leroy merlin france · pdf filecommunication interne & institutionnelle – avril 2014...

1 Communication Interne & institutionnelle Communication Interne & institutionnelle

LEROY MERLIN France

2 Communication Interne & institutionnelle – Avril 2014

Communication Interne & institutionnelle

Our ambition : accompanying

inhabitant’s dreams worldwide

• GROUPE ADEO is a pioneer company, Today Leroy Merlin France is the leader, on the French DIY market, in home and lifestyle improvements.

• Specialized in the sale of products and projects, its ambition is to “help each inhabitant to dream of his future home and to fulfill his dreams”, and by placing customer satisfaction as his first overall concern.


Date

1923 - Adolphe Leroy and Rose Merlin start selling American military stock, retrieved at the end of the First World War.

1960 - The “Stock Americain” opens more warehouses in the North of France and becomes “Leroy Merlin”.

A Story which started in

1923 and is still in its

construction


Date

1968 - Opening of a self-service DIY store in Noeux-Les-Mines (North of France).

1980 - With its 33 stores, the company is purchased by the Mulliez Family.

1986 - Launching of the employees shareholder scheme.



construction


Date

1995 - Launching of the Corporate project, “Vision” process : Leroy Merlin France is the first company, to lead all of its employees in one unique process in the world.

2005 - Leroy Merlin France opens its first franchised store and has 5 today.



construction


Date

2007 - The multi-modal site in Dourges

(North of France) opens the new logistical

centre Leroy Merlin France, covering

54 000 square meters.

2009 - Opening in Valence (South of

France) of the first positive energy store.

2010 - Opening of the second multi-modal

logistic centre in Valence.

2011 - Opening in Perpignan (South of

France) of a low-energy building

without energy compensation.



construction


Date

A company, which has constantly grown

for twenty years Key Figures in 2014

20 000 employees

5,8 thousand million

euros

3,9%

Progress of

121 integrated

stores and 6 franchised

stores

Surface area

store : from

3 700 up to

21 700 square meters

60 000 references in stores + 20 000 available

“on-order”

2 in Dourges (North

of France) and Valence (South of

France)

logistical

multi-modal

platforms 3 000 suppliers

Turnover :

An average of

180 million visits on leroymerlin.fr


Date

Our presence in France End of 2014

Regional

management

offices

franchised

stores

9

6

121 integrated

stores


Date

The values that describe our “company’s spirit” are enacted

everyday by a real devotion to our customers, through the

pleasure we take in our jobs and by a real taste for human

relationships.

From the values of Commitment, Simplicity, Generosity and

Respect, another strong value is added :

Autonomy in the workplace.

The right decisions are taken as close as possible to the field

by those who have the best knowledge.

A company philosophy which

is strongly shared


Date

The teams of Leroy Merlin France have built a Corporate

Plan which reflect its values.

It is led each day through management by participation,

where Managers are encouraged to “naturally” trust and to

generate ideas from their teams rather than imposing their

own ideas.

It is this culture that is the best guarantor of our sharing

policy.

Our Sharing philosophy is in the depth of our Human policies

A company philosophy strongly shared


Date

Leroy Merlin France has devoted for over 15 years, more than 5% of its payroll to training employees, three times more than the registered average in France.

Acquiring qualifications is at the heart of our corporate strategy. The company enables each employee to elaborate his professional training project.

An internal training institute, Leroy Merlin Development Institute (IDLM), created at the beginning of the 1990's, recognized now by the State, develops more than 450 tools and pedagogical contents responding to the needs of the company and those of the employees : e-learning units, innovative training workshops…

Our Human Policies :

Acquiring qualifications


Date

Leroy Merlin, an attractive employer

Leroy Merlin France is awarded “it is great place to work”

in the Best workplaces Institute academy, and has been

on the prize list for the last ten years. In 2014, Leroy

Merlin gets the 6th place, and stays the first company of

this size with such a level of result.

Among the more significant results :

• 86 % of the staff consider that the management handles the company truthfully and in respecting the ethical codes.

• 76 % consider that the company offers useful training for their personal development.

• More than 90 % have underlined the diversity spirit of the company, and think that the employees are fairly treated whatever his age, sex, religion, ethnic origin or possible handicap.

• 86 % are proud to say that they work for Leroy Merlin.

• The quality of integration of the new recruited is admitted by 91 % , all position levels included.


Date

The personality of the applicant, his frame of mind and his

commitment make more difference than the qualifications he has,

particularly in jobs such as Sales-Adviser, Customers Service

Host(ess) and Logistics.

With regard to other key positions, the company is as much

interested in graduate applicants, from third level education with or

without experience, as in candidates without qualifications, but with

successful experience in a similar profession.

1 950 employees have been recruited (Long Term Contracts) in 2013.

Every year 70% of available jobs are filled in-house



Date



Date

Our profession : Helping each inhabitant

to dream of his home and to fulfill his

dreams

Leroy Merlin places its inhabitants' satisfaction at the

heart of its preoccupations.

• Listening to understand their expectations.

• Providing inspiration to them, proposing ideas to them

that respond to their needs,

• Offering the best choice in products and services.

• Accompanying them so as to fulfill their projects.

• Contributing to developing concepts and responding to

home problematic.


Date

Leroy Merlin France has built its corporate strategies around a

number of ideas :

• Choice: an offer of 80 000 available references, easy to reach

for the inhabitants, everywhere, when they want, and 40 000

references can be bought by remote access.

• Price: a policy that enables each inhabitant whatever his

budget, to find an answer to his need.

• Pedagogy : it depends not only upon the skills of the teams in

stores, but also upon a multiplicity of aids, tools and services

(buying guides, DIY courses, installation services, telephone

assistance...).

• Confidence and proximity : a close built relationship with

inhabitants, regulated by meetings and exchanges (customer

events in stores, creation of DIY Clubs...)

Our profession : Helping each inhabitant

to dream of his home and to fulfill his

dreams


Date

Leroy Merlin works towards sustainable

Housing

Leroy Merlin France signs a responsible improvement procedure,

symbolized by a commitment :

“Dream up tomorrow’s home”

In practical terms, this commitment aims at :

• Designing a house that respects its inhabitants.

• Preparing the future of a house.

• Preserving the comfort of its inhabitants in all of life’s situations.

• Dreaming up and providing affordable solutions.

• Encouraging the use of less polluting products.


Date

Our commitment “Dream up tomorrow’s home” can be

put into four themes. Each of them accompanies the

product and the services depending on their specific

functions.

Leroy Merlin works towards sustainable

Housing

For a healthier house For a more comfortable house

For a more economic house For a more eco-friendly house


Date

Leroy Merlin develops a logistic process that enables to

optimize product availability for customers, while limiting

the ecological impact generated by their transportation

- Building of two multi-modal platforms in Dourges (North

of France) and Valence (South of France), which reduce

the average distances between the warehouses, suppliers

and stores.

- Diversification of the mode of transport: 8 million

kilometers have been saved on the road over three years,

thanks to river traffic and to the combination between

rail/road transport.

- Optimization of the trucks load.

Leroy Merlin optimizes its logistic

circuits and restricts its

environmental footprint


End of 2009, the new store opened in Valence (South of France) testifies to the advances made by Leroy Merlin. It represents building standards in the field of sustainable development of the future stores of the company.

In 2011, Perpignan (South of France), a new step in the realization of very low environmental and energetic impact buildings.

Valence : a positive energy store

Perpignan : low-energy building without

energy compensation


Date

The Leroy Merlin Foundation generated by employees willing to

involve themselves in favour of disabled persons or dependent

people .

Employees commit their help to families and help them in their

plans to improve their home.

350 projects have been handled since 2006

Since 1998 Leroy Merlin has also been a partner in the competition

of “Papas Bricoleurs et Mamans Astucieuses”, (DIY Dads and

clever Mums) the aim is to help families whose children are

disabled. Its target is to stimulate “clever” innovation to fit their

housing.

The Leroy Merlin Foundation

“For housing adapted to everyone”


Date

For more information

www.leroymerlin.fr

www.leroymerlin.com

www.recrute.leroymerlin.fr

www.fondationleroymerlin.fr

www.leroymerlinsource.fr

www.ducotedechezvous.com

www.groupe-adeo.com

http://www.leroymerlin.fr/

http://www.leroymerlin.com/

http://www.recrute.leroymerlin.fr/



http://fondationleroymerlin.fr/



http://www.leroymerlinsource.fr/


http://www.ducotedechezvous.com/

http://www.groupe-adeo.com/





Date

1st french Player on the D.I.Y international market

• 73 500 employees (3 800 recruited in 2013)

• 28 business units, 13 countries.

• Turnover 2012: 16.3 thousand million euro

• Classified in the 3rd world row

• Classified in the 1st European row

GROUPE ADEO

The figures in 2013


Multi-expert Signs LEROY MERLIN

348 stores 6 000 up to 19 000 metres square KOZIKAZA

1 community web site

Proximity Signs AKI, BRICOCENTER and WELDOM

391 stores, including 246 franchised stores

1 000 up to 4 000 metres square

Discount / Warehouse Stores BRICOMAN and BRICOMART

60 stores 5 000 up to 10 000 metres square

DOMPRO

Sign for the professionals

126 sales units

Decoration Signs ZODIO : 10 stores

DECOSMART, LIGHTONLINE, DELAMAISON,

DECOCLICO, HOMES UP : 5 referent web sites of sale

on line - 2 showrooms

Specialized Signs KBANE : 2 stores

GROUPE ADEO

The Signs

leroy merlin france · pdf filecommunication interne & institutionnelle – avril 2014...

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