kmb brand book

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CONTENT02 KMB Business Structure

04 KMB Brand Personality

06 KMB Green Commitment

08 KMB Blue

10 KMB Lifestyle

20 KMB Estates

22 The Vision

24 KMB | La Palazzo

32 Development Philosophy

34 KMB Team

44 KMB Development Partners

KMB BUSINESSSTRUCTURE

02

Land Acquisition & Jvs

Real Estate Development Partnerships

Water Infrastructure

Shopping Centres

Mixed Use Development

Asset Management

Brands

Retail

Wholesale

KMB BRANDPERSONALITY

04

CONTRIBUTOROur environments contribute to the well being, lifestyle and individual enhancement of all our stakeholders.

INNOVATIVE

UNIVERSAL

VALUED

ICONIC

We seek, identify and engineer innovative, efficient solutions to Indian real estate challenges.

We are transparent, inclusive and open. We are modelled on the best world practices, ideals and ethics.

We are valued for delivering ever better, evolving solutions for our customers, our partners and our people.

An iconic design signature underpins our business to establish a benchmark for boutique mixed-use development.

THE GREENCOMMITMENT

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ECOLOGICAL DESIGNAll the infrastructure will ensure product & service are highly efficient, with least impact on overall power consumption plus a continuous focus on reusable resources and components.

GREEN BUILDINGSEvery area within KMB developments is designed to minimize energy consumption, recycle consumables, water and other materials for internal utilization and respect the local environment.

RESPONSIBLE MANAGEMENTThe KMB team is trained to manage to the best sustainability practices and implement new initiatives that improve KMB’s environment record.

SUSTAINABILITYA promise that every customer in the development whether business or consumer will be made aware of the environmental commitment system, made conscious of the Green Effect condition and are provided news updates and carbon footprint reports wherever possible.

THE NEWGREEN

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KMB BLUE1 Water & Energy Conservation.

2 Local Community integration, learning & education.

3 Focus on local natural resources.

4 Minimizing ecological impact & carbon footprint.

KMB LIFESTYLE

Retail – Own & International Brands

Wholesale - Pan India12

THE VISION

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VISIONTo be a leader in boutique Indianmixed-use real estate developmentwith superior solutions that optimizevalue, quality, reliability andeco-conscious solutions.

BRAND PROMISETo create inspiring projects thatdeliver an uplifting experienceat rational pricing.

KMB ESTATES

Shopping Centres

Mixed Use Developments

Asset Management24

LA PALAZZOA KMB PROPERTY

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KMB is developing a new premium, boutique mixed-use real estate model in the heart of Bangalore on 3.5 acres of land already acquired.

Development will include premium residential towers, deluxe furnishing residential accommodation for discerning CXO’s, a “bridge to luxury” shopping, leisure and entertainment centre that will anchor the project, enhance value and optimise future yields.

The boutique retail environment will innovate use of space and provide an enriching, comfortable shopping, dining and entertainment experience. Within the retail centre a new store experience will be launched, focused on fashion, accessories and lifestyle in the ‘superior brand’ position targeting upper level, value conscious, aspirational, Indian consumers.

The first project in Bangalore will establish the KMB brand and lead to future projects in select micro-markets within major cities pan India.

Location: Outer Koramangala, Bengaluru, India

WIPRO

MARATHAHALLI

KORAMANGALA

LA PALAZZO

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THE KMBDEVELOPMENT

PHILOSOPHY

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KMB Developers is dedicated to developing investment grade real estate and infrastructure projects in India and managing these through the asset cycle. Our vision is to create solutions appropriate to social and environmental contexts, with a fundamental focus on Reliability and Punctuality through transparent and robust processes to provide an exceptional customer experience.

KMB Developers is a property & infrastructure development service company with a focus on complex, investment grade project in South India. KMB Developers brings a structured approach to developing and delivering real estate projects from land indentification and inception design, construction, financing, marketing, final occupation and ongoing asset management. Formed by senior industry professionals, KMB Developers business leaders have delivered significant real estate developments & infrastructure over the past two decades. Today KMB Developers is managing the development of a number of promising projects in the region across a variety of sectors.

The KMB Developers team includes experts from every stage of the real estate & infrastructure cycle, people with proven track records drawn from best in class international and domestic organizations. This provides KMB Developers with the capacity to deliver complex real estate & infrastructure projects which challenge existing norms and create long term asset value for its clients.

THE KMBTEAM

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RAMESH BULCHANDANICHAIRMAN, KMB GROUP

Ramesh Bulchandani is an engineer from RV college,

Bangalore, specializing in Mechanical Engineering &

holds an MBA Finance from SP Jain Institute of

Management and Research, Mumbai. His grandfather,

Dr. Kishinchand M Bulchandani, along with his sons

pioneered real estate development in Mumbai in the

1950’s from Khar to Marine Drive. He also founded the

National Hospital (Now Hinduja National Hospital) &

National Sarvodaya School, both in Mumbai. KMB is

named after Dr. Kishinchand M Bulchandani.

Ramesh started his career in real estate with a residential apartment project in Thane &

diversified into fashion accessories by founding the well known brand Bulchee, now sold

in India and the Middle East through well-known departmental stores & premium retail

outlets. It is this intimate relationship with retail and real-estate communities that

Ramesh brings to the table. His heritage and experience makes mixed-use real estate

development a personal mission with a passion to design products for discerning

customers, delivered punctually to the highest world class quality standards.

KUMAR KOTIANGROUP MANAGER - FINANCE

Kumar Kotian, a post graduate in financial management from Mumbai University, has 23 years of extensive experience across the gamut of Marketing and Project Finance. Kumar looks after the Strategic Financial Planning, Working Capital Management, Cost Control, Budgeting and Project Financing activities.

A target and achievement oriented professional with an ability to take up challenges and perform in changing work environs. Manifesting strong leadership and team building skills, while motivating and monitoring the finance and accounts teams reporting from various units and locations, Kumar has been with Atlas Brands since 1995.

SHOBNAHR & LEGAL

Shobna has been with KMB Group since July 2005. Shobna has around eleven years of legal experience in the real estate industry, handling various facets of law with specific experience in handling cases under civil and criminal administration. She is responsible for the legal aspects of the commercial and residential projects, properties under lease and also provides legal support in

Corporate Services.

Prior to this, she was working with Citihome (a Citibank Associate), Housing loan division as Assistant Manager – Operations, where her responsibilities included end-to-end legal charge of various residential projects, due diligence of properties for loan disbursement and assisting legal risk assessment of transactions.

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NITYN BULCHANDANIBUSINESS DEVELOPMENT AND BRAND MANAGEMENT

A graduate of St Stephen’s, Delhi in Computer Science and Mathematics, Nityn R Bulchandani brings a fresh perspective to KMB. His experience with Elucido Media Networks , a silicon valley start up, has equipped him well to deal with modern tools of marketing.

His Personal passion in leading Karnataka in the Junior Basketball Nationals brings a team player and future leader to the frontiers of our business development. Nityn leads business development at KMB, and is also responsible for Retail Business Development for Bulchee , Ufficio and Valkyrie.

MADHULIKHA UMAPATHYMANAGER – VISUAL COMMUNICATION

Madhulikha comes from a family of artists and is a graphic designer with 7 years of design experience working in multiple areas of design – Branding, Packaging Design, Collateral Design and Concept Development. Holding a bachelor’s degree in fine arts from Chitrakala Parishath, Bangalore, she has a wide range of experience working with diverse sectors in retail, FMCG, Apparel,

Food & Beverage, Real estate and Hospitality.

She started her entrepreneurial journey working as an idea & design partner with Socho Design & Consulting. In 2012, she organized & co-hosted the Global Sustainability Jam 2012, Bangalore chapter. She is passionate about photography, arts, sustainability & travelling. Her wide-spread travels enable her designs to be dynamic and versatile.

VIJAY S CVICE PRESIDENT – PROJECTS

Vijay S C, an engineering graduate with 35 years of professional experience in actively handling techno commercial and managerial activities including business development, marketing, project implementation, execution and commissioning on an all-India basis. He is instrumental in the sourcing of Indian and global partnerships, funding agencies, consultancies and

contractors, management information system, project finance, manpower and machinery sourcing and deployment, finance management, supply management, general management and government relations.

He has been responsible for the growth of the company from a Rs. 200 million to a Rs. 1500 million annual turnover in a decade with landmark projects in the power and water sectors. He completed the execution of projects worth Rs. 600 million annually in his previous assignment and is well-respected in the water management circles in the public sector.

ETHIRAJDGM - PROJECTS

An MBA and an electrical engineer, Ethiraj has a fair exposure in hospitality services, project services and design and management of facilities. His exposure, through Jones Lang LaSalle, with premier IT clients have contributed to enhance the awareness on safety and environmental consciousness while delivering cost effective solutions.

Ethiraj has executed several projects leading the MEP scope to international standards and brings his experience in procurement, design co-ordination and facility management to KMB.

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TRUSTEDDEVELOPMENT

PARTNERS

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PROJECT PRE-APPROVED FOR LOANS BYPROJECT PRE-APPROVED FOR LOANS BY

HDFC HOME LOANSHDFC HOME LOANS ICICI BANKICICI BANK

PROJECT MANAGERSCBRE INDIA

PROJECT MANAGERSCBRE INDIA

ARCHITECTS + MEPRSP DESIGN CONSULTANTS

(BANGALORE) PVT. LTD.

ARCHITECTS + MEPRSP DESIGN CONSULTANTS

(BANGALORE) PVT. LTD.

STRUCTURAL CONSULTANTSMAHIMTURA CONSULTANTSSTRUCTURAL CONSULTANTSMAHIMTURA CONSULTANTS

LANDSCAPE ARCHITECTSSITE CONCEPTSINTERNATIONAL

LANDSCAPE ARCHITECTSSITE CONCEPTSINTERNATIONAL

PROJECT FINANCED BYHDFC LTD.

PROJECT FINANCED BYHDFC LTD.

DISCLAIMER OF WARRANTIES & LIMITATION OF LIABILITY

The contents of this document are based on the information generally available to the public from sources believed to be reliable. The information published in this document mat be incomplete or include inaccuracies or typographical errors. ‘KMB Group’ does not represent or warrant that there will be no failures, errors, or omissions.

Privacy Statement: ‘KMB Group’ warrants that all possible precautions are taken to ensure any personal information that may be supplied to the company is kept confidential. ‘KMB Group’ makes no representations about the suitability of the information, and services contained in this document for any purpose. All such information and services are provided ‘as is’ without warranty of any kind. The information herein, together with all estimates and forecasts, can change without notice. ‘KMB Group’ hereby disclaims all warranties and conditions with regard to the information and services refereed to herein.

SPECIAL NOTE ON DESIGN & IMAGES

The information and visuals contained herein are an artistic impressions and are meant to be indicative, and are subjected to change as may be required by the authorities, architects and cannot form an offer or contract. While every reasonable care has been taken in providing the information, the promoter or their agents cannot be held responsible for any inaccuracies. The promoters reserve their rights to make alterations, additions and amendments as may be necessitated from time to time. Specifications and materials mentioned here are subjected to availability.

IN NO EVENT SHALL ‘KMB GROUP’ BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES

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