PewInternet.org

The Rise of Networked Information

Lee Rainie, Director, Pew Internet Project5.31.2012Society for Scholarly PublishingEmail: Lrainie@pewinternet.orgTwitter: @Lrainie

The traits of networked information

• Pervasively generated• Pervasively consumed• Portable• Personal• Participatory• Persistent and

searchable

• Continually edited• Linked• Social currency• Multi-platformed• Dense and multi-

threaded• Real-time and timeless

Digital Revolution 1Internet (82%) and Broadband at home (66%)

71%

66%

Internet users by age

Networked creators are everywhere (two-thirds of adults; three-quarters of teens)

• 66% of internet users are social networking site users• 59% of cell owners share photos or videos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 16% use Twitter• 14% are bloggers• Of smartphone owners: 18% location services 74%

maps/directions/local awareness

140% increase words consumed since 1980

Info consumption up from 7.4 hours a day in 1960 to 11.8 hours in 2008

Reading volume has grown 3X since 1980

100,500 words per day and 34 gigabytes

56% of adults own laptops – up from 30% in 2006

44% of adults own MP3 players – up from 11% in 2005

52% of adults own DVRs – up from 3% in 2002

42% of adults own game consoles

19% of adults own e-book readers – KindleDoubles over holiday season

19% of adults own tablet computer – iPadDoubles over holiday season

Broadband facilitates networked information

Links and multimedia

Self-paced learning

Analytics

Pervasivemedia

Mobile phones – 88% of adults

331.6

Total U.S. population:315.5 million

2011

Smartphone tipping point -- 46%

Smartphones – 46%

Apps – 50% of adults

Mobile connectivity alters media venues and expectations

New access points to knowledge (AAA)

Real-time sharing, just-in-time searching

Augmented reality

Pervasive, perpetual awareness of socialnetworks

Attention zones morph

% of internet users

Social media aids peer-to-peer learning by doing

Elevates DIY learning in social networks

Increases the role of social networks in learning

Facilitates rise of “fifth estate” of amateur experts

Changes character of social networks

What is the future of knowledge creation and dissemination?

-- Shana Ratner (1997) “Emerging Issues in Learning Communities”

New: Learning as a process

Knowledge is objective and

certain

Old: Learning as transaction

Knowledge is subjective and

provisional

New: Learning as a process

Learners receive knowledge

Old: Learning as transaction

Learners create knowledge

What is the future of knowledge creation and dissemination?

-- Shana Ratner (1997) “Emerging Issues in Learning Communities”

New: Learning as a process

Knowledge is organized in stable, hierarchical

structures that can be treated

independently of one another

Old: Learning as transaction

Knowledge is organized “ecologically”-disciplines are integrative and

interactive

What is the future of knowledge creation and dissemination?

-- Shana Ratner (1997) “Emerging Issues in Learning Communities”

New: Learning as a process

We learn best passively, by listening and

watching

Old: Learning as transaction

We learn best actively doing and managing

our own learning

What is the future of knowledge creation and dissemination?

-- Shana Ratner (1997) “Emerging Issues in Learning Communities”

6 questions for publishers

1. What’s the franchise? What’s the commodity?2. What’s the multi-media play?3. What’s the social media/social networking

play?4. What’s the mobile play?5. What’s the gift economy play?6. What is the analytics play? (metrics of

success)

22

What is revolution 4?

23

Are hot new gadgets evident now?Hot gadgets and apps that

will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators.

81% experts80% full sample

The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise.

16% experts17% full sample

24

Themes• iPhone, iPhone, iPhone• Innovation ecosystem will change: bandwidth / processing• Still, there are basic trends evident now and some

groundwork that has been in place for years that will yield innovation. – The internet of things - sensors proliferate– Mobile connectivity and location-aware services grow– Interface changes: Beyond the mouse; bigger/thinner

screens -- 3D displays– “Consolidated,” all-purpose gadgets and apps

Your map is wrong

Thank you!Questions?