leadership institute conf. oct pdf

Social Media Outreach:For Such a

Time as This

Toni Birdsong & Tami Heimco-authors, @stickyJesus: how to

live out your faith online

Wednesday, October 3, 2012

Outcomes:• Understand the Social Frontier• Shift Your Thinking About It• Formulate a Game Plan to GO In!


Harvard Business Review Study

1. Increased awareness of the organiza4on = outreach2. Increased traffic to website = exposure3. Greater favorable percep4ons of the brand = communicate God’s Love4. Able to monitor conversa4ons about the organiza4on = fact vs. truth; what people think of you/God5. Able to develop targeted marke4ng ac4vi4es = target need in community; put $ there6. BeMer understanding of customers percep4ons of their brand = fact vs. truth; what people think of you/God

The 12 Major Benefits Of Social Media 2100 Organiza;ons Polled/Analyzed

Go into all the world and preach the gospel to the whole crea2on. Mark 16:15


7. Improved insights about their target markets = what’s going on in hearts around us8. Iden4fica4on of posi4ve and nega4ve comments = know your allies; know your enemies9. Increase in new business = more hearts saved; more members; future of the church10. Iden4fica4on of new product or service opportuni4es = 4mes change—is the delivery (not content) of your message relevant?11. Ability to measure the frequency of the discussion about the brand = is your church on people’s mind; trends/seasons?12. Early warning of poten4al product or service issues = cultural warning signs around the church

continued . . .

And this gospel of the kingdom will be proclaimed throughout the whole world as a tes2mony to all na2ons, and then the end will come. MaAhew 24:14


Stats.What’s it matter?

• One in every nine people on Earth is on Facebook = digital migra4on enormous• People spend 700 billion minutes per month on Facebook = more than church• Each Facebook user spends on average 15 hours and 33 minutes a month on the site = are we that cap4va4ng with OUR message?• 30 billion pieces of content is shared on Facebook each month = people share what moves them.• 190 million average Tweets per day occur on TwiMer = people WANT to talk• There are now roughly 100 million ac4ve TwiMer users (100 inac4ve) = Lots of people• Google+ has more than 25 million users = more networks each year pop up AND migra4on to new digital channels (customized/improved) remains• YouTube has 490 million unique users who visit every month = video is important

Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook

Declare his glory among the na2ons, his marvelous works among all the peoples! Psalm 96:3


continued . . .stats: what’s it matter?

• 300,000 users helped translate Facebook into 70 languages = digital global outreach others are sefng upB2C Facebook interac4on is 30% higher than average on Sundays. = what are people searching for?• 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. = communica4on over hygene? Hmmm.• Social media sites and blogs reach 80% of all U.S. internet users. = Content is king in influencing.Blogs are the single most important inbound marke4ng tool. = DiMo.

Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook


The New Frontier

Political: Social media in the U.S. deciding electionsGlobal: Even terrorists use social media to mobilize & intimidateLegal: In Australia court notices can be served through Facebook.Professional: Hirings/firings decided via social profiles.Financial: Future employment decided on social media.Education: Academics transferring incresingly online.Social: Marriage partner (1/5) decided online.Eternal: More churches streaming services; entire now churches online. Decisions for Christ every day online.

“of the sons of Issachar who had understanding of the 2mes, to know what Israel ought to do,” 1 Chron. 12:32


leadershipeMarketer Study: Top execu4ves need to be involved in social media.

• 77% of buyers say they are more likely to buy from a company whose CEO uses social media. • 94% said C-‐suite social media par4cipa4on enhances a brand image. • 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.

Do your best to present yourself to God as one approved, a worker who has no need to be ashamed, rightly handling the word of truth. 2 Tim. 2:15


community

I appeal to you, brothers, by the name of our Lord Jesus Christ, that all of you agree, and that there be no divisions among you, but that you be united in the same mind and the same judgment. 1 Cor. 1:10

ListenRespondEducate Influence

AlignActivate


Visual Storytelling

Data: Simply Measured for M Booth

Too much information = more consumption via photos & video

They shall speak of the glory of your kingdom and tell of your power, Psalm 145:11


What’s the Mission?


#1 Question:What are

people looking for?


“Men of Athens! I see that in every way you are very religious. For as I walked around and looked carefully at your objects of worship, I even found an altar with this inscrip4on: “To an Unknown God.” Now what you worship as something unknown I am going to proclaim to you. The God who made the world and everything in it is the Lord of heaven and earth and does not live in temples built by human hands. . . . God did this so that men would seek him and perhaps reach out for him and find him, though he is not far from each one of us.”

-‐ Acts 17: 22b-‐24, 27 (Paul)

Created to Seek God not Idols


Follow Him

• Pray• Expand • Bless• Enlighten

PRAYER OF JABEZ . . .

Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10


“But I say to you that for every idle word men may speak, they will give account of it in the day of judgment. For by your words you will be justified, and by your words you will be condemned.” Matt 12:36-37, NKJV

Words

www.wordle.com


http://www.wordle.com

http://www.wordle.com

The Holy Spirit

And I will ask the Father, and he will give

you another Counselor to be with

you forever—the Spirit of truth. The

world cannot accept him, because it neither

sees him nor knows him. But you know

him, for he lives with you and will be in you.

John 14:16-17


• Heart (compassion, charity)

• How-To (information, use)

• Humanity (imperfections, real)

• Humor (fun, unique, creative)

• Holiness (choosing the higher way)

The Big 5 what’s behind your avatar?

I hear ya, bro!

But you will receive power when the Holy Spirit has come upon you, and you will be my witnesses in Jerusalem and in all Judea and Samaria, and to the end of the earth. Acts 1:8


15-min. break(WOO-HOO!)


Get a plan


JumpstartPlan*

• Determine your WHY• Determine your message• Target your audience• Set your goals• Choose your tools• Measure your impact • Be efficient

*see handout to go deeper


Determine yourWHY


Determine yourMESSAGE


You Must Decide:

• Who do I follow?

• Where do I find them?

• Target vs. Advocates


Determine yourAUDIENCE


Etiquette that multiplies

• Thank• Reply• Re-tweet• Respond/Interact• Pose questions• Lift causes & passions• Follow Friday


How to #LiveSticky

• Listen• Engage• Lead & Lift• Be Present• Include• Real Relationship• Compassionate

sticky: The message that holds fast, adheres, and clings to the hearts of every generation. Eternal content independent of time, change, and cyberspace.


Set yourGOALS


Lists turn “the flood” into an intentional stream


Choose your


Choose yourTOOLS


CommunityPlatforms

• Website• Blog• Facebook• Twitter• Pinterest• LinkedIn• Google +• YouTube


15-min. break(WOO-HOO!)


Measure yourIMPACT


Metrics

• Google Analytics• Tweet Reach• Twitalyzer• Tweet Stats• Peer Index• Social Mention• Facebook Insights

• Crowd booster

His divine power has given us everything we need for life and godliness through our knowledge of him who called us by his own glory and goodness. 2 Peter 1:3


tweetreach.com

socialmention.com >>>


Be EFFICIENT


Efficiency

• TweetDeck/HooteSuite• FB Scheduled Posts• Auto Posting Blog to FB• Blog to Twitter• Auto followbacks• Hashtags• Facebook groups• Twitter Lists• Kitchen Timer (!)

Yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a liAle 2me and then vanishes. James 4:14


Got Questions?

ehow.commakeuseof.comdummies.comYouTube.com

Help Centers: FB/Twitter


Real MINISTRY


The Hashtag #

#FollowFriday#FF# Tworship#Prayer#Help#LiveSticky#JesusTweeters#TeamJesus#URInvited!


Go Deeper :#helpme#ihatemylife#help#pleasepray

The ASK :• How can I #pray for you today?• What’s the one thing that keeps you from giving your heart to #Jesus?• Do you want to know #Jesus? <link>


If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging cymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if I have all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have, and if I deliver up my body to be burned, but have not love, I gain nothing. Love is patient and kind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; it is not irritable or resentful; ...

1 Cor. 1:1-13

LOVE VS.

Without love, none of this matters.


Recap:

• Understand the Social Frontier• Shift Your Thinking About It• Formulate a Game Plan to GO In!


• Social Media Strategy Template & list of Power Tools

• Website Checklist: Ready, Set, Go Compete!

•10 Commandments of Twitter


www.slideshare.net/tonibirdsong/


http://www.slideshare.net/tonibirdsong/




leadership institute conf. oct pdf

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