keep calm and eat sweets! - because it is the sweetest thing in your life that you can do
TRANSCRIPT
KEEP CALM AND EAT SWEETS!- because it is the sweetest thing in
your life that you can do
BASICS• The name of the company: BitterSweet Company• The type of the business: sweet manufactory
- our products: sweets, chocolates, cakes, sugars, lollipops, biscuits
• Size of the business: medium sized - one factory and two small stores (Budapest and Ljubljana)
BASICS• The legal form: Ltd. ~ private limited company
• The number of employees: 30 staff
• The target market: foreign countries
OUR PRODUCTS
• Premium products• Loyal clients
SPECIAL PRODUCTS• hot chocolate with menthol, chili, cinnamon , coconut, pepper, cherry, curry, lemon grass, nutmeg, honey, orange, rose, etc.
Or with alcohol: vodka, irish whiskey, other kinds of liquer
• cupcakes• flourless bittersweet chocolate chili cake• other spicy chocolates
BASICS•The need for this good: high in a certain circle• The major competitors: high quality products, hotels, restaurantes, confectionaries• The type of the promotions: gastronomic festivals, events, exhibitions
- product tasting, bonus pack, entertaining shows in mascara
MARKETING - ATL• Classical type of marketing tools like•Printed press: • Advertisments, coupons (exchangable by
buying in the shop)• Enclosing samples of products • Website: •Webshop• Banners (Buy online, New products, Special
offers)
MARKETING - BTLIrregular type of marketing tools like• Sponsoring events• Tasting of products on special gourmet events, conferences, festivals etc.• Sales promotion• Loyalty card (special discounts)• Weekly discounts for different products
BUSINESS HOURS• 9:00-16:00
- in case of special requirement it can be more!- extra service: birthday parties, weddings, some other organizations
KEY MANAGEMENT• Dorottya Juhasz – managing director/chief executive officier, tracer
• Agnes Benak – chief designer, public relations [email protected]
• Dorina Pardy – purchasing/sales manager, marketing [email protected]
Thank you for your attention! KEEP CALM AND EAT SWEETS!