kpmg’s use of alteryx and qlik for discovery and data visualization

© 2014 Alteryx, Inc. |

Confidential

KPMG’s Use of Alteryx

and Qlik for Discovery

and Data Visualization

Presented by

Thomas Haslam, Director of Innovation,

KPMG

Brian Dirking, Director of Product Marketing,

Alteryx

Delivered at the Qlik Customer Conference 2014


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2

Introduction to Alteryx


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Customer Success

Customers across the

world

600+

Strong Foundation

Renewal rate with

funds

to support innovation

95%+

Corporate Info.

3


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4


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Report

The Alteryx Solution For Analyst Enablement

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All Relevant Data

Access, cleanse,

and blend data with

unique packaged

data options

Rapid design of

predictive analytics

with unique spatial

understanding

Packaged Market

& Customer Data

Consumerize the

use of sophisticated

analytics

Enrich

Analy

ze

Ble

nd

Tex

t


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How Alteryx Works with Qlik

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• Rapidly create spatial & predictive

analytics for apps with no coding

• Automatically update data and

models

• Reduce reliance on specialists to

create models

• Empower analysts to create deeper

insights in Sense through data

blending and advanced analytics

• Reduce burden on IT to create data

set for visualization

• No coding predictive and spatial

analytics

Broader access to

Advanced

Analytics Through

Guided Apps

Self Service Data

Preparation &

Analytics for

Analysts


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The Alteryx Visual Analytics Kit


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Introducing Thomas Haslam

Tom Haslam is the Director of Innovation for KPMG’s Data &

Analytics Center in the US. Tom’s work involves the

conception, design and execution of advanced analytics and

visualization projects including big data integration, business

intelligence dashboarding, predictive modeling, and risk

profiling and scoring. He has also designed and executed the

technology strategy for KPMG’s D&A group, and leads an

innovation program aimed at defining and executing new

analytic projects across the firm.

Tom has worked in the analytics technology and innovation

space for over 15 years, initially as an attorney and then as co-

founder of an analytics software start-up, before becoming a

management consultant.

KPMG’s Use of Alteryx and QlikView for

Discovery and Data Visualization

Thomas Haslam, Director - Innovation – Data & Analytics

KPMG Management Consulting

About KPMG

• The Data & Analytics Practice

• Why Alteryx and QlikView?

• How we are using these products to transform our business

Agenda

Analyzing Performance

• Combining multiple complex data sources using Alteryx

• Visualizing results in QlikView

• Case Study – Off-Label Pharmaceutical Promotion

Predicting Outcomes

• Simulation modeling using Alteryx


• Case Study – World Cup 2014

About KPMG

About KPMGThe Lighthouse is the KPMG US Data & Analytics Center of

Excellence, bringing together our acquisitions and the deep

industry expertise of established KPMG US teams

■ Data transformation (structured & unstructured)

■ Data aggregation/integration

■ Insights discovery

■ Real-time and dynamic analytical models

− Decision engines

− Non-parametric models

− Predictive models

− Optimization

■ Business intelligence, dashboards & reporting

■ Enterprise data & analytics strategy

■ Data modeling & information management

■ Data transformation, aggregation & integration

■ Analytical model development

■ Enterprise Business Intelligence, data & analytics

technology design and implementation (open source

& commercial)

■ Information protection & governance

■ Organizational design & change management

BUILDING SUSTAINABLE

CAPABILITIES

DELIVERING DATA-DRIVEN

BUSINESS ANSWERS

Mathematics, Operations

Research, and Graph Theorists

Data Scientists and

Programmers

Applied Statisticians

and Analysts

Analytical Consulting

and Client Services

Why Alteryx and QlikView?

Why Alteryx?

• Outstanding support

• End to end data manipulation

and analysis tool

• Integration with QlikView

• Easy to use

• Predictive analytics toolset

Why Alteryx and QlikView?

Why QlikView?

• Data driven discovery supports

detailed data analysis

• Reporting functionality

• Excellent support

• Industry standard

• Intuitive for users

Transforming our Business

Transforming our Business

Collect Structure Analyze Visualize

Analyzing Performance

Analyzing Performance Case Study

Case Study – Off-Label Pharmaceutical Promotion

• The Problem: It is illegal for pharma companies to promote the use of their drugs for purposes that are not

“on-label” – ie, authorized by the FDA

• It is not illegal for doctors to prescribe the drugs for off-label use – eg, prescribing tricyclic antidepressants

for chronic pain

• How can pharma companies monitor whether their sales reps are promoting the drug for “off-label”

usage?

Combining Multiple Complex Data Sources and

Analyzing the Data in Alteryx

• Doctors, sales reps and regions

• Prescriptions issued data

• Sales reps expense and call data

• Training attendance data

Visualizing Results in QlikView

• Reporting comparative performance

• Predicting results

Preparing the Data

1 – Import the raw data

2 – Perform complex analytics

3 – Output .qvx

Visualizing the Results

1 – Off-label sales by territory 2 – Sales rep score cards

Predicting Outcomes

Predicting Outcomes

Predicting Outcomes

• Simulation modeling using Alteryx


• Case Study – World Cup 2014

Predicting Outcomes

World Cup Prediction Models Accuracy Ranking

Questions?

Thomas Haslam

Director - Innovation - Data & Analytics

KPMG Management Consulting

[email protected]

201-637-6024

mailto:[email protected]


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Next Steps

• Visit the Alteryx booth for an

in-depth demonstration of

Alteryx with QlikView and Qlik

Sense

• Visit the Qlik page on

Alteryx.com:

www.alteryx.com/qlik

• Read the joint whitepapers on

Predictive and Spatial analytics

• Get the Alteryx Visual Analytics

Kit for Qlik:

www.alteryx.com/qlikkit

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http://www.alteryx.com/qlik

http://www.alteryx.com/qlikkit