legoland area commercial development site€¦ · parcel id 262902663640002361 price $1,296,000....
TRANSCRIPT
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
HIGHLIGHTS
1,500 feet from Legoland gates
Frontage on Roosevelt Drive just east of Cypress Gardens Blvd.
Previously planned for 108 hotel units – or $12,000 per key
Current zoning allows for hotel, retail, multi-family, office and self-storage
Approximately 3 acres
Legoland transitioning to multi-day experience with estimated 1.5 million attendees annually
Existing demand for 240+ limited service hotel rooms in the Cypress Garden Corridor
Located in a TSDA – “Transit Supportive Development Area” of Polk County
Price: $1,296,000
Location
• Located on Roosevelt Dr. just east of Cypress Gardens Blvd. (approximately 300’), in the Cypress
Gardens Corridor of Winter Haven, Florida.– The property is located directly across from the Legoland Florida amusement park
– Convenient access to Cypress Gardens Blvd. and Highway 27
– Tijuana Flats, Ruby Tuesday, Publix, and Walgreens are all within walking distance
Property Description
• The subject site is rectangular in shape and contains 3 acres.
• The current zoning allows for other uses including retail, office, restaurants, and schools.
• Public utilities available to this property include electrical service by Tampa Electric Company and
water and sewer service by Polk County Utilities.
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
Address0 Roosevelt Dr., Winter
Haven, FL, 33884
Site Size 3 acres (130,684 SF)
ApprovalsA PD was approved for a
108-room hotel
ZoningCAC – Community Activity
Center
2014 Taxes
(Proposed)$4,690
Parcel ID 262902663640002361
Price $1,296,000
Legoland and Area InformationLegoland Florida opened in October of 2011 and is the world’s second largest Legoland park. Legoland Florida is a 145-
acre, full two-day interactive family theme park specifically designed for families with children ages 2 to 12. It features more
than 50 rides, shows, and attractions, restaurants, shopping, a breathtaking botanical garden and a water park.
The park has had very strong attendance and, although the park does not release attendance figures, attendance at the
six Legoland parks worldwide rose by 33 percent, from 7.9 million to 10.5 million, in 2012. Estimates put the annual
attendance figures for the Winter Haven location at over 1.5 million annually. The park has expanded twice already, first
opening a water park and later a new “signature land” called the World of Chima. The Central Florida Visitor’s Center reports that 25% of their ticket sales are for the Legoland theme park.
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
Legoland has recently completed its third
expansion to the park and opened its Lego-
Themed hotel in 2015. By May of that same year,
they had already sold 40% of the inventory
available through the end of year at a rate nearly
triple the County’s average ADR. There is a
strong demand for modern hotels, as over 70
percent of the hotel rooms in the area are substandard.
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
http://www.winterhavenchamber.com/blog/cypress-gardens-corridor-study-debrief
“Dr. Harris notes 6 key findings from his work studying the corridor:
1. The corridor TODAY could support at least 240 net new limited service hotel rooms given the
existing demand (editorial note: this number is disputed by people in the industry as too low given
the other drivers such as the increase demand in sporting events and business industry growth, but
remember that's TODAY. See next line)
2. There is a significant demand that could be captured such that the need for hotel rooms could
exceed 1,200 net new rooms by 2025. ”
- Cypress Gardens Corridor Study Debrief – 10/20/2015
http://www.orlandosentinel.com/travel/attractions/legoland/os-legoland-hotel-opens-20150513-story.html
“The hotel's opening completes a significant shift from a day attraction to a multiday destination, Jones said.
Initial hotel bookings indicate there was demand for that change.
Already, the park has sold nearly 40 percent of the available inventory from now until the end of the year.”
- Caitlin Dineen – 5/13/2015
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
Legoland Area Commercial Development SiteDirectly Across From Legoland Main Entrance
Winter Haven, FL
Proposed Site Plan
Mike Christopher
Sr. Director of Land
PH: 561-313-0778
Michael Lewin
Sales Associate
PH: 561-236-5391
Note: All information contained herein was obtained from sources we consider to be reliable. However, we
are not responsible for misstatement of facts, errors, omissions, prior sale, withdrawal from market, or
change in price or terms without notice.