Economic

Shopping 2020 – GfK 2014

Page 5: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Shoppers - omnichannel / omnidevice

Unplanned

Prepared

Shopping

= fun

Shopping

= necessary

Shopping 2020 – GfK 2014

Page 6: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

How to withstand?

Page 7: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Think from a different point of view

KAIZEN AGILE

Page 8: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Originally: production plants

On all levels, in different weight

Kaizen is an attitude, filosophy

Top /senior level

Middle

management

Teamleaders

Executers

Innovate

Kaizen

Maintenance

Page 9: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Agile way of working

Originally: projectmanagement IT

Right people and interaction = KEY

Cooperation in a team with specialists

Make it ‘work’ instead of documenting it

React on changes not rigid ‘stick to plan’

Page 10: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

How to think kaizen and work agile?

First question: ‘does your company need it?’

How is the current internal mindset?

What are the differences between your reality and KA?

Still okay?

Start small

Take one step at the time

Focus on long term horizon

TIP: let’s discuss and exercise! Follow my workshop tomorrow

Page 11: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

Sources of this presentation

Page 12: Kaizen in Dutch retail marketing€¦ · The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company. AZ

THANK YOU!

PeP retail marketing

by Jung Sun Beijsens Linkedin profile: carlabeijsens

Mobile: +316 51 03 29 49

Email: [email protected]