Highlights On Coca-Cola Consolidated ExecutionBill EllmorePresident & COOCoca-Cola Bottling Company Consolidated

A Tailored Architecture For Each SegmentLargeStores

SmallStores

Family HomeConsumption

Away From Home / Youth

Occasion

Channel

Brands

Pack

Price

On Premise / Convenience

$1.79 $2.00 $0.99 $1.79

ON-THE-GO LEISURE

$1.39

A Revamped Package Architecture To Meet Occasion Needs

From

20oz $1.39 16oz $.99 24oz $1.49-1.59

3

Coca-ColaConsolidated

OtherBottlers

To

Entry Price Point Drives Purchase IntentEntry Size Purchase Intent

Maximizing Transactions Through Systematic “Points of Inspiration”

Perimeter Entrance Cold Vault Impulse Zone Coolers

Incremental Transactions

Engaging Teens: Rekindling The Secret Formula, Ice Cold

Strategy Drives Volume Turnaround

-20%

-10%

0%

10%

20%

Volu

me

Cha

nge

vs 2

0 oz

32% Volume Improvement

42.9 MM More Consumer Purchase Occasions

Prior Twelve Month Trend Launch To Date Change vs Prior Year

Source: Coca-Cola Consolidated, 2009

We Are Getting Traction Against Our Objectives“Sparkling Revitalization”

Recruit Teens, Led by Coca-Cola

Weekly+Teen Drinkers

“Cool”

Grow Household Base* 2 Liter Purchasing Households

Reignite System Profit Growth System GP $ / Case

+2 Pts

+13%

+7 Pts

+1 Pts

Southeast Sept 2009 YTD vs Prior

*Source: AC NIelsen

A Collaborative Lead Market “Lab”…To Drive Scaled Value Growth

ScaleWhatWorks

• Real Market Proof Points

• Franchise System Power

27% of US*14 Bottlers

Southeast

*Sparkling Volume

A Rich Pipeline For A Sparkling Future