lchic presentation
TRANSCRIPT
Good Morning!Our Presentation for
Lycoming CountyHealth Improvement
CouncilWill Begin at 11AM
Intel
Your presenter this AMGeorge SackandyFounder & CEO
Housekeeping Announcements
The pace of change in Health
Care today is making us all feel
a bit overwhelmed.
“As it relates to science and technology, the rate ofchange in the next decade, is likely to be 4 to7 timesfaster than in the last decade. If it is 4x faster itwould be like planning for 2011 in 1911, if it is 7xfaster it would be like planning for 2011 in 1670.”
Expert on education- the Aspen Institute
Health Care Marketers are worried about keeping up with technology, especially this social media stuff!
Where is our message going?
(Medical Community)
(Patients)
(Caregivers)
(Concerned Parties)
We are asking if this is something that we need to pay attention to, or is this a passing fad?
You need helpfiguring outwhat to payattention toand how tobuild yourplan.
Today, you will learnhow social media &Web 2.0 can helpyou with two of thetop issues facingHealth Care Marketers 1) keepingup with change;and 2) marketing &practice growth.
Social Media
So Why Are we Here?�Facebook: 500 million users�LinkedIn: 70 million users�Twitter: 75 million users
Among active Internet users …• 73% have read a blog• 45% have started their own blog• 39% subscribe to an RSS feed• 57% have joined a social network• 55% have uploaded photos• 83% have watched videos
Here are five major benefits that The Economistreport says that social media has created:1. Trusted online venues where real peoplecan meet up using their real identities.2. New ways for firms and organizations toreach their customers and those whoinfluence them.3. Reduced friction in labor markets byallowing employers and prospectiveemployees to find each other and connect.4. Faster information flow and communication inside companies and organizations.5. A "free and immensely powerful set ofcommunication and collaboration tools toeveryone on Earth who has access to abroadband internet connection."
Three Drivers of Change
Web 2.0
The Net Generation
Wikinomics ‐‐‐‐
The New
Economic OrderInspired by Don Tapscott
Here comes the Net Generation"There is plenty of cause for alarm and/or optimismwhen it comes to my generation; even I can see that.Still I think the negative views of us come from a fear ofthe unknown, a fear of change. Our world is evolving ata rapid rate, and that can be scary for older generations— Savannah Jones, 17, Portland, Oregon
NGenophobia—the irrational and morbid fearof youth, especially with regards to their use ofthe Internet
Meet your future employees
“over 64% of students ingrades K‐12 play onlineand/or electronics basedgames regularly
Downloading music is the # 1 activity by middle and high school students
40% of middle school,67% of high school students have a personal web site, Facebook,Myspace Source- Project Tomorrow
Generation Gap? Or Generation Lap?
Generational Gap? Or Generational Lap?
“In 1997, ywere recogauthoritierevolutioninteractive– Don Tap
Eight Net Gen Norms1. Freedom – The freedom to work when andwhere you want2. Customization – My job my life3. Scrutiny – I know what you did last night4. Integrity – Be a good company to work for5. Collaboration – Teamwork6. Entertainment – Work should be fun7. Speed – Let’s make things happen now!8. Innovation – Let me invent
Social Media is a Game Changer• Social media is changing thebusiness of your profession, longstanding industries, marketingand communications• People trust the opinions of otherpeople as much as, or sometimesmore than the “experts” – anddefinitely more thanspokespeople• Relationships are an importantpart of today’s commerce
“The Net Gen’s eight norms providea manifesto for change that willrevolutionize the workplace oftomorrow. These norms will alsoprovide competitive advantage tocompanies that embrace thesenorms today.” – Don Tapscott
Social Media for HCM-steps to take
1.Understand the tools2.Increase yourrelationships3.Boost your social capital4.Marketing 2.05.Follow the leader6.Challenges7.Next Steps
Tools• Social networking
• Blogs / Wikis
• Microblogs
• Video & Content Sharing
Boo!• Don’t letfear driveyour socialmediadecisions.• Informyourself!
It is all about
connecting,
sharing and conversation
Social networking use by 50+ nearly
doubled in the last year.
What is a Blog?A Web site of news and commentary thatallows readers to give feedback about whatthey are reading.
Interactive•Conversational• Cost-effective• Powerful connectors
What Can a Blog do for You?
�Establish Your Organization as a Thought Leader�Reinvent Your Marketing Strategy�Build Communities and Improve Client Relations�Enhance legislative advocacy�Expand Your Brand�Get you Found on Search Engines
Increasing your Relationships
The New Math� Social Networking (Old)
� Social Media (N
� relationships
Healthcare online - how to know what’s hotwww.thehealthcareguy.com
Shaking up the healthcare industry through techwww.docinthemachine.com
Podcasts - How an iPod makes you smart
Low-tech recorded online‘radio shows’• Amazing knowledge sharing• Listen on your computer at your desk
‘Tune in to good health’ with Dr. Galatiwww.yourhealthfirst.com
RSS - Monitor the Commotion
How does it all work?
Online VideoShow off your
expertiseShare your message
Medical university hosts own YouTube channel
Images are powerful: be visual communicatorswww.flickr.com www.picasaweb.google.com
Facebook: It isn't just for college kids anymore
News in a new way from a cancer center
Careflash: Community when it matters most www.careflash.com
Marketing Strategy 2.0Web Site
Email Newsletters
Social NetworksBlog
Get FoundLinkedIn
SlideShare Presentations
Blog
Reputation ManagementIn a Web 2.0 World
What are they saying about you?
How do you compare to your
competition?
Great visuals to track youand your competition’s onlineactivity and Buzz
www.blogpulse.com
Next Steps1. Educate yourself –2. Create your digital footprint. Createprofiles on Facebook, LinkedIn andGoogle.3. Start listening. Use Google Reader orBloglines to begin reading thoughtleaders in your profession or areas ofinterest.4. Continue listening. Create your Twitteraccount and follow your profession andareas of interest.5. Start sharing. Create a blog and recordyour thoughts.6. Share. Recognize and promote the people you find interesting
Do You Want To Be Like This?
Or Like This?
Educate Yourself
You Can….Ignore It, Fight It or
Harness Its Power
Its about the Relationships, Not
the Technology
Thank you for attending