knowledge is power: skills and specialisms for today's marketers
DESCRIPTION
In order to succeed in 2012, B2B marketers face a significant challenge in terms of their skills and knowledge base. Not only must they be able to manage multiple message streams simultaneously and seamlessly, but they must also be able to understand, absorb and (where necessary) integrate a bewildering and constantly changing kalidescope of communication channels data sources. Steve Kemish, one of B2B Marketing’s own training facilitators, examines the key skills and specialisms that practitioners will require in their armoury to meet the obstacles ahead, and will provide practical guidance on how to broaden your expertise, or move outside your comfort zone, where necessary. This session will cover: How to evaluate your skillset and diagnose deficiencies Finding the right resources – plugging gaps in expertise Learning on the job – an iterative approach to professional development Ongoing evolution – planning for the future and making yourself marketableTRANSCRIPT
Knowledge is power skills and specialisms for todayrsquos marketers
Steve Kemish Director Cyance Chair of IDM Digital Council
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
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110
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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700
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800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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110
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Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
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900
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110
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
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40
50
60
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80
120
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M
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PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
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PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
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M
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500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
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AM
400
AM
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800
AM
900
AM
100
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PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
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20
25
30
35
40
120
0 A
M
100
AM
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600
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700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
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PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
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April 1997
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b2bmbiz ndash June 19th 2004 - first entry
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April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
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This one
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
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100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
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This one
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This one
copy Cyance Limited 2011
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
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Comments skemmo
This one
copy Cyance Limited 2011
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
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0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
120
0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
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AM
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AM
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AM
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600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
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25
30
35
40
120
0 A
M
100
AM
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AM
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AM
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0 A
M
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M
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PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
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PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
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b2bmbiz ndash June 19th 2004 - first entry
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April 1997
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Best viral b2b video of all time
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
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PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
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Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
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April 1997
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Comments skemmo
Best viral b2b video of all time
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
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AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
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PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
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AM
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AM
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AM
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AM
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AM
800
AM
900
AM
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0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
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Usage by time of day
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Category use by time of day
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120
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Source UKOM APS Feb 10
COMMUNITIES
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INSTANT MESSAGING
MUSIC
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Usage by time of day
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bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
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bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
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bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
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50
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120
0 A
M
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AM
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0 PM
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
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bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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AM
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AM
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AM
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AM
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0 PM
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COMMUNITIES
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INSTANT MESSAGING
MUSIC
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PM
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PM
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bull Donrsquot trust the experts they have an agenda
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bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
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bull Be passionate and be infectious
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bull Be passionate and be infectious
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bull Encourage a culture of learning and questioning
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bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
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