keeping disruptions & challenges from rocking your world

Keeping Disruptions & Challenges from Rocking Your World

Darren Frei, Juliette Reynolds and Katie RiddlePace

paceco.com

@PaceComm • #CMWorld

AGENDA① Where Are We Going?② There’s Something in the Air…③ Back on Solid Ground④ There Must Be Something in the Water⑤ Planes, Trains & Automobiles


1 Where Are We Going?


Disruption as a Way of Life


Travel and the Sharing Economy


“Anyone with an automobile can now compete with established black-car companies,

homeowners with spare rooms can go head-to-head with hoteliers and local residents can offer their services as an alternative to guided tours.”

Arnie WeismannEditor in Chief, Travel Weekly


2 There’s Something in the Air…


• Customer Service• Commoditization• Business vs. Leisure

Airline Industry Challenges


Disruptor # 1


Disruptor # 2


3 Back on Solid Ground


• Relevance in today’s landscape• Trust• Increasingly hard to differentiate• Changing, media-driven perceptions of locations

Destination Marketing Challenges


“Tourists are very fickle, and we're at the mercy of perceptions that are

partly driven by events, partly by media portrayal.”

Richard LeakeyPaleoanthropologist in Kenya


Disruptor #1


Disruptor #2


Disruptor #3


• Commoditization• Increased competition from OTAs• Pressure from the Sharing Economy

Hotel Industry Challenges


Disruptor #1


Disruptor #2


Disruptor #3


4 There Must Be Something in the Water…


• Industry Reputation• Commoditization• Long-term Engagement

Cruise Industry Challenges


Disruptor #1


Disruptor #2


Disruptor #3


5 Planes, Trains & Automobiles


Cross-channel Disruptors


DARREN FREIDigital Content DirectorPace


KATIE RIDDLEDirector, Content StrategyPace

JULIETTE REYNOLDSDirector, Digital StrategyPace

To view the AAA immersive content experiences, visit AAA.com/Stop and enter ZIP code 48617. Once validated, visit AAA.com/TravelExperiences.
