keynote presentation for conference: vounteering in a digital age

10/19/2012

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Copyright © WISE KIDS 2012. All rights Reserved.

21st Century Digital 21st Century Digital 21st Century Digital 21st Century Digital Citizen Citizen Citizen Citizen ----––––

Opportunities and Opportunities and Opportunities and Opportunities and ChallengesChallengesChallengesChallenges

Sangeet Bhullar

Executive Director, WISE KIDS

Internet and digital

technologies are

transforming the

way we access

information, learn,

interact, network,

socialise –

Picture from

http://www.flickr.com/photos/dellphotos/6151880114

Creative Commons License

http://creativecommons.org/licenses/by/2.0/deed.en

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Sheer diversity of tools, services and

connections possible

Changes how we connect to

other human beings,

network and collaborate

online, undertake business

and education, learn,

socialise, develop

community etc…

Pictures from:

http://www.flickr.com/photos/ivyf

ield/4486938721 (above) and

http://www.flickr.com/photos/rich

ardwinchell/5717772441


http://creativecommons.org/lice

nses/by/2.0/deed.en

The 21st

century digital

citizen

You, your client,

your staff, your

volunteers…

Everybody!Picture from

http://www.flickr.com/photos/chrispiascik/7793299246/


http://creativecommons.org/licenses/by-nd/2.0/deed.en

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The Knight Commission recognised that successful participation in the digital age entails two kinds of skills sets – digital literacy and media literacy:

“Digital literacy means learning how to work the information and communication technologies in a networked environment, as well as understanding the social, cultural and ethical issues that go along with the use of these technologies. Media literacy is the ability to access, analyse, evaluate, create, reflect upon, and act with the information products that media disseminate.”

Taken from a Nesta Futurelab Publication: Big Data - The power and possibilities of Big Data http://www.nesta.org.uk/library/documents/Hot_Topics_Big_Data_v5.pdf

The social

media

revolution!

http://www.youtube.com/

watch?v=x0EnhXn5boM&f

eature=relmfu [long

version]

http://www.youtube.com/

watch?v=3SuNx0UrnEo&fe

ature=channel&list=UL

[short version]Picture from




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Why use digital

technologies?

Why engage

online?

•Access to all sorts of

networks

•A global store front

•Cost efficiencies - flexible

•Relevance – it’s where the

audience is

Picture from




Social Media are only one part of the digital technology

landscape

• Google+ Hangouts

http://www.youtube.com/watch?fea

ture=player_embedded&v=3pmSWh

2BQco

• Cloud based tools eg Google Docs,

Dropbox

• Enterprise Tools eg Yammer

• VOIP Tools like Skype

• Publishing Tools

• Online Classroom Tools

• Social Media Tools like Facebook ,

Twitter, LinkedIn, YouTube and other

broadcast and mobile app tools - for

connecting to audiences, advocacy,

petitions, fund-raising etc

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What else do we know?

Picture from

http://www.flickr.com/photos/olpc/2606362543



Social network statistics

•600 million people use social networks daily

•347 million or 73% of European Internet users use

social networks

•Western Europe lags behind North, Eastern and

Southern Europe in social network penetration (!!)

Brands in social networks

•50% of social network users are connected to brands

•58% of users of social networks have never had the

opportunity to connect with a brand — but would like to

•People become a fan on Facebook because they

actually like the product, not because of advertising

•Getting information about products and brands is

driving membership of social networks

•People want more say in Brand product development

•60% of Brand employees would like to get help from

their employer to share relevant content but don’t get it

•Only 13% of employee receive any social media

training

Taken from

‘Social media round

the world 2011:

statistics (from Insites

consulting) in social

media usage’ -

http://www.steveseage

r.com/social-media-

round-world-insites-

consulting-latest-

statistics-2011/

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Page 14 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

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Page 20 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

How has this affected

the non-profit sector?

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Taken from Passion, persistence, and partnership:

the secrets of earning more online - http://www.missionfish.org.uk/downloads/pdf/Research_summaryReport.pdf

Taken from Passion, Persistence, and Partnership:

the secrets of earning more online - http://www.missionfish.org.uk/downloads/pdf/Research_summaryReport.pdf

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Need to learn

to leverage

the power of

Networks

Taken from

www.theconversationprism.com

What makes a viral video?

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http://www.youtube.com/watch?v=UcmoRy444MY

http://www.youtube.com/watch?v=9bZkp7q19f0

Understanding popular cultureA your audience?

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Some challenges

• Many digital and Internet services and

applications can blur boundaries

between public and private information;

data/ identities can be misused;

accidental/misguided posts

• Organisations fear loss of control of

brand and marketing ; organisations also

fear not getting it right; organisations

may also have limited resources

• Users may not have necessary digital

literacy skills to maximise positive

Internet use/ understand or consider

legal, social/emotional consequences;

Do’s and Don’ts of Social MediaTop 15 Most Shocking Social Media Disasters of 2011

http://mashable.com/2011/12/31/social-media-disasters-2011

Picture from

http://www.flickr.com/photos/mtarvainen/5001489169/

Creative Commons License http://creativecommons.org/licenses/by-nd/2.0

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Legal to use licensed media

Racial and Religious Hatred Act 2006

Criminal Justice Act 2003

Sexual Offences Act 2003

Communications Act 2003 (section 127)

Data Protection Act 1998

The Computer Misuse Act 1990 (sections 1 - 3)

Malicious Communications Act 1988 (section 1)

Copyright, Design and Patents Act 1988

Public Order Act 1986 (sections 17 — 29)

Obscene Publications Act 1959 and 1964

Protection from Harassment Act 1997

Regulation of Investigatory Powers Act 2000

Criminal Justice and Immigration Act 2008

Education and Inspections Act 2006

Taken from the Kent e-Safety Policy Template:http://www.kenttrustweb.org.uk/UserFiles/CW/File/Childrens_Services/Childrens_

Safeguards_Service/esafety/e-Safety_policy_template_2012.pdf

UK Legal Framework

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Key pointers when

embracing social

media and digital

competency…

Taken from:

http://topnonprofits.com/posting-guide

Key Pointers• It’s not about the technology – understand the needs of your

org, staff, clients and volunteers and establish what you want

to achieve

• Essentially about creating human connection – a memorable

(+) impression – raise awareness and further engagement

• Understand the digital landscape and map the competencies

and resources needed, appropriate tools, then plan and

consider ‘digital’ in all your organisation’s activities

• Listen before you sell/ promote…(e.g. 90/10 Twitter rule)

• Learn – invest in training - AND

• Consult as well (Focus groups…)

• Promote digital inclusion

• Share your expertise using social media and other channels

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Picture from

http://www.flickr.com/photos/dellphotos/5501057589/in/set-

72157626068267213



Key Pointers

• Top down/ bottom up? Work with staff to actively shape solutions

• Create a shared understanding of purpose and the environment

• Explore the dynamics/ potentials and challenges of different ‘spaces’ – e.g. Facebook vs.

Twitter

• Work with staff and volunteers to create social media plan and guidelines with example

scenarios;

• Manage expectations

• Be pre-emptive

• Implement��Measure ��Assess �� Refine�� Review

• Ensure transparency to showcase values, integrity and build brand reputation

• Create a culture of learning

The POST acronym - see http://forrester.typepad.com/groundswell/2007/12/the-post-method.html

• P is People. Don't start a social strategy until you know the capabilities of your

audience. If you're targeting college students, use social networks. If you're

reaching out business travellers, consider ratings and reviews. Forrester has

great data to help with this, but you can make some estimates on your own. Just

don't start without thinking about it.

• O is objectives. Pick one. Are you starting an application to listen to your

customers, or to talk with them? To support them, or to energize your best

customers to evangelize others? Or are you trying to collaborate with them?

Decide on your objective before you decide on a technology. Then figure out how

you will measure it.

• S is Strategy. Strategy here means figuring out what will be different after you're

done. Do you want a closer, two-way relationship with your best customers? Do

you want to get people talking about your products? Do you want a permanent

focus group for testing product ideas and generating new ones? Imagine you

succeed. How will things be different afterwards? Imagine the endpoint and you'll

know where to begin.

• T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know

your people, objectives, and strategy, then you can decide with confidence.

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Useful Tools & Resources

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Useful Links

WISE KIDS micro-site for the Volunteering in a Digital Age

conference:

https://sites.google.com/site/volunteeringinadigitalage

Creating a Vision

Mapping how to achieve this

Staff Training - Staff/ Need Skills and Knowledge/

Guidance /Support Implement

Measure

Refine

A strategy to succeed

Picture from

http://www.flickr.com/

photos/rodrigogalind

ez/4637637337

Creative Commons

License

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ns.org/licenses/by/2.

0/deed.en

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Thank You

[email protected]

About WISE KIDS

• WISE KIDS believes that the Internet is a vital tool in the Information Age, and works to Promote Awareness of New Media, Digital and Internet Technologies, Internet Literacy, Proficiency and Safety

• WISE KIDS provides:

– Customised Training Programmes (online and face-to-face)

– Consultancy

– Research and Resource Development

– Awareness Raising Events

Copyright © WISE KIDS 2012.