Bringing people together to build and sustain vibrant communities

Keep America Beauti ful has a rich legacy of leadership in creati ng sustainable impact in communiti es across the country.

Together with our nati onal network of community-based affi liates, we work with millions of volunteers who take acti on in their communiti es to transform public spaces into beauti ful places.

Educati on and behavior change are the cornerstones of our organizati on. Our work educates and empowers generati ons of environmental stewards.

We provide the right tools and resources to guide people’s understanding and acti ons to reduce waste, increase recycling, protect the natural areas of our communiti es and ensure beauty is the lasti ng signature.

Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. Our service projects are based on the knowledge and needs of the communiti es where we operate.

We work closely with governors, mayors and local government offi cials, civic and community leaders — including state recycling organizati ons — to ensure that our work is leaving a positi ve impact.

Today, Keep America Beauti ful is the nati on’s leading nonprofi t that brings people together to build and sustain vibrant communiti es. Through our acti ons and impact, we help create communiti es that are socially connected, environmentally healthy and economically sound.

We are committ ed to keeping this magnifi cent country beauti ful. We hope you’ll join us in our mission.

Jennifer M. JehnPresident & CEOJennifer M. Jehn

Positive change and lasting impact happen when people work together

Thriving communities are rooted in individual responsibility and action

People and places are profoundly interconnected

Each and every day, Keep America Beauti ful is singularly focused on conti nually improving public places while caring for neglected ones so that positi ve social, environmental and economic change can happen.

Here’s what we know to be true:

OUR ACTIONS IMPACTS&40 millionpounds of litter and debris collected

81,000miles of roads, streets, highways cleaned

8,400miles of rivers, lakes and shorelines cleaned

We plant trees, shrubs and gardens to strengthen a community’s green infrastructure.

We clean and restore nature trails, recreation areas and playgrounds to encourage play and physical activity.

2,100community greening projects

3,300playgrounds and community recreation areas cleaned/restored

3,000miles of hiking, biking and nature trails cleaned

1,200edible community gardens planted

87,000trees planted

81,000acres of parks and public lands cleaned

We remove litter and debris from roadsides, highways, shorelines and waterways for safer, cleaner communities.

OUR ACTIONS IMPACTSAt Keep America Beauti ful, it’s our mission to engage individuals to take greater responsibility for improving their community’s environment. And we don’t work alone. We have an expansive network of experienced, forward-thinking leaders who carry out our shared mission at the state, county and local levels. Together with this powerful nati onal network of community-based affi liates, we work with corporate sponsors, partner organizati ons and millions of volunteers who take acti on in their communiti es. By harnessing the collecti ve power of our network, we extend the reach of our initi ati ves and multi ply the impact of our acti ons.

We recycle electronics, paper products, plastic bottles, cans, tires, clothing, and even junk cars to give garbage another life.

We restore urban, suburban and rural business districts and thoroughfares to spur economic impact.

2.2 millionpounds household hazardous waste recycled

8.8 millionpounds electronics recycled 13,800

graffi ti removal/sites abated

93 millionPET bottles recycled

850residential and commercial buildings painted/renovated/constructed

We rebuild public spaces in communities struck by natural disasters to renew social connections.

2011tornado in Guntersville, AL community park restored with native plants, park benches, recycling containers

2011tsunami that hit Kahului, HI native trees planted

2012tornado in Harveyville, KS trees planted, homes and buildings painted

At Keep America Beauti ful, we have a nati onal network of community-based affi liates that carries out our shared mission at the state, county and municipal levels.

Together, we engage individuals to take greater responsibility for improving their community’s environment.

Our state leaders and executi ve directors along with their staff and board members have experti se in areas from city planning and landscape architecture to disaster restorati on, recycling and waste reducti on. These trusted and experienced professionals execute service projects that are based on the knowledge and needs of the communiti es where we operate.

More than 50 percent of our affi liate network are housed in either state, county or city government, which demonstrates that our affi liates are at the table with the key decision makers who lead communiti es across this country.

And while our affi liates may vary in size from small to large nonprofi ts, there is a common thread running through our network: ingenuity matched by expert skills to keep this country beauti ful, one community at a ti me.

Our national networkOur affi liates convene community stakeholders to identi fy local concerns and apply our proven 5-step process to tackle the issue at hand:• Get the facts• Involve the people• Plan systemati cally• Focus on results• Provide positi ve reinforcement

For every $1 invested by local government, our affi liates return $34 in goods, services and volunteer ti me.

Throughout the year, Keep America Beauti ful connects with its community-based affi liate network, which is comprised of 600+ affi liates, to provide technical training and lead open discussions about how best to keep our communiti es socially connected, environmentally healthy and economically sound.

We’re extremely proud of the men and women who make up our community-based affi liate network. Their relentless focus, ti reless eff orts and dedicated commitment help us keep America beauti ful.

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leads hands-on work to improve our communities

Educati on and behavior change are the cornerstones of our organizati on.

Our formal and informal educati on programs empower generati ons of environmental stewards, teaching individual responsibility toward one’s environment.

We promote environmental literacy that creates a culture in which understanding, knowledge and experience moti vates individuals to improve their community’s environment.

We believe that individuals need to be aware of environmental issues in order to adopt appropriate atti tudes and develop the necessary problem-solving skills to take acti on in their communiti es. Collecti ve acti on is criti cal to achieving behavior change and improving environmental literacy across communiti es.

From building vegetable gardens and protecti ng community watersheds to removing litt er from roadsides and educati ng children about recycling, we provide the opportuniti es to guide people’s understanding and acti ons to:

• reduce waste• increase recycling• protect the natural areas of our communiti es• ensure beauty is the lasti ng signature

Our education programsempower generations of environmental stewards

Waste in Place Recycling@Work Experiential Education Programs

We are a nonprofi t partner of the Clinton Global Initi ati ve (CGI). Together with Alcoa Foundati on, we announced our “Recycling@Work” initi ati ve as a joint commitment to CGI. This initi ati ve invites corporate, commercial and insti tuti onal businesses to pledge to increase the recycling of beverage containers, paper and cardboard, electronics and other recyclable materials generated in the workplace. Educati onal tools and resources, as well as discounts on recycling bins, are available online. Visit recyclingatwork.org for more informati on.

“Waste in Place,” KAB’s pre-K to 6th grade educati onal resource guide, includes over 100 acti viti es and enrichment materials. These materials were fi eld-tested by more than 300 educators. Topics include litt er preventi on, recycling, source reducti on, landfi lls, composti ng and waste-to-energy. We partnered with Scholasti c to create an online resource for teachers ti tled, “My Clean & Green Community” at scholasti c.com/kab. We launched wasteinplace.org to share acti viti es and a Parent Guide.

We create structured service projects that engage volunteers to take greater responsibility for their community’s environment. Keep America Beauti ful curricula also teaches the fundamentals of environmental citi zenship and preservati on of our natural resources, and engages young people in real-world experiences such as a visit to a local materials recovery facility. From restoring hiking trails to installing green infrastructure, our service projects create opportuniti es for experienti al learning that insti lls positi ve behaviors that build and sustain vibrant communiti es.

Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment.

We have strong relati onships with the Environmental Protecti on Agency and the U.S. Department of Agriculture as well as with numerous state Departments of Transportati on.

We work closely with governors, mayors and local government offi cials, civic and community leaders -- including state recycling organizati ons, to ensure that we’re meeti ng the needs of local communiti es.

More than 50 percent of our community-based affi liates including state leaders are housed in either state, county or city government. This demonstrates that our state leaders and executi ve directors are seated at the table with the key decision makers who lead communiti es across this country.

Each and every day, our organizati on is focused on conti nually improving public places while caring for neglected ones so that positi ve social, environmental and economic change occurs.

Our impact is multipliedthrough stakeholder partnerships

Leaders Against LitterClinton Global Initiative

In 2011, we became a member of the Clinton Global Initi ati ve and today, we serve as a trusted expert in recycling and waste. We are well established as the nati on’s leading nonprofi t that executes acti onable strategies in recycling educati on and behavior change. Our commitments focus on increasing recycling rates in the U.S. The “I Want To Be Recycled” nati onal public service adverti sing campaign and the “Recycling@Work” initi ati ve are our most current commitments.

Louisiana Lt. Gov. Jay Dardenne kicked off Louisiana’s Great American Cleanup with “Leaders Against Litt er,” a statewide event hosted by Keep Louisiana Beauti ful (KLB) in partnership with Volunteer Louisiana. Sixteen KLB affi liates hosted events for this one-day “litt er-thon.” Our affi liates were joined by more than 600 community and business leaders who parti cipated in local cleanups and pledged their support of a litt er-free Louisiana.

Bud Light Partnership

In 2014, we partnered with America’s leading beer brand, Bud Light, to launch the “Do Good. Have Fun.” summer promoti on that engaged adults in community projects. Across the country, Americans were encouraged to volunteer and make a meaningful impact while having fun and building great memories. Keep America Beauti ful, our nati onal network of community-based affi liates and Bud Light hosted more than 50 events ranging from cleanups in downtown areas to trail restorati on projects.

We partnerwith big brands

GLAD & SXSW Partnership

In 2013, at the South by Southwest Festi val in Austi n, TX, we partnered with GLAD Products to serve as the waste diversion partner of SouthBites, a gourmet food truck desti nati on curated by Austi n Chef and Top Chef winner, Paul Qui. SouthBites att endees received informati on about waste diversion and composti ng at the GLAD Shack, where trash arti st Jason Mecier created a mural of America from materials to be recycled or discarded at the SouthBites venue. We also partnered with Keep Austi n Beauti ful to acti vate a Great American Cleanup event with SXSW att endees. The results of the four-day waste diversion program at SXSW included the collecti on of more than 4,000 pounds of waste, 1,600 pounds of materials for recycling and 1,400 pounds of compost with 1.5 tons of materials diverted from the landfi ll.

Each spring, Keep America Beauti ful kicks off the Great American Cleanup, which is the country’s largest community improvement program that takes place in 20,000 communiti es.

This nati onal program engages on average 2 million volunteers who take acti on in their communiti es to create positi ve change and lasti ng impact.

Keep America Beauti ful and its nati onal network of community-based affi liates execute this fl agship program each year by launching service projects grounded in the knowledge and needs of local communiti es.

We work closely with governors, mayors, local government offi cials and civic leaders to ensure that we’re meeti ng the community’s needs in a sustainable way. During the Great American Cleanup, our volunteers’ work returns on average $175 million in measurable benefi ts across the parti cipati ng communiti es.

The Great American Cleanup provides communiti es with grassroots service projects that engage volunteers to take greater responsibility for their community’s environment.

Great American Cleanupimproves our community’s environment

Volunteer OpportunitiesExperiential Education Employee Engagement

Hundreds of students from the 2014 Clinton Global Initi ati ve University (CGI U) meeti ng gathered in Phoenix for the Clinton Foundati on’s Day of Acti on in collaborati on with PHX Renews. PHX Renews is a partnership between Keep Phoenix Beauti ful and the City of Phoenix that is transforming previously vacant lots into sustainable public spaces. Student volunteers created art murals, harvested produce, built community gardens, planted trees, and constructed benches and picnic tables, among other projects. Keep Phoenix Beauti ful executed this event as part of the Great American Cleanup nati onal kickoff .

Photo above: Max Orenstein / Clinton Global Initi ati ve

Each year, I Love A Clean San Diego (ILACSD) spearheads the county’s largest volunteer event dedicated to protecti ng the area’s coastline and waterways. In 2014, more than 5,000 volunteers removed 150,000 pounds of litt er and debris from a record 96 coastal and inland cleanup sites during the annual Creek to Bay Cleanup. Volunteers also conducted storm drain stenciling, landscaping and graffi ti removal.

Nearly 200 volunteers from Dow’s Propel to Excel executi ve program transformed a playground at Houston’s Gabriela Mistral school into a nature-based outdoor learning center. Working in partnership with Keep Houston Beauti ful, Dow volunteers painted a multi -colored mural, planted more than 70 trees and shrubs, built two butt erfl y gardens, created a pond, and built benches plus a puppet theater – in less than 4 hours. During the Great American Cleanup, more than 1,000 Dow employees and their families and friends volunteered at 60 events across the country.

Integrated Campaign

This campaign includes TV (English/Spanish), radio, outdoor, online, social and mobile. In additi on to the IWantToBeRecycled.org website, users can also follow and interact with the campaign on Facebook, Twitt er, YouTube and Tumblr, where they can share their own stories and receive educati onal content about recycling. Our social media campaign is engaging a growing community of recyclers. What’s more: Waste haulers are wrapping their trucks with campaign graphics and grocery outlets are putti ng campaign logos on their boxes and bags.

Educati onal Tools

We are focused on infl uencing people’s recycling behaviors at work, at home and on the go through educati on cam-paigns. On our websites (IWantToBeRe-cycled.org and Quieroserreciclado.org), people can fi nd educati onal informati on about recycling, including a search tool showing nearby recycling locati ons either at their curbside or recycling center. The website provides tools and resources, including infographics that show the “journey” a recyclable product takes to become something new and an exciti ng “Super Sorter” game showing how a materials recovery facility works.

Community Engagement

The City of Austi n has a goal to keep 50 percent of its trash out of landfi lls by December 2015. City residents can make progress toward this goal by recycling 5 pounds more each month per household. To spur Austi n residents into acti on, the City of Austi n and its Austi n Resource Recovery (ARR) are localizing the “I Want To Be Recycled” campaign across the city. The City and ARR are distributi ng campaign educati onal materials to schools and other civic organizati ons, and they are working closely with Keep Austi n Beauti ful to educate and moti vate Austi n residents to give their garbage another life by recycling.

In July 2013, Keep America Beauti ful and the Ad Council launched a breakthrough public service adverti sing campaign designed to raise awareness about recycling.

The “I Want To Be Recycled” campaign aims to moti vate Americans to recycle every day.

The campaign artf ully shows that recyclable materials can be given another life and become something new when someone chooses to recycle.

Showing that a bott le, a can or other recyclable products have dreams to become something new is a very powerful yet simple way to deliver the message.

“I Want To Be Recycled” campaignmotivates Americans to recycle everyday

“I Want To Be Recycled” campaign

Community Collecti on

In Georgia, Athens-Clarke County (ACC) Recycling Division puts a clean, green spin on “Happy Hour” for its annual America Recycles Day celebrati on. ACC residents dropped off recyclable elec-tronics and other items that are not collected at the curb: TVs, batt er-ies, fl uorescent bulbs, devices contain-ing mercury, DVDs, VHS tapes, and even fl oppy disks. Parti cipants received a free Coca-Cola product while they waited to deliver recyclables. The commu-nity came out en masse, with a single “Happy Hour” yielding up to 2 tons of material.

Today, Keep America Beauti ful is well established as the nati on’s leading nonprofi t that executes acti onable strategies in recycling educati on and behavior change. With an elite team of recycling experts based Washington, D.C., we partner with affi liates, state recycling organizati ons, government offi cials, trade associati ons and businesses to identi fy prioriti es and further the recycling agenda.

We are singularly focused on infl uencing people’s recycling behaviors at work, at home and on-the-go through awareness campaigns and, most importantly, with approaches designed to inspire acti on.

From our perspecti ve, the environmental impact from recycling remains criti cal as a measure of sustainable economies. We believe that the public and private sectors must collaborate on eff ecti ve, cost-effi cient soluti ons to achieve an increase in the nati onal recycling rate. To achieve this goal, in additi on to infrastructure enhancements, it’s imperati ve that individuals are educated and moti vated to take the acti on to recycle.

Each November, we host America Recycles Day. Here are some inspiring stories about how we infl uence people’s recycling behaviors.

America Recycles DayExperienti al Educati on

In Texarkana, AK, students from several schools came together to break the Guinness Book of World Records for the most individuals wearing recycled paper hats. Texarkana crushed the previous record of 1,891 with more than 2,600 parti cipants donning recycled hats. Although the pri-mary goal of their world-record success was to raise awareness about waste reducti on and recycling, it had another benefi t as well: uniti ng area residents. “This community pulled off a massive recycling event that put Texarkana on the global map,” said Brandy Chewning, recycling coordinator for Texarkana. Aft erwards, students recycled all 2,639 hats.

Volunteer Opportuniti es

In Santa Fe, NM, the Trash Fashion and Costume Contest is the highlight of the Recycle Santa Fe Art Festi val, which is organized by Santa Fe Solid Waste Department and Keep Santa Fe Beauti ful. The contest features designers transforming discarded items into runway-ready ensembles. At the recycled art marketplace, att endees perused recycled-material masterpieces created by more than 80 arti sts and shopped for sustainable holiday gift s. The message to reduce, reuse and recycle is conveyed in an artf ul way, with volunteers distributi ng specifi c informati on about what can be recycled in the Santa Fe community.

infl uences behavior to ignite action

For more than six decades, Keep America Beauti ful has served as this country’s nonprofi t steward of litt er preventi on.

We provide the right tools and resources to guide people’s understanding and acti ons to prevent litt er, reduce waste, increase recycling and protect the natural resources of our communiti es.

Each year, our powerful nati onal network of community-based affi liates conducts a comprehensive assessment of the overall appearance of their community using indicators such as litt er, illegal signs, graffi ti , and abandoned cars among others. A team of community, business and government representati ves conduct this visual analysis using a scoring system.

This proprietary tool, called the Community Appearance Index, is designed to gather data annually by surveying a random, stati sti cal sample of a city or town. The annual results are then used to develop a local plan to change atti tudes and behaviors regarding litt er and related issues. Our Community Appearance Index helps direct the local educati on programs conducted by our network while we use the informati on to identi fy nati onal trends regarding community improvement.

In 2009, we invested in a landmark study, called “Litt er in America.” Here are some highlights. Litt er cleanup costs more than $11.5 billion each year. The indirect costs of litt er are also considerable. For example, the presence of litt er in a community decreases property values by 7 percent. Today, there are more than 50 billion pieces of litt er on our nati on’s roadways with 4.6 billion pieces larger than four inches in size. Tobacco products conti nue to be the most prevalent aggregate litt er item, comprising more than 35 percent of all litt er.

Our Cigarett e Litt er Preventi on Program (CLPP) also relies on measurement tools to quanti fy success. Over the past eight years, the CLPP has consistently cut cigarett e butt litt er by half based on local metrics. In 2013, we reported an average 48 percent reducti on of cigarett e litt er in the 200 communiti es implementi ng our CLPP program in locati ons that included roadways, beaches, parks, marinas, and special events across the country.

Litter preventionpositively impacts quality of community living

Litter preventionBonnaroo Music & Arts Festival CMA Music Festival Litter Prevention

Keep America Beauti ful att ended the 2014 Bonnaroo festi val to test and determine best practi ces to measure and reduce cigarett e litt er at special events. In partnership with Keep Coff ee County Beauti ful (KCCB) of Man-chester, TN, we strategically placed dozens of ash receptacles to support proper disposal of cigarett e butt s and cigar ti ps. We also con-ducted educati onal outreach with signage, bumper sti ckers, and branded t-shirts. Over 2,400 pocket ashtrays were distributed to environmentally-conscious adult smokers in this music-loving crowd. At the 2014 festi val, Keep America Beauti ful

affi liate Metro Beauti fi cati on & Environment Commission in Nashville conducted a cigarett e litt er preventi on awareness campaign. Our affi liate’s staff and volun-teers distributed more than 10,000 pocket ashtrays and picked up 7,500 cigarett e butt s. The campaign was further supported by the local newspaper, which ran full-color cigarett e litt er preventi on public service ads during the four-day festi val.

In northern Nevada, our affi liate, Keep Truckee Meadows Beauti ful (KTMB), di-rected teams of volunteers across 17 routes to look for trash and illegal dumping with more routes included in the Sparks and the Reno-Tahoe Internati onal Airport area. The Reno-Sparks region had an overall rati ng of 1.6 (“slightly litt ered” on a four-point scale) for the second year in a row. The Litt er Index provides a baseline when fi rst conducted, which affi liates use to judge the success of their local educati onal eff orts and determine if litt ering behavior is changing over ti me.

positively impacts quality of community living

We are well established as the nati on’s leading nonprofi t that executes acti onable strategies in community greening. Each year, we work with millions of volunteers in beauti fi cati on and greening programs that can impact more than 20,000 communiti es. Our acti ons lead to nati ve species planti ngs, sustainable community gardens including fruit and vegetable gardens, tree planti ngs, urban forestry and youth educati on – all of which results in positi ve, lasti ng impact in communiti es.

In 2012, KAB partnered with the United States Department of Agriculture (USDA) to offi cially launch Nati onal Planti ng Day, a strategic initi ati ve to increase nati ve species planti ngs in communiti es. The initi ati ve focuses on three areas of need:

• Increasing nati ve trees, shrubs and plants in public places• Greening vacant lots with low-maintenance indigenous plants and trees

in underserved neighborhoods• Bringing natural, sustainable beauty to enhance communiti es’ green

infrastructure

Community greeningbrings natural beauty to communities

Keep America Beauti ful presents its presti gious Vision for America Award to disti nguished leaders of corporati ons that have demonstrated their commitment to drive positi ve change and lasti ng impact in U.S. communiti es.

Through this award presentati on, Keep America Beauti ful highlights the company’s remarkable accomplishments in leading social, environment and economic sustainability initi ati ves in communiti es across the country.

For nearly 30 years, Keep America Beauti ful has presented this award to deserving companies such as Ford, AT&T, Xerox, Coca-Cola, Anheuser-Busch, Wrigley, UPS, Waste Management and Procter & Gamble among others. In 2014, Dell Inc. is the recipient of this award. This event is the annual fundraising event for Keep America Beauti ful.

Through this partnership, we are enabled to conti nue to bring people together to build and sustain vibrant communiti es. It is our intent to create communiti es that are socially connected, environmentally healthy and economically sound.

“Vision for America” AwardCommunity greening

Top: Ursula Burns, Xerox chairman and CEO, accepti ng the 2012 Vision for America Award on behalf of Xerox Corporati on. Bott om: From left to right, Timothy Gardner, chairman of Keep America Beauti ful and executi ve vice president of ITW; Pamela Mars of Mars, Incorporated; and Marti n Radvan, president of Wrigley, who accepted the 2013 Vision for America Award on behalf of Wrigley.

What is the action you take to keep America beautiful1 ?“One of the many things I love about Dow people is their passion for volunteering. I share their enthusiasm and encourage, as well as parti cipate in, acti viti es to help clean-up / green-up and beauti fy our communiti es. Many businesses at Dow make products that are energy effi cient and help to remind us all to ti e good environmental practi ces into every aspect of life – not just our work.”

Howard UngerleiderExecuti ve Vice PresidentDow Advanced Materials

“The most important thing we can do is to respect our planet. At Dell, we are doing this through our Legacy of Good commitments. That is, ensure that by the year 2020 the good that comes from our technology is 10 ti mes what it takes to create and use it. By rallying our teams, partners, suppliers and customers around this shared vision, I believe we’ll have the greatest impact for our planet and the communiti es we serve.”

Trisa ThompsonVice PresidentDell Inc.

“Personally, I recycle whatever and whenever I can. Professionally, I work for a company whose mission includes helping communiti es across the country be clean and safe. Together, that’s the one acti on I take daily to keep America beauti ful.”

Barry CaldwellSenior Vice President Public Aff airs & Communicati ons, Waste Management

“I am privileged to work for Anheuser-Busch where at our core, we are focused on making the world a bett er place. We do this by bringing people together to improve outdoor spaces like watersheds and parks. Our partnership with Keep America Beauti ful is a great example of a shared commitment in making the communiti es where we live and work more vibrant and more sustainable.”

Kathy Casso, Vice PresidentCorporate Social Responsibility, Anheuser-Busch

“Lowe’s enjoys serving our communiti es with convenient recycling locati ons for plasti c bags, rechargeable batt eries, compact fl uorescent bulbs and plasti c pots from plants we sell. See our progress at Lowes.com/SocialResponsibility.”

Michael ChenardDirector of Corporate Sustainability Lowe’s

What is the action you take to keep America beautiful

“Teaching my young sons that small acti ons, taken together, can have a big impact is the best way I know how to keep America beauti ful. They love to help out with recycling our bott les, cans and paper, because they know that these items can have another life. I’m lucky to work for a company that also prioriti zes sustainable living and my boys are always excited to hear about the work Unilever is doing to create a bright future.”

Rob Master, Vice President, Media, Unilever, Americas and Europe

“In Phoenix, there’s not just one acti on we’re taking to keep our community beauti ful – there are many. Since taking offi ce, I’ve set a goal to divert 40 percent of waste from city landfi lls by 2020; we’ve invested in 500 miles of bike lanes and paths; and PHX Renews brought together a coaliti on of 16 local businesses and non-profi ts to transform the city’s vacant lots into more sustainable projects – a ground-breaking eff ort praised by President Bill Clinton. Phoenix is bringing residents together to improve our community and make it a more beauti ful place for everyone.”

Mayor Greg Stanton, Phoenix, Arizona

“I started my school’s fi rst outdoor club. Our main goal is to expose students to the outdoor opportuniti es available in Alabama in order to foster appreciati on for the state and promote caring for our local environment.”

Deja ChappellKAB Youth Advisory Member

? “I keep America beauti ful by being very mindful of trash that is discarded on the beach I live near – every weekend, my young son, Finn, and I walk the beach, pick up trash, and put plasti cs that we fi nd in the recycling bin. Taking small acti ons to protect our natural world is so easy, so important and makes a big diff erence.”

Jonathan Atwood, Vice President, Sustain-able Living and Corporate Communicati ons, Unilever, North America

Visit kab.org or facebook.com/KeepAmericaBeautiful

“For over a decade, I have used my car as a means of conveying the importance of not litt ering, whether at home or away. From my personalized license plate of “LITERNOT” to the magneti c sign on the back of my car stati ng that “Cigarett e Butt s are Litt er”, I am able to spread the message daily. Behaviors can be changed and I’m proud of the opportunity to remind the public that they can and do make a diff erence.”

Brenda EwadingerExecuti ve Director of Keep NC Beauti ful and KAB State Leader Council Chair

“In Phoenix, there’s not just one acti on we’re taking to keep our community beauti ful – there are many. Since taking offi ce, I’ve set a goal to divert 40 percent of waste from city landfi lls by 2020; we’ve invested in 500 miles of bike lanes and paths; and PHX

Jonathan Atwood,able Living and Corporate Communicati ons, Unilever, North America

Photo credits: Front cover photo: © CorbisBack cover photo: © Tod Martens PhotographyInside front cover and page 1: professional photography by Ann Johansson, Tod Martens and Jim David

“The fabric of Iowa is its pastoral beauty and its communiti es ti ed together by rivers, trails and road-ways. The beauty of this state is important to our citi zens and visi-tors. A clean and att racti ve state is criti cal for both the cultural and economic vitality and sustainabil-ity of Iowa. I’m proud of our state, the work of Keep Iowa Beauti ful and of all its citi zens that care through their fi nancial and volun-teer support. They will make Iowa even bett er with a goal of being the cleanest and most att racti ve state in the nati on”.

Governor Terry E. Branstad, Iowa

“The fabric of Iowa is its pastoral

Keep America Beautiful is the nation’s leading nonprofit that builds vibrant communities.Your community matters. DONATE. kab.org

Keep America Beautiful transforms public spaces into beautiful places.