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PewInternet.org
Learning in the digital age
Lee Rainie, Director, Pew Internet Project5.10.12 – Minnesota, MINITEXEmail: [email protected]: @Lrainie
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3
“Tweckle (twek’ul) vt. To abuse a speaker to Twitter followers in the audience while he/she is speaking.”
we need a tshirt, "I survived the keynote disaster of 09"
it's awesome in the "I don't want to turn away from the accident because I
might see a severed head" way
too bad they took my utensils away w/ my plate. I could have jammed the
butter knife into my temple.
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5 questions for librarians to ponder in the age of networked individuals
1. What is the future of knowledge?‐ Created? Disseminated?
2. What is the future of reference expertise?‐ Literacy? Search?
3. What is the future of public technology?‐ Knowledge containers? Divides? Access/lending models?
4. What is the future of learning spaces?‐ Collaboration? Alliances? Ownership?
5. What is the future of community anchor institutions?‐ Knowledge economy/ecology?
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Broadband facilitates networked information
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Mobile connectivity alters learning venues and expectations
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Social media aids peer‐to‐peer learning by doing
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New kinds of learners emerge
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0%
10%
20%
30%
40%
50%
60%
70%
80%
June2000
April2001
March2002
March2003
April2004
March2005
March2006
March2007
April2008
April2009
May2010
May2011
August2011
Jan2012
Home broadband Home dial‐up
Digital Revolution 1Internet (82%) and Broadband at home (66%)
71%
66%
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Broadband at home – 66%
76% 74% 67%58%
47%
21%
0%
20%
40%
60%
80%
Millennials(18‐34)
GenX(35‐46)
YoungerBoomers(47‐56)
Older Boomers(57‐65)
SilentGeneration(66‐74)
G.I.Generation
(75+)
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Networked creators among internet users
• 70% are social networking site users• 59% share photos and videos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 15% use Twitter • 14% are bloggers• … of smartphone owners, 74% get location info and
do location sharing
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56% of adults own laptops –up from 30% in 2006
44% of adults own MP3 players –up from 11% in 2005
52% of adults own DVRs –up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
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Consequences for learning ecosystem
Volume Velocity
Vibrance Valence /Relevance
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140% increase words consumed since 1980
Info consumption up from 7.4 hours a day in 1960 to 11.8 hours in 2008
Reading volume has grown 3X since 1980
100,500 words per day and 34 gigabytes
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Broadband facilitates networked information
Links and multimedia
Self‐paced learning
Analytics
Pervasivemedia
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Big challenge for librariesAtoms bits
Collections are
disrupted
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Mobile phones – 88% of adults
331.6
Total U.S. population:315.5 million
2011
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Mobile is the Needle: 88% of US Adults Have a Cell Phone
Teen data July 2011 Adult data Feb 2012
% in each age group who have a cell phone
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Changes in smartphone ownership
35%
48%
17%
46%41%
12%
0%
20%
40%
60%
80%
Smartphone Other cell phone No cell phone
May 2011 February 2012
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Smartphones – 46%
66%53%
35%22% 20% 3%
0%
20%
40%
60%
80%
100%
Millennials(18‐34)
Gen X(35‐46)
YoungerBoomers(47‐56)
OlderBoomers(57‐65)
SilentGeneration(66‐74)
G.I.Generation
(75+)
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Apps – 50% of adults
22%29*
38 4338*
43*50*
0%
20%
40%
60%
80%
100%
Download apps to theirphone
Have preloaded apps ontheir phone
Total who have apps onphone
Sept 2009 May 2010 August 2011
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Teens: Texting takes off and talking slips
6
19
22
29
35
39
63
11
22
15
20
32
19
6
20
20
13
17
26
12
3
23
20
11
10
3
5
39
20
39
25
4
25
26
0% 20% 40% 60% 80% 100%
Exchange email with each other
Talk to people you know on a landline or home telephone
Exchange instant messages
Exchange messages through social network sites like MySpace or Facebook
Spend time with people in person, doing social activities outside of school
Talk to people you know on your cell phone
Send and receive text messages
Every day Several times a week At least once a weekLess than once a week Never/Cannot do this
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Mobile connectivity alters learning venues and expectations
New access points to knowledge (AAA)
Real‐time sharing, just‐in‐time searching
Augmented reality
Pervasive, perpetual awareness of socialnetworks
Attention zones morph
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Big challenge for librariesPeople come to us We go to people
The library as place becomes the library as placelessresource
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Digital Revolution 3Social networking – 52% of all adults
9%
49%
67%
76%
86%83%
85%
7%8%
25%
48%
61%70% 71%
6% 4%
11%
25%
47% 51%52%
1%7%
13%
26%33%35%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
18‐29 30‐49 50‐64 65+
% of internet users
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318.5
197.6155.7
85.1 78.442.0
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
Millennials(18‐34)
Gen X(35‐46)
YoungerBoomers(47‐56)
Older Boomers(57‐65)
SilentGeneration(66‐74)
G.I.Generation
(75+)
Mean size of Facebook friends network
Source: Pew Research Center's Internet & American Life Project, October 20‐November 28, 2010 Social Networking survey.
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Social media aids peer‐to‐peer learning by doing
Elevates DIY learning in soc.nets
Increases the role of social networks in learning
Facilitates rise of amateur experts
Changes character of soc.nets
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Big challenge for librariesExpertise and influence emerges in
networks and algorithms
Share the stage with amateur experts
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Information is Woven Into Our Lives
Mobile is the needle, Social Networks are the thread
Social Networks…
Surround us with information through our many
connections
Bring us information from multiple, varied sources
Provide instant feedback, meaning and context
Allow us to shape and create information ourselves and amplify others’ messages
Mobile…
Moves information with us
Makes information accessible ANYTIME and ANYWHERE
Puts information at our fingertips
Magnifies the demand for timely information
Makes information location‐sensitive
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Social networks and social media become more important in people’s learning strategies
Consequences for learning ecosystem
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What does this mean?1) Social networks are more influential and are
differently segmented and layered
Sentries
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What does this mean?
Evaluators
1) Social networks are more influential and are differently segmented and layered
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What does this mean?
Audience = New media are the
new neighborhood
1) Social networks are more influential and are differently segmented and layered
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New kinds of learners emerge
More self‐directedBetter arrayed to capture new info
More reliant on feedback and response
More inclined to collaboration
More oriented towards being nodes of production
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Back to those 5 questions: How librarians can be even more valuable the world of
networked individuals
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1) What is the future of knowledge?‐‐ Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Knowledge is objective and
certain
Old:Learning as transaction
Knowledge is subjective and provisional
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1) What is the future of knowledge?‐‐ Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Learners receive knowledge
Old:Learning as transaction
Learners create knowledge
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1) What is the future of knowledge?‐‐ Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Knowledge is organized in stable, hierarchical structures that can
be treated independently of one
another
Old:Learning as transaction
Knowledge is organized “ecologically”‐disciplines are integrative and interactive
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1) What is the future of knowledge?‐‐ Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
We learn best passively, by listening and watching
Old:Learning as transaction
We learn best actively doing and managing
our own learning
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1) What is the future of knowledge?‐‐ Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Our “intelligence” is based on our
individual abilities
Old:Learning as transaction
Our “intelligence” is based on our
learning communities
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2) What is the future of reference expertise?
“Embedded librarian” in learning communities• Librarian as scout for relevant material• Reviewer and synthesizer• Organizer and taxonomy creator• “On call” for just‐in‐time information• Organizational “steward” of bonding capital• Organizational “steward” of bridging capital (especially to outside experts)
Good source: David Schumaker at http://embeddedlibrarian.wordpress.com/
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2) What is the future of reference expertise?
“Knowledge concierge/valet” in learning communities• Librarian as teacher of social media• Librarian as fact checker, transparency assessor, relevance arbiter
• Librarian as aggregator and curator – follow Jeff Jarvis rule: “Do what you do best, and link to the rest”
• Librarian as “node” in networks attuned to perpetual learning
Good source: Bill Densmore at http://www.informationvalet.org/
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3) What is the future of public technology?
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Are hot new gadgets evident now?Hot gadgets and apps that
will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators.
81% experts80% full sample
The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise.
16% experts17% full sample
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Themes• iPhone, iPhone, iPhone• Innovation ecosystem will change: bandwidth / processing
• Still, there are basic trends evident now and some groundwork that has been in place for years that will yield innovation. – The internet of things ‐ sensors proliferate– Mobile connectivity and location‐based services grow– Bigger/thinner screens ‐‐ 3D displays– “Consolidated,” all‐purpose gadgets and apps
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The rise of e‐reading• 28% have e‐reading device• 21% of adults read e‐book in past year
• Read more now (including on computer and smartphone)
• Prefer e‐book for quick access, convenience, variety
• Prefer printed books for reading to children and sharing books
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4) What is the future of learning spaces?
Attuned to networked individuals/learners • More self directed, less top‐down • Better arrayed to capture new information inputs• More reliant on feedback and response• More inclined to collaboration• More open to cross discipline insights and creating their own “tagged” taxonomies
• More oriented towards people being their own individual nodes of production
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5) What is the future of community anchor institutions?
ALA
Confronting the Future
Strategic Visions for the 21st Century Public Library
http://www.ala.org/ala/aboutala/offices/oitp/publications/policybriefs/confronting_the_f
utu.pdf
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A short list of critical uncertainties
• Security of the internet• Future of intellectual property • Tolerance of ed systems (and accrediting authorities) for blended practices: online/offline, home/school, proficiency standards for individuals/cohorts
• The importance of new literacies and strategies for addressing divides
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Your map is wrong
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Thank you!Questions?