lecture on event management for final year students in dublin institute of technology
TRANSCRIPT
Michelle RyanPR Executive
Ireland’s leading specialist Travel PR, Marketing & Communications company
Traditional PR – press release distribution etc. Media buying Strategic advice Content marketing and SEO advice Digital communications including social media
management Event management
Quality vs Quantity
Who benefits most?
Competitors
Keep them happy
What type of event works where
Personal touch – face to face
Know your audience
Two days Four cities 900km 30 suppliers 150 agents
Irish Travel Industry Road Show
Six week diary notice Weekly reminders Personal calls – constant communication Social media posts with small budget to
reach a wider audience On the road visits Liaising with the venues Liaising with sponsors Social media plans
Pre-event prep
Live feed on the day
Relevant Social Media Platforms
• 882 unique viewers
• Reach of 4,282
First time an event had been live streamed within theIrish Travel Industry
Significant peak in reach
Not just one day!
Trending on Twitter
British Guild of Travel Writers Awards
#BGTWawards
Not the number – spike or short shift/change Think of trending as an event Plan, prep, execute Conference, wedding, party, trip Research hashtags, handles etc. in advance Write 90% of tweets in advance Engage in advance, get them to join the conversation Be ready to react, engage – it happens quickly Tweetdeck Dedicated team
How to trend on Twitter
Slideshare presentation:http://www.slideshare.net/TravelMediaie/how-to-trend-on-twitter-michael-collins-travelmediaie-tbex-phillipines-2016
TravelMedia.ie Blog: http://www.travelmedia.ie/blog/how-to-trend-on-twitter/
Useful links
