key insights: state of the developer nation q3 2014

Key insights

Track developer trends & attitudes If you could speak to 10,000 app developers, what would you ask them?

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State of the Developer Nation Q3 2014

Top 10 insights


The iOS-Android

platforms wars are now

on a local level

The Android and iOS duopoly commands the attention of both developers and consumers and will remain unchanged. The platform wars are now played on a local level. iOS dominates developer preference in the Americas, while Android dominates in Middle East and Asia. Europe is tied.

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The future of HTML5 is now firmly beyond the browser.

HTML, CSS and JavaScript is the top ranking language used by 42% of app developers. Yet only 15% of app devs target mobile browsers. The others use a variety of frameworks such as Cordova. Java and Objective-C command the most developer preference, with HTML5 used mostly as a secondary language.


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To go native or not to?

A surprisingly high 47% of iOS developers and 42% of Android developers are using something other than the native language on their platforms. Hybrid apps are the most popular non-native option for building Android and iOS apps, used by 13% of developers, typically created by tools such as Cordova.


4

the disappearing

middle class of mobile app developers

There are 2.9million mobile app developers. 50% of iOS developers and 64% of Android developers are below the ‘app poverty line” of $500 per app per month. Just 1.6% of developers make multiples of the other 98.4% combined.


5

The next gold rush:

Enterprise apps

67% of mobile app developers primarily target consumers, 11% target professionals directly and 16% of developers target enterprises Those targeting enterprises are twice as likely to be earning over $5k per app per month and nearly 3 times as likely to earn over $25k. The early platform winner here is iOS, with Apple claiming adoption by 98% of the Fortune 500 companies.


6 33% of

developers make games but

57% of those games make less

than $500 per month

The large number of games with high quality free content makes getting noticed with a new free title difficult. At the same time they are destroying the market for pay-per-download games. The result is that 57% of game developers intending to generate revenue make less than $500 per app per month, i.e. fall under the app poverty line


7 There’s a strong

correlation between tool use

and revenues, the more tools a developer uses, the more money

they make

Despite the obvious link, our findings indicate the use of tools is declining. 26% of developers that are interested in making money don’t use any third party tools. Of those developers, 79% make less than $500 per app per month. 12 months ago only 14% of developers were not using any third party tools.


8 Adoption of iOS

amongst Explorers and

particularly Hobbyists is

limited, while the opposite is

true for Windows Phone

Adoption of iOS amongst Explorers and particularly Hobbyists is limited - this is largely by design on Apple’s part. It’s not possible to test iOS apps on a real device without signing up for a $99/year developer program membership. Apple’s App Store review policies also actively discourage “amateur hour” warning of rejection for apps that are not up to the expected standard.


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Developer tool choices in

North America

Globally Ad Networks is the most popular developer tool/service category. In North America, it comes second, topped by Cloud Computing services such as Amazon AWS, Google App Engine and Microsoft Azure.


7 North America:

Advertising most popular

revenue model, e-Commerce

most lucrative

Free apps with in-app purchases is the most popular revenue model following advertising but with higher median revenues at $275 per month per month. e-Commerce continues to rank as highest-grossing revenue model at $4,250 per month per month.

Questions? Get in touch with us!

mark wilcox Senior Business analyst

[email protected]

Christina voskoglou Data & operations manager

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Matos kapetanakis marketing manager

[email protected]

About VisionMobile

VisionMobile is the leading research company on the apps economy and mobile business models. Our research helps clients track app developer trends and master mobile business models.

The firm is best known for its semi-annual industry report series, “Developer Economics”, which provides benchmarking of developer attitudes, trends and monetization by region. Developer Economics is now the largest, most global research on the apps economy, currently surveying over 10,000+ mobile apps developers worldwide.

To find out more, visit www.visionmobile.com

Knowledge. Passion. Innovation.

Andreas Constantinou CEO & Principal Analyst [email protected] +44 20 8123 1738

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