leadg2's webinar recap of the inbound 2015 conference
TRANSCRIPT
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Recap Webinar – September 24, 2015 | 12pm EDT
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Hosted by Brian Hasenbauer, LeadG2 Inbound Marke7ng & Sales Consultant
[email protected] @BHASENBAUER
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Featuring: The LeadG2 Team
Pictured Le+ to Right: Laura MacPherson, Jason Zimmermann, Dani Buckley, Ma> Sunshine, Brian Hasenbauer, John Henley and Dean Moothart
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Today’s Webinar Will Cover
Grab a Cup of Coffee or some
lunch and lets get started!
• Takeaways from LeadG2 • New Product Features and Updates • Bonus for Webinar ASendees
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10 + 2 Takeaways from Inbound 2015
-‐ The LeadG2 Team
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Go All In on Inbound!
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-‐ MaI Sunshine
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How to determine what a successful inbound effort is worth to your business by answering one very simple quesHon.
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-‐ MaI Sunshine
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-‐ Jason Zimmermann
SEO is sHll relevant but a lot of the best pracHces have changed and people are sHll trying to do things like cram keywords into
content.
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Solid, detailed research is the best (or only) way to really determine who your ideal audience is.
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-‐ Jason Zimmermann
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To get results with inbound markeHng, you have to thoroughly know your audience — less
about demographics and more about psychographics, in order to authenHcally connect with a group you are not a part of.
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-‐ Laura MacPherson
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Conversion opHmizaHon is about creaHng user experiences that delight — which results in not only
more leads but also be>er search rankings.
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-‐ Laura MacPherson
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Aziz Ansari Keynote— How technology and innovaHon is impacHng every facet of our
lives.
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-‐ Brian Hasenbauer
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The Sales Process Is Broken
It’s Hme to “un-‐suck” the Sales business – Help your sales team connect & educate instead of
interrupt and annoy. – Dharmesh Shah | Co-‐Founder Hubspot
-‐ Dean Moothart
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There isn’t one single journey to purchase – MarkeHng & Sales must be flexible and adapt.
-‐ Dean Moothart
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You have everything you need to move forward right now. You don’t need more reassurance. – From Seth Godin
Keynote
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-‐ Dani Buckley
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We are in a world of "informa7on asymmetry” which has radically changed the sales process. This is true for every single thing. Every single market. You are
not exempt.
– From Daniel Pink Keynote
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-‐ Dani Buckley
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As humans, we are more made of stories than we are of all that other “stuff.” Use these stories to be>er connect with
your customers. Understand their story, and your role in their story, and you’ll have much more authenHc and effecHve
markeHng.
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Shawn Pfunder, Editor
in Chief, GoDaddy
-‐ Dani Buckley
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Hubspot New Product Features Overview
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Enhanced Repor7ng Capabili7es
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Ads – Google & LinkedIn
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Predic7ve Lead Scoring
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Addi7onal Integra7ons
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More… GREAT Sales Tools!
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Q&A Want to Learn More? Contact Us to set up a tour of all of the
new HubSpot features!
Just email [email protected] and tell us you would like a new
product features tour!