ketchum change - change gps webinar slides
TRANSCRIPT
CHANGE GPS
IMPROVING ORGANISATIONAL
TRANSFORMATION AND
EMPLOYEE ENGAGEMENT
23 FEBRUARY 2016
WELCOME
Paul Teuton
Ketchum Change
Kieran Colville
Ketchum Change
@kierancolville
Dr Nigel Guenole
Goldsmiths University
@guenolen
#ChangeGPS
AGENDA
FOR TODAY
Change challenges for organisations today
Why a data driven approach to change is vital
The principles for effective data driven change
Methods to improving change using employee insight
The practical steps to start building your GPS
Picture of a rocket, flight, etc.
THE PACE OF CHANGE
WILL NEVER BE SLOWER
THAN IT IS TODAY
WHAT CHANGE IS
CLEAR DEFINITION OF END STATE
EXPLAIN & INSPIRE
CHANGE AS A CONSTANT
WHAT CHANGE WAS
CHANGE AS AN EVENT
CLEAR DEFINITION OF END STATE
EXPLAIN & INSPIRE
GETTING BUY-IN
CHANGE AS A CONSTANT
FLUID
ENGAGE & ENABLE
“FOUNTAIN” COMMUNICATIONCASCADE MODEL
EMPLOYEE EMPOWERMENT
THE AGE OF
DATA
DRIVEN
CHANGE
6 PRINCIPLES FOR
DATA DRIVEN CHANGE
1. Frame the measurement around the change
2. Measure business impact, not just change execution
3. Focus data collection on what you can control
4. Look for causality, not just correlation
5. Seek quantitative and qualitative data for rich insight
6. Leverage digital and social technology for a regular pulse
APPLYING DATA
DRIVEN CHANGE
Competitive
threats
Digital
consumers
New
technologies
Political and
social
instability
Changing
demographics
Corruption
and
negligence
Natural
disasters
Current State
2. Identify hidden influencers
3. Predict behaviour through change
1. Build Liquid Change Leadership
Future State
IMPROVING THE CHANGE JOURNEY
BUILD LIQUID CHANGE LEADERSHIP
BUILD LIQUID CHANGE LEADERSHIP
Current State Future State
Change
Makers
Change
Derailers
IDENTIFY HIDDEN INFLUENCERS
PREDICT BEHAVIOUR THROUGH CHANGE
Current State
Readiness for
future state
Diverse
reactions to
change
Engagement
through
change
1
Define
2
Measure
3
Predict
4
Act &
Track
PREDICT BEHAVIOUR THROUGH CHANGE
GETTING STARTED
Psychology
expertise to
interpret
insights
Analytics
skills and
tools to
crunch data
Data
visualisation
tools and
skills
An informed
path to
change
success
TAKEAWAYS
Data is essential for change
Apply practical methods today
Partner to get you started
USE THE DATA YOU HAVE TODAY TO
PREDICT AND CONTROL
THE CHANGE JOURNEY TO
SUCCESS
