FINDME

Part II• eCommerce | mCommerce |

sCommerce• Writing for web or blog• Using keywords• Social media tips and tricks• Using Animoto• Your 7-step marketing plan

Findability• Keyword research is quite important

for good search engine results, for ‘findability’, and it revolves around the question:

• How do you know what words and phrases people use when they search for your product or service?

Blog Writing

Tips

• Write to a consumer benefit

• Stick to what you know

• Use keywords

Arrgh I Hate This!

Exercise I

1. List as many ways that you can think off that people will find you online.

2. Work in groups

Using KeywordsKeyword Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site.

Exercise II

1. Find Google keyword tool2. Think “how would people search

this topic”3. Add a few keywords4. Re-write your blog

VIP Filters

Broad Match

Exact Match

Phrase Match

• Sex• Contests• Personal

stories• Share• Question posts• Controversy

posts• Opinion posts• Humour

Blog bgCompare

Cesar MilanWhat Makes A Good Harness

YouTube Video

Pros / Cons Review

Facebook bg Announce Animoto Pros / Cons Special Offer(s)

Twitter bg Announce Sales Are Up Pros / Cons See Video

YouTube bgInterview Customer

Interview Simon

N/A N/A

Digg ? ? ? ?

Newsletter bgSpecial E-

blast Announce

Feature Story Special Offer(s)

Article Marketing

bgWhat Makes A Good Harness

PR Media Release – India

bgChosen for Dog World

Sales Are Climbing

Social Media Platform

Status Team Lead Week 1 Week 2 Week 3 Week 4

May May May May

Exercise III

• Go to Animoto.com• Sign-up for a FREE account• Create your video in class

Exercise IV1. Understand your market and

competition2. Who is your customer3. Pick a niche4. Develop your marketing message

1. Write a 2-line elevator speech2. Explain the benefits of working with you

5. Determine your marketing mediums6. Set goals7. What will be your budget?