UNIT 4: L01

ORIGINATE IDEAS

BRAINSTORM OF IDEAS

BRAINSTORM OF IDEAS

ANALYSIS OF FIRST IDEA

My first idea for my makeup advert was to have three models. I want each model to have different representation of different types of makeup colours and styles to relate to my target audience.  The models all need different tones so it shows that this type of makeup is beautiful on all faces.

                I don’t want a basic advert with a white background from using a green screen; I want it to look enchanted and mystic. I want it to involve nature with a natural range and a bright range.

                I want my location to be in a forest and fields as it shows nature and to make it look enchanted and mystic.  I want the models to wear all white and dress as angels and fairies to give it a girly magical look.

                All the models are going to have a wide variety of looks and colour choices. I want the models to wear all white so that the makeup stands out a lot more.

                My product is going to be MUA as they have never been advertised before so it gives me an easy spectrum to work on. As MUA has never been advertised

I want to have all different camera angles so that the models look free and using close ups will show off their makeup.

The logo of MUA looks very professional and stands out as it has a contrast of black and white. Therefore I want my advert to look professional and I need to think about where the logo should be placed. I also think this modern theme helps attract my target audience. My target audience is aged around 15-24.

ANALYSIS OF SECOND IDEA My second idea is to do an advertisement on Rimmel London. I want to have one model walking around London with red, blue and white make up. The location I would use is the London eye and standing outside Big Ben and also filming places such as oxford street with the model wearing high heels.

I want it to be simple yet effective filming so therefore I wont have to spend as long filming and more time editing. As I have one model I believe it will help my audience concentrate more on one product that the model is wearing.

I was going to advertise a type of mascara and show the model without mascara and then have her with the mascara showing how it works. I also want a logo of Rimmel at the bottom of the screen. This helps

SELECTION AND JUSTIFICATION

I have chosen to do an advert on MUA as the products have great feedback and I have a blank canvas to work on. I think that this advert will work well with my target audience and I could imagine my idea to work well.

MUA has gone global which is another reason why it will be great to do a advertisement on there products as I have a big market to look at. Also the prices are

DEVELOPMENT OF IDEA

MOOD BOARD

MOCK UP OF IDEAS

SURVEY AND PEER FEEDBACKName Do you think my

Idea works well with my target audience?

Do you think by using different ethnic backgroundsIt will work to my advantage

What do you think my target audience would look for in my advert

Do you think my idea is original

If you were creating this advert is there anything you would change?

Overall do you think anything else needs to be added?

Phele I like the idea but the only thing that would concern me is the weather when Shooting

I definitely think it would help.

Originality and energy no one wants to watch boring adverts

Yes it is original

No but I would make sure that the forest is assessable.

No I like the idea

Georgina Not too keen on the idea I don’t like nature and not many people in that target audience do.

I think that would make your advert different from other adverts

I think modern and not something too serious

Yes I don’t really like the forest idea yet the rest I like.

Make it a bit more modern when choosing there outfits.

Sophie I like the idea because its different

I don’t really think it will make a huge difference

Fun and lively Yes I would want the make up to stand out

Have good music that everyone can listen too

Annie It sounds like it’s a more fun advert than simple which is good way to attract your target audience.

I think it’s a good idea.

Not too boring like other adverts make it crazy and eye catching

Yes Nothing I would change I like the concept

No just as stated before look out for weather

ANALYSIS OF IDEA DEVELOPMENT AFTER FEEDBACK

I am happy I carried out my questionnaire to my peers it makes me a lot more confident upon my idea. I obviously know the weather is out of my control therefore I will have to keep checking the weather forecast 2 days before shooting so that I can deal with any cancelations for that matter. I would like my models now to wear white or black to therefore show off there make up. I am using models near enough the same age to my target audience to make my overall production more trendy. I have decided to go along with the dream like type theme this way my audience will feel to be in a mystical world. Also after hearing feedback and looking into psychographics I have come up with a slogan. My slogan is named ‘MUA you in a different light’. This is because I want my audience to believe they are beautiful by wearing this make-up.

AGE

My age of my target audience ranges from 15-30. This is because from working in Superdrug I get a real insight into who buys the MUA products. Although it can sometimes vary and therefore I have given my advert a bit more of a gap to work upon.

But as I said the target audience is going to be between 15-30.

GENDER

Obviously as we are talking about make-up it would generally appeal only to women.