Key marketing stats for 2016

Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled together the most impressive stats around these immersive technologies to help give you the full picture.

of 16-24 year olds are interested in using VR headsets

of consumers aged 16 to 24are interested in experiencing VR

Source: Mintel, Europe 16 Consumer Trends 2016 & Marketing Week

of UK consumers agree that VR devices have the potential to change our lives for the better

66%Source: Virtual Reality Brand Power Index

of the Forbes World’s Most Valuable Brands have used VR or AR in an activation with customers or employees, or are invested in developing the technology

75%Source: Virtual Reality Brand Power Index

of UK shoppers are interested in using virtual reality technology to experience products or services

Source: Westfield

of UK shoppers want virtual assistance to see how products will look in the home

41%

Source: Westfield

The virtual reality market could be worth

by 2020

$30 billionSource: Fool.com

VR headsets could be sold by 2025

500 million

Source: Fool.com

171 millionpeople could be using VR hardware

and software worldwide by 2018

Source: Fool.com

Google’s Cardboard app has been downloaded over

Source: Fool.com

people have used Samsung’s Gear VR for the past month

1 million

Source: Fool.com

people could be paying for VR hardware and content by 2018

28 million

Source: Fool.com

people subscribe to the YouTube 360 channel

Nearly 1.3 millionSource: Fool.com

55% of men express a strong interest in experiencing VR, compared to 40% of women

Source: Marketing Week

68%of consumers would like to try an in-store VR experience before making a purchase

Source: Marketing Week

59% of men say they have a good understanding of what VR is, compared to 46% of women

Source: Marketing Week

37% want to be at a sporting event

52% want to experience music events

41% want to experience theatre

56% want to travel somewhere

35% want to watch news / documentaries

45% want fantasy experiences

41% want to be ‘inside’ a movie

41% want to watch a movie

Experiences people want when using VR

Source: Marketing Week

Want to learn more about the power of immersive technologies?

Download our live tech cheat sheet now or

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