keynote by paul rivot, ibm data management

®

Information Management

© 2005 IBM Corporation

IBM Software Group

Informix: Seeing The Big PictureInformix User Forum 2005 - Atlanta

Paul Rivot – Director Information ManagementDecember 8, 2005


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Agenda Information as a Service

Positioning and Roadmaps

Informix Highlights

V10 Overview

IBM SWG Interoperability

Call to Action


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—Information as a Service—


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Volkswagen

“Today, 70% of the time of our people is spent searching information and only 30% by making intelligent decisions.

We want to flip the ratio 70/30, by providing 70% of intelligent and analytical time decision making and only

30% of administrative work.”

— Dr. Martin Hofmann Exec. Director, Group Supply Strategy

Volkswagen AGResult: Procurement productivity increased by 20%


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and more…IDSDB2

IBM ContentManager

Oraclexyz…

Heterogeneous Applications & Information

Information as a ServiceMoving From a Project-Based to a Flexible Architecture

InsightIn-line, Real-timeDashboardsTools & Applications

Information as a Service

Data & Content

BusinessContext

InsightfulRelationships

Real Time : e.g., On Line Help, Synchronized Master Data…

Extracted: e.g. Basel II, Business Optimization…

Standards based: e.g., XQuery, JSR170, JDBC,

Web Services...


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Information Intensive Problem Domains

Information as a Service

Finance Insurance Retail Mfg.

Account Opening

Credit Card Risk Mgmt.

Anti-money Laundering

New Product Introduction

New Customer Introduction

Vendor Fraud Analysis

RFID

Cross Industry

Human ResourcesRelationship Analysis…Information Privacy…Skills Discovery

No-touch Claims Processing

Government

Police Force Effectiveness

Intelligence Gathering

Anti-Terrorism

Integrated Case Management

Call Center Relationship ManagementCross Selling…Customer Service…Priority Service

RFID

Integrated Supply Chain

Product & Parts Management

Dealer Collaboration

Early Warning Systems

Finance & AccountingRisk & Compliance…Business Performance Management…ePayments

Procurement

Healthcare

Patient Safety

Disease Management

Predictive Medicine


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Expanding the ValueFor Clients and our Business Partners

* Source: IBM Analysis of Various Industry Estimates, 2005

DataData

ContentContent

Informationas a ServiceInformationas a Service Entity Analytics

Master Data Mgmt.Integration


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Information Management - Number One Market Share

Data Services IDS, DB2, IMS, Cloudscape, U2

Content Services Content Management Services Content Integration Services

Information Integration Services Federation Services Movement Services Transformation Services Quality Services…

Information Accelerators Master Data Management Entity Analytics Data Warehousing Industry Data Models

Information Delivered on DemandBased on Services Oriented Architecture

#1 in Share

450,000+ Clients

Leading The Space

1,000+ Clients

#1 in Share

5,000+ Clients

#1 in Share

13,000+ Clients

No Other Vendor Delivers The Breadth and The Depth of

Capabilities


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Informix Family Update

IDS

V10: Largest Release Since IDS 9 in 1996 Fastest Ever: 13-20% Faster than IDS 7.31 Strong V10 Acceptance

70+ Clients & Partners in 1st 60 Days of Availability Over 400 Clients & Partners today

vNext Priorities Advanced Autonomics Extended Encryption & Auditing

Cloudscape

Derby Graduates into the Mainstream

U2 Point-in-time Recovery Encryption of Data at Rest


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IDS Providing Web Services in an SOA environmentHT

TP/S

OAP

HTTP

/GET

Tables

Web DataBladeXSLT DataBlade

XML Generating UDR

WebSphere Application Server

IDS Web Service Provider

HTTP

SOAP

Web

ServiceProviders

IDS consumes Web Services data

IDS

JFoundation

IDS provides Web Services data

J2EE Applications

EGL ApplicationsWORF/DADX

JDBC

WindowsInternet

InformationServer

.NETPHP

Apache/TomcatServer

Additional SOA Tools & Products

WebSphere MQ

WebSphere Process Server

Information Integrator

Rational Application Developer for WebSphere


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—Positioning and Roadmaps—


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“The reports of my death are greatly exaggerated”“The reports of my death are greatly exaggerated”

Mark Twain quotation after hearing that his obituary had been published in the New York Journal.


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Key Industries

IDS has significant market presence within key industries including Telco, Government, Retail & Banking

IBM Is #1 in World Wide Database Market Share IBM strategy is to be the leader in all database segments

with the right products

Informix Family (IDS)

DB2 Family (DB2 UDB)

UniVerse/UniData Family (U2)

IMS

Capitalize on market strengths of Informix Dynamic Server (IDS)

#1 Leader – “Database World Wide Market Share” - Gartner

Online Transaction Processing

IDS v10.0 is IBM’s newest database for pure OLTP computing. The latest version has new features which greatly increase the performance of IDS.

Small & Medium Businesses

New Express & Workgroup editions of V.10 appeal to the market. Low DBA requirements are a strong selling point.

Embedded Solutions

IDS is optimized for industrial-strength embedded solutions due to its ability to integrate within an application.


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IBM Database Portfolio

Total Solution Value:

• Application

• DBMS

• Server

• Storage

• Services

• SW & HW Mtc

• IT Staff

Product Flexibility: Increasing Capability, Performance, Scalability, & Control

Mid-LevelEntry Any Size

DB2 & IDS Workgroup

DB2 & IDS Workgroup

DB2 & IDS Express

DB2 & IDS Express

DB2 & IDSEnterprise

DB2 & IDSEnterprise

Target: Entry level 2 ways systems, requiring base database capability

Target: the most challenging database problems, on any size system

Target: 2-4 way mid level systems, requiring advanced high availability

DB2 zOSDB2 zOS Target:

applications built for zOS

$

VALUE

Infrastructure OLTP Products

Product Flexibility: Increasing Footprint, Increasing Capability, Performance, Scalability, & Control

CloudscapeCloudscape

DB2 EveryplaceDB2 Everyplace

IDS IDS

Target: Micro databases, mobile devices

Target: industrial strength transactional, embedded applications

Target: Lite Embedded Data Driven Applications for Eclipse / Java Developers

Express RuntimeExpress Runtime

Target: Industrial Strength Transactional, Java Application + Middleware Solutions

OEM/Embedded Products

U2U2 Target: MultiValue

embedded vertical applications for SMB

Micro {

Lite {

MultiValue {


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IBM Informix Product Roadmap

2005 2006 2007 2008 2009

IDSvNext

IDSv10.0

Plan:IDSvNext+

XPSv8.50

XPSv8.51

Redbrickv6.3

Continued Platform and OS support through Fixpacks

Continued support with IDS vNext

IBM ConfidentialIBM Confidential

2010And beyond

Online v5.2

SE v7.25

C-ISAM v7.26EGM

4GL v7.32

RAD v6.x RAD v7.x

C-SDK v2.90 C-SDK vNext C-SDK vNext+

UniData v7.x

SystemBuilder v5.4

UniVerse v10.2

Redback v4.3

DataBlades

UniData vNext UniVerse vNext


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IDS Release Schedule and Roadmap – Major themes

•IDS Express•Express Runtime•Wal-Mart •CISCO•MQ series support•Oracle-to-IDS MTK (YE)

Leveraging IDS

Leveraging IDS

Strengths

Strengths

IDS V10

ISV Revitalization

ALWAYS ON!!!

2005

•IPv6 •Microsoft Whidbey

Support•PHP (Zend) Driver •WAS Portal Support (2H)

1H2006

•RFID•Common API•Security Enhancement•Online Table Re-org •Optimistic Concurrency •Autonomics•SWG Interoperability•Spatial/ Time-Series

1H2007

•XML Enablement •SOA •Encrypted Key Management•Trusted Context•1 to N HDR Chaining•Embeddability Kit•ISC/Advisors•Solutions Install

2008

Optimized OLTP


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—Informix Highlights—


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Success with Informix Dynamic Server

New Releases!! This year IBM launched IDS V.10, IDS Express and IDS Runtime will come this fall. We are investing in new offerings in response to customer demand for this powerful database which is optimized for OLTP & embedded scenarios.

Strong Revenue Growth!! IDS has seen double digit growth in 1H05 YTY. IDS customers can leverage innovation around IDS with other product offerings such as HDR, Alphablox, Mobility on Demand and Websphere MQ.

ISV Adoption!! Over 1,000 independent software vendor (ISV) applications have been produced and enabled to IDS. New OEM contracts and ISV recruitment efforts are driving renewed commitment from Partners to drive IDS revenue

IDS Is Winning!! IBM is winning major deals in the market against Oracle and Microsoft.


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Informix On The Move

Informix Use 8 of the top 10 U.S. retailers

20 out of the top 25 supermarkets in the U.S.

Technology Partners like Ericsson and Cisco

70% of all telephone switches/routers run on embedded Informix

Wide use in Public sector multiple countries

Civic administration, Judicial Applications, Military Applications, Law Enforcement

Education, National Security, Tax Administration, Customs

QA improvements since the IBM acquisition


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Information Management: The Story


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—IDS V10 Overview—


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Today you can find IBM’s Informix software in nearly everything you touch

Informix Dynamic Server

Performance. Reliability. Scalability.

Do you know how Informix technology touched YOU today?

Protected your country… Facilitated social harmony and sustainable development… Made a hotel reservation… Tracked the design of your next Porsche… Enabled emergency response systems… Helped you pay for petrol… Made it easier to pay taxes, to make a phone call, to get directions, to insure your home, to pay a bill online, to surf the web, to go to the doctor, and more…


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Enterprise EditionHandles the most demanding requirements!

Workgroup EditionSuitable for Medium Businesses or departmental applications

Express EditionAffordably priced with the flexibility to grow as your business grows!

Development

AvailableNow!

AvailableNow!

IDS v10.0: Technical Enhancements

Scalability

Security

Performance

Reliability Rolling Application Upgrades – Schema Evolution Online Index Rebuild Reduces Downtime Backup and Restore Flexibly Across Platforms

Fastest IDS Release Ever 5% Faster than 9.4. 13-20% Faster than IDS 7.31

Exploits capabilities of the Linux 2.6 Kernel

Unix, Windows,Linux, zLinux, pLinux, iLinux

Unix, Windows,Linux, zLinux, pLinux, iLinux

Install time is drastically reduced with new installer New single user mode for administration Enhanced disk management, backup and restore Improved trouble-shooting capabilities

Manageability

Informix 4GL to EGL Conversion Utility Available with Rational Developer V6

Column level encryption helps business meet regulatory compliance issues

Supports Configurable Page Sizes and related buffer pools Available for Intel, Mid-Range and Mainframe

The Largest IDS Release Since IDS

9 in 1996


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How to move to IDS v10.0

Recompilation of applications is recommended and may be required

If customers are changing operating systems (say HP-UX to Linux) or hardware (say SUN SPARC to IBM pSeries) they must use dbexport/dbimport

Customers upgrading from Standard Engine must use dbexport/dbimport

Customers who wish to migrate from XPS to IDS will also need to use dbexport/dbimport and some schema changes may be required

Current Platform Step 1 Step 2

7.24, 7.30, 7.31, 9.20, 9.21, 9.30, 9.40

10.0 N/A

9.1x 9.30 10.0

7.22, 7.23 7.31 10.0

Online 5.1x 7.31 10.0

Upgrade in Minutes!


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Competitive Total Cost of Ownership

Tools

Partitioning

Spatial

Expensive Add-Ons? No way! Everything you need to run IDS is included in one server

price. Partitioning

Replication, High Availability

Web Administration

Server Studio JE

Informix Connect

Rational Application Trial CD

DataBlade Developer’s Kit

MQ Data Blade

Spatial DataBlade


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IBM Informix® Dynamic Server Packaging

Version 9.4 Workgroup Edition

2 CPU’s

Windows, Linux and Unix

32-bit and 64-bit

Workgroup OEM Edition 4 CPU’s


32-bit and 64-bit

Enterprise Edition

Version 10 Express Edition

2 CPU’s

Linux and Unix

32-bit

Workgroup Edition 4 CPU’s


32-bit and 64-bit

HDR Add-on Option for WE

Enterprise Edition


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Announcing IDS Express

IDS Express provides a robust relational database with low administrative overhead that is: Simpler and less complex than the competition. Easily embeddable into your application, such that our

common end customer can concentrate on your solution, not database management.

Easy to install and deploy - the database installs silently within your application, is simple to configure and can be easily managed via your application.

Easy to integrate with your application providing faster time to value - comes with PartnerWorld support structure, and results in faster time to market the combined solution

Flexible and provides a choice in programming environments, IDS Express provides deep support of both Java/Eclipse and Microsoft .NET IDEs.

Scalable on demand - as business grows, so can the underlying database

Extensible - with other IBM Software Group middleware, such as, Lotus® for collaboration, Tivoli® for management and WebSphere® for dynamic e-business

Supported Platforms: Windows, Linux

Designed with the mid-market in mind, IDS Express combines a self-managing database engine that provides power, function, and reliability with simplicity in packaging, installation and deployment.

“IDS needs no army of DBAs. IBM Informix products run efficiently, without a lot of money and without a lot of interference. I can’t say that about Oracle.

—Sean Durity, IT Manager, CornerCap Investment Council ”


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Extensive Platform Support

Windows 2000, 2003 and XP on x86

HP-UX on PA-RISC and Itanium.

Tru64 on Alpha

AIX on pSeries Linux on xSeries, zSeries,

pSeries* and iSeries*

Solaris on SPARC IRIX


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IBM Informix Dynamic Server v10.0

Performance.

Reliability.

Scalability.

To sum it all up, To sum it all up, IDS 10.0 is a DBA’s IDS 10.0 is a DBA’s dream come true.dream come true.

Gary Ben-IsraelCIO

National Institute for Testing and EvaluationJerusalem, Israel


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—IBM SWG Interoperability—


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IDS Server Interoperates with Multitude of IBM Products

InformixIDS

Business Integration

WebSphere Information Integrator WebSphere Application Server

Embedded Express Enterprise Network Deployment

WebSphere Portal Server Enabled, Express, Extended

WebSphere Process Server WebSphere MQ Series WebSphere Ascential DataStage

ApplicationDevelopment

Rational Application Developer (RAD)

Rational Web Developer Rational Data Architect

InformationManagement

Informix Tools & DataBlades DB2 Alphablox DB2 Everyplace DB2 Web Query DB2 Table Editor DB2 Office Connect

Collaboration

Lotus Enterprise Integrator

Extending Values toApplications, Development, Management, Technology

Tivoli Storage Management for Databases

Tivoli Monitoring for Databases

System Management

More Integration Planned


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and Informix Dynamic Server

Rational EGL for Informix 4GL

Informix 4GL to EGL Conversion Utility Opens up Rational to Informix developers

Available with Rational Developer V6.0 products

Key features and benefits Uniform Conversion - retain the "look and feel" of 4GL program with the equivalent

EGL program

Graphical Conversion Wizard - step-by-step conversion process

Command Line Conversion - scripted or automated usage

Announcement of enhanced tooling Integrated with IBM Software Development Platform

Increased productivity of Informix application developers

Visit 4GL-EGL @ developerWorks http://www-128.ibm.com/developerworks/rational/products/egl/


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Alphablox

Customers who have these problems…… Branch or Store Profitability Analysis KPIs / Dashboards via the web Financial Planning and Analysis

And have tried these products already and are frustrated….

Excel, Analyzer, ProClarity, arcplan, or any multidimensional AdHoc query tool

Have implemented Alphablox solutions and seen dramatic improvements to business processes.

Flash Demo (Retail BPM)http://www-306.ibm.com/software/data/db2/alphablox/flashdemo/demo.swf


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DB2 Everyplace Mobilizes Your IDS Applications

Powerful bi-directional synchronization solution

Reliable and secure access to enterprise information for mobile workforce—anywhere, anytime

~250KB zero admin data store that can be easily synchronized with Informix Dynamic Server v10.0

Multi-platform synchronization server support

Simple to install, manage and deploy

Three editions to choose from depending on business requirements

mobile database and synchronization solution that easily integrates into existing IT environments

Field Service

DB2 Everyplace Database

Healthcare

Shipping & Receiving

Retail Inventory Management

Sales Force Productivity


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VSAMSequential

IMS AdabasCA-DatacomCA-IDMS

DB2 UDB IDSOracleSybase Teradata Microsoft SQL Server

ODBC

OLE DBExcelFlat filesIBM Lotus Extended Search

Web search LDAP

Custom-built

DB2 CM FamilyDomino.doc DocumentumFileNetOpen TextStellentInterwovenHummingbird

Lotus NotesMicrosoft Index Server

IBM Lotus Extended Search

SametimeQuickPlaceMicrosoft Exchange

WebSphere BI Adaptors

SAPPeopleSoftSiebel

Content& Imaging

Relationaldatabases

WebOther

CollaborationSystems

XMLWeb services

Packagedapplications

Mainframefiles

SQL

ContentSQL

Information Integration – Extending Your Reach

OmniFind DataStage


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—Call to Action—


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Ways to Connect

WatchIT video series at www.watchit.com/informix or

www.thesoftwareinstitute.org

1. IBM Informix Software: Portfolio Update and Future Directions

2. IBM Informix Software: Database Technology in Everything You Touch

3. IBM Informix Software: A Step into the Future, IDS Version 10 (4Q2005)

“Chat with the Labs” http://www-1test.ibm.com/partnerworld/pwhome.nsf/weblook/eac_index_bizinformix_09mar.html

July 13: Upgrading from IDS v7.x to v10, over 150 in attendance, 95% of the audience gave the call a rating of either Excellent or Good

Conferences and Roadshows Infobahns

TechCon in Orlando Sept. 19-22, 2005

IDUG/IIUG NA in Tampa May 7-11, 2006

International Informix Users Group at www.iiug.org Worldwide network of Informix users


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Call to Action Upgrade to IDS V10 for:

even better TCO greater industrial strength 7x24 up time increased speed better storage utilization & security enhanced integration with other SWG products

Keep up your Informix maintenance contract for best of breed support and access to the latest technology

Modernize your application tools via Websphere Studio (EGL)

Connect with IBM and other Informix Users

IIUG members should disseminate the good word around the IDS/Informix revitalization

Remember as an IBM customer you have access to the best products, solutions, services and support!


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Advice from Mark Twain

"Get your facts first, and then you can distort them as much as you please."

Informix is Alive and Well! Integral component of the SWG strategy through

integration with the SWG stack

Great for OLTP and Embedded solutions

Here to stay! Roadmaps and plans are in place

ensuring a strong future

Superior technology and value than Oracle and

Microsoft

The right choice for our customers

The right choice for our partners


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—Thank You—


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Pick up your free Thinkpad


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WW Informix Sales SupportDanilo Novelli1-305-442-3604 T/L: [email protected]

WW Informix Technical EnablementMark Scranton1-303-395-3622 T/L: [email protected]

IDS Product ManagerChristine Normile1-877-252-5399 T/L: [email protected]

Informix Classics Product ManagerAndrea Reid1-408-463-2293 T/L: [email protected]

IDS GTM StrategyMichael N. Cohn1-678-248-3669 (T/L: 268-0153)[email protected]

Informix Business LeaderBruce Weed1-914-766-1717 T/L: [email protected]

Database Technology AwarenessCarolyn Woods602-357-4398; TL [email protected]

IDS Technical Product ManagerFred Ho1-650-926-8524 [email protected]

Who can help?

IBM Software Group | Information Management

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Helpful LinksSales Links & Collateral Customer Links & CollateralIDS Version 10 Playhttp://w3-103.ibm.com/software/xl/portal/viewcontent?type=doc&srcID=DM&docID=R206867Q86791T20

Informix Product pageshttp://www-306.ibm.com/software/data/informix/

IDS License Compliancehttp://w3-103.ibm.com/software/xl/portal/!ut/p/_s.7_0_A/7_0_IP?type=doc&srcID=DM&docID=L428191R89157U94

IDS Developer and User Forumhttp://www-128.ibm.com/developerworks/forums/dw_forum.jsp?forum=548&cat=19

Informix on Xtreme Leveragehttp://w3-103.ibm.com/software/xl/portal/!ut/p/_s.7_0_A/7_0_LT?nb=ca&ni=dm&ca=informix&e=informix

IDS v10 on ibm.comhttp://www-306.ibm.com/software/data/informix/ids10/

Informix InfoBahn 2005 Flash media file for IDS V10 – sales & technical information [Posted on Marcom Central}http://software.leopardem.com/app/assets/AssetSummary.do?crudMode=get&dataManager=ASSET_MGR&id=273027

IDS Express Data Sheetftp://ftp.software.ibm.com/software/data/informix/pubs/datasheets/IDS-V10-0-datasheet.pdf

IDS v7 to v10 Telesales kithttp://w3-03.ibm.com/software/sales/salesite.nsf/salestools/TeleSales+Kits$IDS_Upgrade_V10

IIUG – Informix Users Group (have your customers subscribe to the monthly newsletter)http://www.iiug.org

IDS Enterprise Mobility Flash Demohttp://www-306.ibm.com/software/data/informix/ids/mobility/

WatchIT Informix video programshttp://www.thesoftwareinstitute.org/newCAP.cfm– Click on DB2 Information Management on right navigation panel

IDS Express Telesales kithttp://w3-03.ibm.com/software/sales/salesite.nsf/salestools/TeleSales+Kits$IDS_Express_V10

IDS Trial codehttp://www-306.ibm.com/software/data/informix/downloads.html

IBM Software Group | Information Management

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Enterprise Service Bus: Transform, Route, Notify, Augment, Side Effect

“Portal” Service

WorkflowBusiness Act.

B2B Interactions

EIS Adapter

“Script”POJOSSB

DistinguishedServices

DistinguishedServices

Information MgmtIDS

Information MgmtIDS

IDS in an SOA End-to-End Model


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Superior Development

IDS v10.0: Benefiting your Business

Superior Scalability

Superior Security

Superior Performance

Superior Reliability

Get more performance with less hardware! Keep pace with ever-increasing requirements

Keeps you operating even when disaster strikes! Eliminates unscheduled outages! Reduces scheduled maintenance!

Provides the lowest Total Cost of Ownership Lets you manage your business instead of your database Lets DBAs focus on strategic business priorities

Superior Manageability

Develop using the tools of your choice: Supports .Net and Microsoft Integrated Development Environment Supports latest Java levels Supports Rapid Application Development Supports your Business Logic NATIVELY for exceptional performance

Addresses emerging requirements for privacy and regulatory compliance Sarbanes-Oxley, Basel II, HIPAA and other regulations

Protects your data without requiring application changes

Efficiently handles departmental applications or enterprise applications Grows as your business needs grow!


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—Key Focus Areas—


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Informix 2006 Key Focus Areas – take outSoftware Group Compatibility

Websphere Portal Server 6.x in planning Content Management IDS as a repository for DataStage Etc.

IDS Development RFID Spatial Autonomics Security & Regulatory Compliance Customer/BP Requirements

ISV Revitalization Targeted list of ISVs VAR/VAD focus

Continued and increased market awareness Additional BP and customer events Increased BP co-marketing More focus on BP and customer success stories


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Rational Web Developer

Rational Application Developer

Rational Software Architect Fully integrated with IDS v10.0

Provides pure Java development environment

Enterprise Generation Language Based on Informix 4GL constructs 4GL to EGL conversion tool

Proven Business Logic in 4GL Apps

Leverage 4GL Skills

Based on ECLIPSERapid Application Development

Making Java development faster

Quick Edit Quick Edit View for View for scriptingscripting

Visual layout Visual layout and designand design

Drag and drop Drag and drop JSF JSF

componentscomponents

Point-and-click Point-and-click data data

connectivityconnectivity

and Informix Dynamic Server

keynote by paul rivot, ibm data management

Documents

web services data ids

market share data services

performance of ids

data content information

agenda information

embedded solutions ids

informix family update

services oriented architecture