knysna & partners wrestling with the social web
TRANSCRIPT
Knysna & PartnersWrestling with the social web
Choo
se you
r weapo
ns!
Internet users 1995 <1% -‐ of the Earth’s population! 2014 >39% Mobile phone users 1995 1% -‐ of the Earth’s population! 2014 73% Internet Trends 2015 Mary Meeker (Kleiner Perkins Caufield & Byers) slideshare.net/kleinerperkins
Facebook Twitter YouTube Instagram LinkedIn SlideShare Pinterest TripAdvisor Messaging (Whatsapp etc.) Google+
Who
? W
hat? Size
? 1.44 billion active users per month 798 million of them via mobiles digitalinformationworld.com
A "social networking site that connects people with friends and others who work, study and live around them. People use Facebook to keep in touch with friends, post photos, share links and exchange other information. Facebook users can see only the profiles of confirmed friends and the people in their networks." webopedia.com
Everyone! I mean like everyone.
Who
? W
hat? Size
?
About 500 million tweets per day digitalinformationworld.com
“A free social messaging tool that lets people stay connected through ... updates up to 140 characters in length.” webopedia.com
302 million active users per month 80 % tweet on their mobiles digitalinformationworld.com
Who
? W
hat? Size
?
YouTube
1 billion users (almost a third of everyone on the net) More than 50% of views come from mobile devices 100 hours of video uploaded every minute. Second Largest Search Engine (> 3 billion searches a month). Bigger than Bing, Yahoo!, Ask & AOL combined mushroomnetworks.com & youtube.com
“A popular free video-‐sharing web site that lets registered users upload and share video clips... To view the videos you are not required to register.” webopedia.com
Everyone! I mean like even more everyone than everyone.
Who
? W
hat? Size
?
300 million active users every month Hosts over 20 billion images >70 million photos and videos added each day digitalinformationworld.com
A “photo sharing social web service that lets you share your life with friends through a series of pictures captured with a mobile device.” webopedia.com
Most popular in Middle East &Africa (34% of users) Latin America (33%), North America (25%). digitalinformationworld.com
Who
? W
hat? Size
?
Over 332 million registered members digitalinformationworld.com
A “professional, business-‐oriented social networking site. Here, users can create a profile that is akin to a resume.” webopedia.com
Businesspeople Most users -‐ 107 million -‐ are based in the USA 13 % of users say they visit LinkedIn daily digitalinformationworld.com
Who
? W
hat? Size
?
SlideShare
70 million users > 18 million uploads in 40 content categories One of the world’s top 100 most-‐visited sites slideshare.net
For sharing presentations, text documents, spreadsheets, etc. A LinkedIn property
Professionals looking to learn quickly about any topic from experts. slideshare.net
Who
? W
hat? Size
?
70 million users digitalinformationworld.com
“Lets people share images and videos from their own personal media collections or from websites they visit.” webopedia.com
56% females 44% males Mostly accessed in North America (33% of internet users), Middle East and Africa (25%); Latin America (18) digitalinformationworld.com
Who
? W
hat? Size
?
TripAdvisor
350 million unique monthly visitors 290 million reviews of 5.3 million tourism business across 24 travel brands in 47 countries Restaurant, accommodation, attractions review site with links to booking tools “that check hundreds of websites to find the best hotel prices.” Travellers, restaurant patrons, everyone 230 million mobile app downloads About 50% of users access the sites via mobile devices tripadvisor.com/PressCenter
Who
? W
hat? Size
?
Mobile messaging
30 billion messages a day. On WhatsApp alone WhatsApp -‐ 800 million users Q1:15 = +60% Y/Y Facebook Messenger -‐ 600 million users Q1:15 = +200% Y/Y Snapchat -‐ 100 million users Mobile data use > desktop use since 2014 3.6 billion mobile subscribers (by end 2014) gsmamobileeconomy.com
“New internet users [are] most likely to onboard via messaging platforms” -‐ Mary Meeker, Internet Trends 2015
Er... everyone
Who
? W
hat? Size
?
Google+
2.2 billion profiles online... but only between 4 & 6 million users have made any public posts in 2015 digitalinformationworld.com
Sigh. Who knows? Google+ Hangouts: “A free video chat service ... that enables both one-‐on-‐one chats and group chats with up to ten people at a time” – and which can be archived on YouTube webopedia.com
Most used in Indonesia (83% of the online population), India (82%), Vietnam (80%) digitalinformationworld.com
It’s not about the platform
Rules o
f engagem
ent Facebook Twitter YouTube Instagram LinkedIn SlideShare Pinterest TripAdvisor Messaging (Whatsapp etc.) Google+
What makes content great?
People Live action Video testimonials Funny quotes Respectful bloopers Interesting stuff Useful stuff
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Create #YourHashTag Tell them about it Ask them to use it! Sp
read th
e love
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Collect your customers’ Twitter handles. Follow them. Tell them yours. Ask them to follow you
Engage! Engage! Engage! Spread th
e love
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Spread th
e love
Make pictures Offer prizes Tag! Tag! Tag! Share! Share! Share!
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Spread th
e love
“User generated content is sometimes more valuable than professionally produced content.” trekksoft.com : Social Social Media Handbook for Tour & Activity Companies
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Spread th
e love
Ask people for their travel tips. Publish them Feed them into your social channels Share! Share! Share!
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Spread th
e love
Collect customer feedback Broadcast it
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Spread th
e love
Who’s behind your tours/rooms/food? Tell their stories
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Spread th
e love
Make videos Live Google+ Hangouts Collect your guests’ footage & edit it into promo videos
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Spread th
e love
Develop underused real estate #YourHashTag on the backs of your team’s shirts Put up a selfie frame Put up a photo booth
#YourHashtagHere #Naturally Knysna
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Budgeting
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MavSocial mavsocial.com
Jolor jollor.com
Social media management tools Compare them at g2crowd.com
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Browse & engage
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Monitor #Hashtags, your name, catch phrases, tags, misspellings
Google Alerts google.co.za/alerts Talkwater Alerts talkwalker.com
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Post Non-‐scheduled content
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Analyse Social media management tools Google Analytics google.co.za/analytics
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Schedule Social media management tools
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www.visitknysna.co.zaNovember 2015