l’alliance des crus bourgeois du médoc - confidential document page 1 rare and unusual...

l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 1

Rare and unusual Masterclass: Bordeaux for drinkers

Digital Wine Communications Conference 30/10/2014

l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT

Contents

• Who’s who des Crus Bourgeois du Médoc

• Deep historical roots

• The Crus Bourgeois Quality procedure

• Connectivity and Authenticity

• Wines presented today at the tasting

• What sets the Crus Bourgeois du Médoc apart


Who’s who des Crus Bourgeois du Médoc

Frédéric de Luze, President

Frédérique de Lamothe, Director

François Nony, Vice-President Olivier Cuvelier, Vice-President


Deep historical roots

”Crus Bourgeois” is a traditional term that dates back to the Middle Ages.

Some key dates:

• 1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc.

• 1932: Bordeaux's wine merchants with the Chamber of Commerce officially recognize 444 Crus Bourgeois.

• 1962: a union of the Crus Bourgeois is formed. 4 founder members. Among them the father of Olivier Cuvelier and the uncle of François Nony (Currently both vice-presidents of the Crus Bourgeois).

• 2003: a ministerial decree approves the first official classification of the Crus Bourgeois du Médoc (247 châteaux).

• 2009: approval by the French public authorities of a new quality selection procedure


The Cru Bourgeois Quality procedure

• An innovative quality process

o Compliance with quality criteria on the basis of approved specifications

o An independent body checks the impartiality of the process

o Each vintage is tasted blind by professional tasterso The quality of each bottle is authenticatedo Each CB bottle is identified by a sticker with a unique &

random number

=> A guarantee of quality for the consumers & buyers


The Cru Bourgeois Quality procedure

• It is based on a schedule of requirements and complemented by a Verification Procedure.

• 2 steps :• An audit of each estate realised by the independant body• An annual blind tasting by professional tasters

=> The "Cru Bourgeois" procedure approves the quality of a given volume of wine and provides a guarantee of this quality for the consumer.

Main Principles

•The "Cru Bourgeois" quality procedure takes place two years after the harvest: the 2008 vintage was assessed in 2010, 2009 in 2011, 2010 in 2012 , 2011 in 2013 and 2012 in 2014


Connectivity and authenticity

• Launching of a new website and a mobile site in 2012 : o Innovative format with tablet type navigation

(dynamic, fluid, interactive),

• A direct link between the "Cru Bourgeois" sticker on all bottles and a dedicated space for each château.


Connectivity and authenticity

This link gives you the tecnical data of the wine, the history of the

estate but also its oenotoursim activities

• Châteaux where you are welcomed

• Châteaux where you can taste the wines

• Châteaux where you can meet the owners

• Châteaux that represent the traditional French approach to wine making and art of life.


Wines presented at the tasting

New Cru Bourgeois quality procedure: Château Arnauld AOC Haut-Médoc 2010 Château Bernadotte AOC Haut-Médoc 2010 Château Saransot-Dupré AOC Listrac-Médoc 2010 Château Gressier Grand Poujeaux AOC Moulis 2010 Château La Tour de Mons AOC Margaux 2010 Château Beau-Site AOC Saint-Estèphe

2010 Château Haut-Bages Monpelou AOC Pauillac 2009

2003 classification: Château Paveil de Luze AOC Margaux 2005 Château l’Argenteyre AOC Médoc 2003

1932 classification: Château Caronne Ste Gemme AOC Haut-Médoc 2000 Château Le Crock AOC Saint-Estèphe 1996


Château Arnauld – Haut-Médoc Appellation

Technical information:

Area under vines: 5 Ha

Terroir: Gravel

Vineyard Grape Varieties: 57% Cabernet Sauvignon 43% Merlot


Château Bernadotte – Haut-Médoc Appellation



Terroir: Gravel on sand and clay



Château Saransot-Dupré – Listrac-Médoc Appellation



Terroir: Clay limestone

Vineyard Grape Varieties: 58% Merlot 23% Cabernet Sauvignon 15% Cabernet Franc 3% Petit Verdot 1% Carmenère


Château Gressier Grand Poujeaux – Moulis Appellation



Terroir: Quaternary gravel on chalk substratum Listrac with asteria



Château La Tour de Mons– Margaux Appellation



Terroir: Garonne gravel and clay limestone

Vineyard Grape Varieties: 55% Merlot 36% Cabernet Sauvignon 5% Petit Verdot 4% Cabernet Franc


Château Beau-Site – Saint-Estèphe Appellation



Terroir: Gravel Vineyard Grape Varieties:

70% Cabernet Sauvignon 25% Merlot 3% Petit Verdot 2% Cabernet Franc


Château Haut-Bages Monpelou – Pauillac Appellation




69% Cabernet Sauvignon 26% Merlot 5% Cabernet Franc


Château Paveil de Luze – Margaux Appellation




70% Cabernet Sauvignon 30% Merlot


Château L’Argenteyre – Médoc Appellation



Terroir: Gravel and clay limestone Vineyard Grape Varieties:

45% Merlot 40% Cabernet Sauvignon 15% Petit Verdot


Château Caronne Ste Gemme – Haut-Médoc Appellation



Terroir: Gravel

Vineyard Grape Varieties: 60% Cabernet Sauvignon 37% Merlot 3% Petit Verdot


Château Le Crock – Saint-Estèphe Appellation



Terroir: Gravel under clay

Vineyard Grape Varieties: 55% Cabernet Sauvignon 30% Merlot 10% Cabernet Franc 5% Petit Verdot


What sets the Crus Bourgeois du Médoc apart

• Long, rich history

• Prestigious Terroir

• Durability with an annual challenge

• A new & innovative approach to quality

• Dynamism

• Steady prices even for top vintages !

• A sticker providing more authenticity from the 2010 vintage onwards

l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 22

Rare and unusual Masterclass: Bordeaux for drinkers

Digital Wine Communications Conference 30/10/2014

l’alliance des crus bourgeois du médoc - confidential document page 1 rare and unusual...

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