lake group media - deck-2014
TRANSCRIPT
Lake Group Media Your complete Marketing Solutions Partner
Introduction
Data
Solutions
Marketing
Solutions
bull Introduction to Lake Group Media
bull Complete array of data solutions
bull Complete array of online marketing solutions
Index
2000 plus enterprise partnership with operations across North America Europe and Asia pacific
Coordinated and dedicated teams with focused marketing capabilities
Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management
Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY
Lake Group Media - Executive
Summary
Do you Know
Data is incomplete to start with missing email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data
Case In Point
ldquoWipro 1 Financial Plaza Hartford CT and
ldquoWipro One Financial Plaza Hartford Connecticut
become two distinct customers while they are in essence the same logical entity
Data is growing by as much as 100 percent annually
Number of entry points for data has increased manifold
Technology conversionsmigration
System integration projects which accompany mergers and acquisitions
Consolidation of data from ERPCRM web Data warehouses
Online Digital and Behavioral Data Available today
Gartner Research Group
Drivers for Ever Increasing Data Quality Issues
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Introduction
Data
Solutions
Marketing
Solutions
bull Introduction to Lake Group Media
bull Complete array of data solutions
bull Complete array of online marketing solutions
Index
2000 plus enterprise partnership with operations across North America Europe and Asia pacific
Coordinated and dedicated teams with focused marketing capabilities
Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management
Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY
Lake Group Media - Executive
Summary
Do you Know
Data is incomplete to start with missing email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data
Case In Point
ldquoWipro 1 Financial Plaza Hartford CT and
ldquoWipro One Financial Plaza Hartford Connecticut
become two distinct customers while they are in essence the same logical entity
Data is growing by as much as 100 percent annually
Number of entry points for data has increased manifold
Technology conversionsmigration
System integration projects which accompany mergers and acquisitions
Consolidation of data from ERPCRM web Data warehouses
Online Digital and Behavioral Data Available today
Gartner Research Group
Drivers for Ever Increasing Data Quality Issues
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
2000 plus enterprise partnership with operations across North America Europe and Asia pacific
Coordinated and dedicated teams with focused marketing capabilities
Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management
Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY
Lake Group Media - Executive
Summary
Do you Know
Data is incomplete to start with missing email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data
Case In Point
ldquoWipro 1 Financial Plaza Hartford CT and
ldquoWipro One Financial Plaza Hartford Connecticut
become two distinct customers while they are in essence the same logical entity
Data is growing by as much as 100 percent annually
Number of entry points for data has increased manifold
Technology conversionsmigration
System integration projects which accompany mergers and acquisitions
Consolidation of data from ERPCRM web Data warehouses
Online Digital and Behavioral Data Available today
Gartner Research Group
Drivers for Ever Increasing Data Quality Issues
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Do you Know
Data is incomplete to start with missing email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data
Case In Point
ldquoWipro 1 Financial Plaza Hartford CT and
ldquoWipro One Financial Plaza Hartford Connecticut
become two distinct customers while they are in essence the same logical entity
Data is growing by as much as 100 percent annually
Number of entry points for data has increased manifold
Technology conversionsmigration
System integration projects which accompany mergers and acquisitions
Consolidation of data from ERPCRM web Data warehouses
Online Digital and Behavioral Data Available today
Gartner Research Group
Drivers for Ever Increasing Data Quality Issues
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data is growing by as much as 100 percent annually
Number of entry points for data has increased manifold
Technology conversionsmigration
System integration projects which accompany mergers and acquisitions
Consolidation of data from ERPCRM web Data warehouses
Online Digital and Behavioral Data Available today
Gartner Research Group
Drivers for Ever Increasing Data Quality Issues
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Team Your data management
partner
Email Validation Email opt-out campaigns
Newsletters with new offers
Tele-verification
Data compilation
List Append List verification
List cleansing
Research
Quality assurance
Informed consent
Design Coding
Data entry
Analysis
Data management
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Our Data Service Offerings
Enterprise DQ
Strategy amp
Implementation
using Trillium
DataFlux
Plug n Play
Adaptors for
Siebel
SALESFORCE SAP
Informatica
Oracle Microsoft
SalesForcecom Contact Eves etc
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data
Quality
Service
Offerings
Solutions which Address
Completeness - What data is
missing or unusable
Conformity - What data is stored
in a non-standard format
Consistency - What data values
give conflicting information
Accuracy - What data is incorrect
or out of date
Duplication - What data records
are duplicated
Integrity - What data is missing
important relationships
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Services
List Acquisition (like the List by SIC codes Target Vertical
etc for new and existing clients)
Data Appending (Add Missing fields to existing data)
Email Appending (add Email and do Pre- and Post- mail
out follow up campaigns etc)
Data Cleansing and Management (Manage Customersrsquo
In-house file amp Keep it updated regularly with changes)
Organizational Chart (mapping the key decision makers
for new clients and acquisitions)
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI
List Services
Country court house and
Secretary of State data
B2B portals and
magazine subscriptions
Annual report 10Ks and other
Sec filings from sites like
edgar-onlinecom and secgov Portal service
information including
NCOA Zip+ 4 Courier
Route and delivery sequence
Tradeshow and event
Business white
pages
yellow pages and
directories New Business
registration
and
incorporation
Top data providers and
Partners
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Master Database Summary
40+ Million Global Unique Companies
60+ Million Global contacts
21+ Million Unique
companies North America 9 Million Unique international
companies 45+ Million Unique contacts
from North America 16+ Million Unique International
contacts
Small Business
(60)
Mid level Business
(28)
Large Corporation
(12)
18000 different titles
Top Level
Management
contact (63)
Mid level
Management
Contact (22)
Lower Level
Management
Contact (15)
Lake Group Media Master Database
Industry Classification
Transportation amp Public Utilities
(SIC CODES 40-49) Agriculture Forestry Fishing
(SIC CODES 01-09) Public Administration
(SIC CODES 91-99) Finance Insurance amp Real Estate
(SIC CODES 60-67)
Wholesale Trade
(SIC CODES 50-51) Construction
(SIC CODES 15-17) Retail Trade
(SIC CODES 52-59) Mining
(SIC CODES 10-14) Manufacturing
(SIC CODES 20-39)
Education
(SIC CODES 8211 - 8299)
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases
Global Business Information
We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation
We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards
We stamp our records and call every business to make sure you have the most reliable information available
Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data
50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Consumer Information
We split apart and catalog 4300 telephone directories
Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses
Every week we also add 300000 new movers so you have the opportunity to win their business first
Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Updating the Master Database
5 F
ile d
eliv
ery
12
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Lake Group Media master
data base
People change their job title or
business being moved to different
location etc are some of the causes
for the list to deteriorate
Continuous flow of data through
well planned network
Update data is sent to our
common CRM where the
data undergoes all the
quality check
Verified updated
data is delivered as
per the clients
request
Data Verification 650+ member data team working 247 to update the master database
Tele-Verification Our telemarketing team calls extensively to
acquire and verify specific email addresses
Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data
Data Verification
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Opt-In Process Flowchart
1 2
Segregation
3
4 5 6
7 8 9 10
Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
common
CRM
With emails Events amp Contacts Identified
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Double Opt-In Process
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
The process of updating out dated or missing information to
onersquos existing in-house database is called appending
Appending Services
Email Appending Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending Appending other contact details to your list of
companies or email addresses
Contact Appending Adding complete details of key contacts in your
targeted list of companies
Phonefax Appending Adding telemarketingfax marketing numbers to
your in-house database
NCOAECOA Appending changed mailing addresses or email
addresses to your database
Data Hygiene Removing errors typos data entry mistakes duplicates
etc from your database
Types of Appending Services
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Email Append Process
Step1 The client database is matched against the Lake Group Media permission-based database to add a
corresponding email address that is matched Step2 The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host
When a match is found the email address is added to the clients file
Step3 The Domain of the CompanySite are Verified manually
along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable
Step 4 (optional) - once the files are matched email recipients
are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Quality Check Process
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Cleansing amp Hygiene
Definition Presence of large quantity of prospect or customer data does not ensure value to
your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels
Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records
Data quality relates in issues such as Accuracy
Integrity
Cleanliness
Correctness
Completeness
Consistency
The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Cleansing Process Flowchart
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace amp Update with
current information
Replace address information using NCOA
Domain verification amp
Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg aksfjaksfjcom)
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification amp Consolidation of data
Ensure accuracy of data amp de-duping
Identifying Undelivered emails
13
12 11 10
9 8 7
6 5 4
3 2 1
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Data Management
Lake Group Media cleanse the
data and append the missing
information
New contacts Identified
matching clients
customer profile
Client data base
Continuous data flow through
well planned networks
Lake Group Media delivers
updated records as per
timelines identified by the
client
Lake Group Media will analyze
the campaign and identify
behavior pattern of
respondents map for future
campaigns and market
research analysis This is stored
on the server for ready use
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)
Tele Marketing Event Management
SEO (Search Engine Optimization)
Pay Per Click
Photo Mail (Personalized photo email marketing and campaigns)
Lead Generation services Content and Web support services
Webinar Organization
Marketing Outsourcing amp Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and Enterprise software application)
Social Media Marketing ( Facebook Twitter etc)
Digital Marketing Services
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Email Campaign Services
Email Campaigns
Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing
Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns
a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns
Template creation - Designing HTML template with Pre-populated embedded form
Live Tracking - Campaign tracking which includes leads clicks email response and total opens
b) Text Campaigns
Specify date and time for each campaign
Provide Lake Group Media with the templates or Content for each campaign
Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing
solutions for email marketing and social media
today announced the results of its
ldquo2012 Marketing Trendsrdquo survey
Survey Highlights
92 plan to increase or maintain marketing spend in 2012
60 plan to increase email marketing budget 55 social
media 37 mobilesearch (tied)
45 cite data integration as primary email marketing
challenge in 2012 43 lack of resourcesstaff 40 content
management
48 cite increasing subscriber engagement as top 2012 email
marketing initiative 44 improving segmentationtargeting
32 growing opt-in email list
68 plan to integrate email marketing with social media 44
with mobile 17 with search
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Email marketing- B2B Potential amp
Revenue Generation
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Telemarketing Services
Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media
Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week
Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign
As discovered qualify Prospects as appointments leads based on criteria defined by Client
Collect Information as defined by Client when possible for each Qualified Prospect
Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only
Pertinent Information Desired by Client
Name of Decision Maker
Contact Information of Decision Maker (ext direct line email etc)
Company Name
City
Zip Code
Prospectrsquos specific needs
Best time for Client Rep to Contact Decision Maker
Success Call Criteria
Prospect must belong to the target industry specified by client
Prospect is willing to meet with the client sales representative to discuss the product services being offered
Appointments must be done with the decision makers
Other qualifications to be defined by Client
Telemarketing Team Transforming Your Thoughts to Voice
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Customer Service (Call Support)
Offering service teams and best-in-class client service you get it all reach flexibility and reliability
Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement
Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Inbound Telemarketing Services
Inbound Telemarketing
Live Answering Service
Bilingual Answering Service
Order Taking
800 (Toll Free) Number
Customer Service
Up-selling Cross-selling
Direct Response For National amp Cable Television Commercials
Direct Response For National amp Cable Infomercials
Direct Response For Web Site
Internet Sales Order Entry
Direct Response For Print Ads amp All Other Media
Insurance Claims
Troubleshooting For Products And Services
Seminar Registration
Taking Credit Card Orders
Catalog Order Taking
Inquiry Service
Reservation Desk
Voice Mail Answering Service
Messaging Services
Call Patching
Order Fulfillment
Custom-Tailored Telemarketing Program
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Event Management amp Support
Complete solution to increase event attendance and decrease
event cost By simplifying the event planning marketing manage
and Measure
Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list
Create customize template
Event Marketing
Customize email templates to match Clients branding and save them for future use
Send invitations pre show and post show
Personalize communication with fields such as name and company to increase relevance to recipients
Different emails to targeted groups
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations
Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues
Measure the event
Analyze metrics across all events with cross-event reports
Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back
Export reports in six formats Excel PDF XML CSV TIFF and Web Archive
Sort and filter to customize reports in real time
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Search Engine Optimization Your website is the gateway to your business in the modern
day global village Websites have garnered more
prominence over the last few years High visibility on the
search engines is regarded as a sign of dependability Lake
Group Media offer SEO services a process of making your
prospects easily find your website on search engines
We will help optimize your website in the best possible manner
to generate leads through
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking
Website Traffic
Increase in Share of Traffic per keyword
Increased Revenuekeyword
Lower dependence on Paid Search
Lowering the cost per acquisition
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Pay Per Click Advertising
Step 1 Discuss business objectives
Step 2 Conduct initial keyword analysis
Step 3 Identify the keywordlanding page
combinations
Step 4 Interim Client Approval for KeywordLanding
Pages
Step 5 Baseline Ranking amp Traffic reports
Step 6 On-site amp Off-site optimization
Step 7 Detailed Recommendation documents
Step 8 Implementation
Step 9 Monitoring and Optimizing We provide
monthly reporting and optimization
recommendations The reporting is compared to the
baseline (or previous monthrsquos results) to identify trends
and help guide additional adjustments
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Lead Generation Services
1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp
Marketing Support Html Text amp Rich Text templates creation
Unsubscribe amp hard bounce removal
4Fax Marketing to Click through amp Opens
Dedicated Fax marketing for all the click through amp open received from email campaign
5 Tele follow-up on Click through
Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign
6 Qualifying the lead process
Identifying the agreed parameter to qualifying the leads
Budget
Decision maker
Need
Timeline
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Content amp Web Support Services
News letters
bullNews letter creation and deployment
Survey bullSurvey Creation and deployment
eNewsletter
bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content Services
bullContent Writing and Management
Web Content
bullWeb content management Articles Press releases Pitches and proposal
Micro Sites
bullMini Website development and Management
Document
bullWhite papers case studies PPT Training materials and business Analysis reports etc
Role of Content in Business Life Cycle
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Webinar Organization Internal or External Online
Meetings Online Supplier Demos
Increase Productivity Multifold without need for Travel
Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )
Savings of Time and Money
Easy Setup ndash Desktop Icon Outlook Integration
Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets
Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser
Meeting Center Training Center ndash Online storage options
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Marketing Outsourcing ndash To do it
in-house or Outsource What is Marketing Outsourcing
Marketing outsourcing refers to delegating the task of
marketing and other marketing-related jobs to an outside
agency instead of company department In the recent
years such moves have resulted in reduced cost of staff
salaries and other expenses by hiring staff in other countries
where salaries and other staff expenses are comparatively
much lower Outsourcing gained much popularity in the last
decade of the previous century
A Great Degree of Managerial Control is also transferred to
the Outside Agency
Advantages of marketing outsourcing is that when you
outsource marketing you also get rid of several
management problems because a measurable number of
management tasks is also shifted to the agency that is
providing marketing outsourcing services Marketing
outsourcing is not at all a one-way affair A significant
amount of information travels both ways For outsourcing
any type of services including the marketing you must have
mutual coordination and trust
Biggest Advantage is the Lower Cost
Lower cost is the most important one among all of the
advantages of marketing outsourcing India has become
the choice not only for marketing outsourcing but also for
outsourcing other tasks The main reason for this is that
millions of people are completing higher education They
are able to speak English very well while providing services
also at comparatively lower rates than the local service
providers
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Marketing Outsourcing ndash To do it in-house or Outsource
Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You
always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results
Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money
because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency
Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Application Development
Software
Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP
Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio
Database SQL server 2008 MY SQL55 MS-Access
Environment Window Web Mobile technologies
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Custom Application
Development
Application development
Search tool integration for your websites
Client server n-tier software solutions
Banner Ads
Customer relationships Management(CRM)
Database development amp administration
InternetIntranet solutions
Customized website for partners in just 20 minutes
Software solutions using Microsoft technologies amp Open source Like PHP
API for Partners
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Software Development life cycle
Our services encompass the full development life cycle
Design
Prototyping
Implementation
Testing and debugging
Installation
Maintenance
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
This is a SaaS Based Application which would allow the user to
utilize the complete Marketing Support from a single vendor
The services of this application includes
Web Development Strategy
Brand Development
Inbound Marketing
Content Management
Email Marketing
Lead Generation
Social Media Marketing
Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use
Marketing Junction 360
Your logo here
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
bullCustomer Services for both InBound and OutBound calls
bullCloud Enablement and Related Services
Professional Cloud Services
Cloud Services for EarthLink and their Customers
Integration Solutions for
and any system which is cloud
enabled or on-premise apps
Offshoring Services
Your logo here
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Social Media Marketing
We tactfully share content and
conversations online using tools like
LinkedIn Facebook Twitter and
other networking sites thereby
reducing the costlead by 60 This
medium also helps in Account Management
Brand Monitoring
Customer Service
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Blogs Social Media Facebook Twitter LinkedIn etc
Blogs have become the next
generation marketing tool to
corporate websites With the use of
blogs we will help clients create a
dialog with their customers or
prospects and explain features of
their products and services This will
allow them to share and preview
product features functions and
benefits before the products are
released Lake Group Media will
setup Blogs for clients and maintain
those
Blogs are an excellent way to gather
feedback and to make sure
products meet the needs of users
Blogs are Basic websites which are
updated Regularly by our content
team
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups amp Pages
Adding Members amp Fans
Starting Discussions
Sharing Links
Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs
Run Contests Promotional Campaigns Polls
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Facebook LinkedIn twitter
Creating Profile
Integrating Profile with
Other Social Media
Channels
Add Connections
Join Groups
Targeting amp Networking
with the Influencers
Starting Discussions in
Groups
Active participation in
relevant QampAs
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the
profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge amp place it on the Site amp Blogs
Increase the followers base constantly
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Mobile Marketing SMSMMS
Creative potential of SMS marketing Lake
Group Media can implement and execute an
SMS messaging campaign for your brand
We constantly strive to create unique SMS text
message campaigns
Our Capabilities
Text-to-Email campaigns
Subscription text alerts
VotingPolling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
WAP push messaging
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Lake Group Media Capabilities
Our Global database and online capabilities
enhance our Clients to penetrate global market
Customermarket research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Phone
Mobile
Web
CRM database
Marketing
database
Loyalty
program
Customer
profitability amp
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC amp banner
adds
SMO
Digital PR
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom
Questions
Mike Connolly
VP Sales
Lake Group Media Inc
1 Byram Brook Place
Armonk NY 10504
Ph - 914-925-2438
Cell - 914-565-5300
Mikeconnollylakegroupmediacom
wwwlakeb2bcom wwwlakegroupmediacom