kimberly-clark: challenging the customer engagement status-quo with an ipad, grant davies and kim...
TRANSCRIPT
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D i g i t a l E x p e r i e n c e P i o n e e r s
W W W . B L U E T U B E I N C . C O M
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Evolve 2013
Challenging the Customer Engagement Status Quo
D i g i t a l E x p e r i e n c e P i o n e e r s
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INTRODUCTIONS
Grant Davies – Bluetube
Kim MacDougall – Kimberly Clark
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Who is About Bluetube
• Established in 1999, Music for Cartoon Network
• Award Winning Tablet, Mobile, Consulting & Web Digital Agency.
• Referral Based • Passion is the center of our business
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Awards
• 2012 WebAward Best Biotech Website Kimberly Clark - Product Selector
• 2012 WebAward Outstanding Non Profit Website HIGH Museum - MOMA Microsite
• 2012 Mobile WebAward Best Non Profit App Wynsum Arts - i.AM Search
• 2011 WebAward Best Arts Website HIGH Museum
• 2011 WebAward Outstanding Non Profit Website Dad's Garage Theatre Company
• 2010 Addy Best Of Show Cheerwine - Microsite
• 2010 Addy Gold Cheerwine - Microsite
• 2007 IMA Best Music Website Atlanta Symphony Orchestra
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Who we work with Clients
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Kim MacDougall Senior Capability
Development Manager
Introduction
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Who is About Kimberly Clark
• Founded in 1870 • Global Company • Consumer and Professional Products • 20 Billion in Net Sales 2012 • 137 on Fortune 500 list • Leader in Sustainability & Innovation
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Safety and Scientific Products
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Industries Our Customers
• Automotive • Aerospace / Aviation • Metal Manufacturing • Petroleum / Energy • Pharmaceutical • Semi Conductor
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Before Manual Process
• Sales reps meet client • Tour the client site • Observe the products used • Follow up with proposal • Web based “product selector”
for guidance.
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Issues Manual Process
• Poor account penetration • Not selling entire product line • Not adding value to customer relationship • Unsophisticated presentation • No Uniformity of approach • Duplicate Labor
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HAZARD ASSESSMENT APP
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The PLAN
There HAS to be a better way
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Business The Brief
• Rich, Creative Presentation • Elevate Customer Engagement • Automate The Process • Empower the sales Reps • Immediate Proposal • Integration with Business Systems
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Technical The Brief
• Content from Sitecore • Integrate with SalesForce.com CRM • Use Offline & Google Analytics • Sync when “on wifi” • Provide “simple” administration • Future non iOS versions
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Technical Continued The Brief
• Distribute via Apps @ Work • Secured via SFdC • Updated Via Sitecore & SFdC • Business / Marketers Update via
Sitecore • New Products & Media Quarterly
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THE PROCESS
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Sales Process What does it ?
• Visit the customers site • Perform a “hazard walk” • Capture Customer needs • Guided Product Selection • Produce a “proposal” PDF • SFDC for closing opportunities
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Proposal Generation
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DEMO
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Chemicals!
DOMAIN KNOWLEDGE
I know what Garment, Or Glove will protect you from Ammonia… I may never be the same..
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Sales Reps love it The Result
• Fast and easy to use • Reduces their workload • Speak Confidently and consistently • Provide a “polished” Proposal • Increase Closure Rate • Increase customer satisfaction
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Existing Tools www.kcproductSelector.com
• C# based Sitecore Server application • Flex based UI • Like “buying a TV” • Escape the dry / survey style
product selection • Solid Server platform to build off. • Award winning didn’t hurt J
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INVOLVE THE USER PROCESS
• mockflow & FLUID UI • HUNDREDS of hours on UX • 10 ALPHA RELEASES • 5 BETA RELEASES to SELECT GROUP • 3 PRODUCTION RELEASES
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iPad App Platforms Under The Hood
• Xamarin.IOS • Sitecore Content Management System • Sales Force CRM • TestFlight for Beta Testers
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Why Xamarin ? Under The Hood
• Bluetube is a Xamarin Premiere Consulting Partner
• Trust the platform • Continuous Innovation • Stability / C# language support • Clear Leadership
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Why Sitecore Frameworks
• Manage • Questions & Answers • Video & PDF
• Bluetube mobile packager creates ‘zip’
• Bluetube Unpackager creates local SQL DB
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QUESTIONS Sitecore Data
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HAZARDS Sitecore Data
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PRODUCTS Sitecore Data
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SFdC SalesForce.com ( SFdC)
• Pull Clients, Contacts, Opportunities • Pull custom objects – Area • Push new items and proposals
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SFdC App Flow
• Kimberly Clark Authentication provider
• Bluetube binding to NATIVE LIBRARY for the REST VERSION
• Authentication framework • Synchronization
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Frameworks Under The Hood
• Service Stack Framework • REST SHARP • SQLite-net • Salesforce Mobile SDK • LibZipArchive • Tiny IOC & Tiny Messenger
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Service Stack Frameworks
• Speed • Simplicity • Model Driven • Supports all protocols • Same classes on App and Server* • No Code Gen
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Service Stack Continued Frameworks
• Strongly Typed DTO’s • Fast JSON Deserialization • Caching Providers built in • Serializes C# Exceptions • Examples : http://bit.ly/YxYc1b
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SQLite-net Frameworks
• Lightweight ORM for native SQL. • Works with “your” model • Simple Crud operations • http://bit.ly/16aThFz
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Code Example SQLite.net
Gets all the areas on a opportunity : !public List<Area> GetOpportunityAreas (Opportunity opportunity)!{!var list = Connection.Table<Area> (!
! ! !a => a.OpportunityId == opportunity.Id).ToList(); ! !!!
return list;!}!!
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Adding an item SQLite.net
public class Area : SalesforceObject!{!
![Indexed]!!public string OpportunityId { get; set; }!
}!!Connection.Insert(area);!!!!
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Other Frameworks Frameworks
• LibzipArchive • Native Zipping/Unzipping – Bluetube
created monotouch binding. • TinyIOC
• Injection/IOC container • TinyMessenger
• Event Aggregator
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LIBZIP ARCHIVE
string zipCurrentPdf ()!{!var tempPDFFile = Path.Combine (AppPaths.GetOutputDocsPath (), AppPaths.TempPDFName);!var tempZipFile = Path.Combine (AppPaths.GetOutputDocsPath (), AppPaths.TempZipName);! !
NSError error;!pdfData.Save (tempPDFFile, NSDataWritingOptions.FileProtectionNone, out error);! !var zipFile = new LibZipArchive.ZipArchive ();!zipFile.CreateZipFile2 (tempZipFile);!zipFile.AddFile (tempPDFFile, pdfName);!
zipFile.CloseZipFile2 ();!return tempZipFile;!}!
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TINY IOC
Bootstrap : var container = TinyIoCContainer.Current;!container.AutoRegister(new Assembly[]!
!{ !! !Assembly.GetExecutingAssembly() !!});!
!IN a class : Class SomeClass {![Inject]!public SalesforceProxy SalesforceProxy { get; set; }!}!
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TIPS TINY IOC
• Using BuildUp (this) IN CONSTRUCTOR
• NEEDED WHEN STORY BOARDING
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TINY MESSENGER
Subscribe :!TinyMessengerHub.Subscribe<NavigationMessage>(HandleNavigation);!!
void HandleNavigation (NavigationMessage msg)!{!
!NavMessageReceived(msg);!}!!Publish : protected override void ItemSelected (object sender, TypedRowEventArgs<MasterItem> e){!
!messageHub.publish(!! ! !New NavigationMessage(this, NavigationType.Selection, e.Item));}!
!!!
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PDF Generation Output Document /Proposal
• Bluetube Library • Native Core Graphics and Core
Text • May release this as a module
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What went well THE GOOD
• Overall Platform Stability • Native look/feel and performance • Event system • Frameworks saved thousands of
dollars • Reuse of code from ProductSelector
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What was challenging THE OK
• Beta App updates • Customizing UI • iOS MVC/Development platform • Retaining device Data • Re-signing app for KC app store • Testflight API – BLUETUBE BINDING • MEMORY USE DURING SYNC
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What was challenging THE OK
• MDM’s like mobile iron • Apperian looks very promising
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Whats next BEGINNING OF THE PLATFORM
• Feature requests from Sales Reps • MULTI LINGUAL
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More Info Links
• Slides Available SOON at : • http://bit.ly/14wlTfu
• More Info : • ww.bluetubeinc.com