Leading The Product 2017Speaker Slides

Melbourne, Australia

Leisa ReicheltAtlassian

For more information go towww.leadingtheproduct.com

LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA

Achieving a balanced teamCan Service Design and Product Management can play nicely?

LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA

Achieving a balanced teamCan Service Design and Product Management can play nicely?

You don’t need a product manager if you’ve got a service designer

ANONYMOUS EXPERT

We work better

together

QUESTION

How many of you have service designers in your team?

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

WIKIPEDIA SAYS, SO IT MUST BE TRUE…

Product or service?

Increasingly not the question we should be asking.

An ecosystem, that we don’t entirely own

or control

Making products more amazing

We believe behind every great human achievement, there is a team.

Our mission is to unleash the potential in every team.

OUR MISSION

Product Management + Service Design

Tricky team relationships ahead

Vision & Strategy

This is where the trouble starts….

EVERYONE LOVES STRATEGY

Service designers and product managers care about vision

there are lots of these.

Things that are annoying about designers….

*some people say

Slow, complicated, unscientific, seems unnecessary*….

so probably worth it

… but really helpful for imagining better products and services

Whose job is coming up with the vision?

Obligatory audience participation

the ultimate designers answer

it depends

Available free at: https://www.atlassian.com/team-playbook

Available free at: https://www.atlassian.com/team-playbook

NOT A DOCUMENT

A conversation not a document

play as a team

It’s ok not to be 100% the boss of the product strategy

SERVICE DESIGN AND PRODUCT MANAGERS

Balance each others strengths and weaknesses

Service designers might be better suited to creating product strategy than product managers….

POSSIBLE DANGEROUS THING TO SAY IN THIS ROOM

metrics and roadmaps not typically designers strengths

but don’t worry. the bosses will still think you are the grown ups in the team.

there are lots of these.

there are lots of these.

there are lots of these.

different ways of seeing a city, different views of a product

Working across

product silos

there are lots of these.

there are lots of these.

Product managers are the

gatekeepers for service design

there are lots of these.

LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA

thank you