Connecting people, emotions and locations together

José Rodrigues, Francisco Campelo, Mark Melnykowycz

Energia de Portugal – 27/10/2014

Team

FranciscoLisboa

JoséLisboa

MarkZurich

• Coding, Java, backend server development

• Mobile device development with Xamarin’s cross-platform IDE in C++

• Business development; • Partnership development and customer

acquisition;• UI and frontend engineering for the web

app• Product development strategy• Partnership development and customer

acquisition;• The “idiot”

STORY MAKER WEB APP

MOBILE APP

EXPERIENCES IN THE CITY WITH STORYTELLING

LOCATION BASED STORYTELLING

VALUEPROPOSITIONS

CHANNELS

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMS COST STRUCTURE

KEYPARTNERS

KEYRESOURCES

KEYACTIVITIES

Lost In Reality BMC v0.1

VP01: Experiences in the city with storytelling

VP02: Plataform to write and publish Location-based stories and content

VP03: Compelling way to promote a product, service or event

CR01: Automated service

CR02: Story recommendations & featured stories

CR03: Online support and advanced creating tools

CH01: Follow stories with mobile app only

CH02: Create with (a) mobile & (b) web app

CH03: Fairs and direct contact, wom

CH05: Social Net., forums, digital mags and partners

CH06: accquisition on (a) website and (b) appstore

CS01a: Millennial Locals

CS01b: Tourists

CS02a: Artists

CS02b: Journalists & Bloggers

CS02c: Writers & storytellers

CS03a: Local Stores

CS03b: Marketing Agencies

RS01: Royalties on direct story sales or subscriptions RS03: Story

Campaigns Contracts

RS02: Royalties on rewards from local businesses

KA01: Development: coding and UI

KA02: Promotion and Markting

KA03: Review Service only for paid stories

KR03: Developers

KR02: Software and app store licences

KR01: Cloud Servers

KA04: Support, story recommendation

KP06: Cloud Server Providers

KP01: Tourism partners: hotels, hostels, kiosks, travel agencies

KP05: Storytellers communities

KP02: Local instituions: Museums, Art Schools, Art&Cultural associations

KP03: Writers, journalists, bloggers, film makers

KP04: Celebrities

CST01: Promotion & Marketing

CST02: Cloud Servers

CST04: HR for Development: coding and UI

CST03: Software and app store licences

CST05: HR for Support, story recommendation CST06: Review

Service

RS04: Free mobile appRS05: Free story creation and publishing*

CS02d: Independent city guides

RS06: Publishing subscriptions

Business Model

Hypothesis Validation BoardHypothesis High Risk

HypothesisHypothesis being Tested

Valid Hypothesis

Invalid Hypothesis

Version

Copyright Fábrica de Startups S.A. www.fabricadestartups.com

CS01: Tourists and Locals will follow location based storiesI5xP5=25

CH01: People will follow a story with a smartphone? I5xP5=25

VP02: People will publish a story.I5xP5=25

CS02: People will create location-based storiesI5xP4=20

RS01: People will pay for a location-based story.I4xP5=20

CH02a: People will create stories on the go with the mobile app.I5xP4=20

CH02b: People will create stories with the web app.I5xP4=20

CR01: People will use the platform autonomously5x3=15

VP01: People are looking for new experiences in the city. 5x3=15

KP02: Art schools and students will collaborate with us to create content.4x3=12

KP04: Celebrities will collaborate with us on the creation of content. 4x4=16

CS03a: Local biz. will promote their biz. with a story.3x4=12

CS03b: Marketing agencies will use the platform to build marketing campaings3x5=15

RS02/1: People will write stories to promote a local biz. in exchange for a reward per visitor.3x4=12

RS03: Marketing agencies and local biz. would stablish contracts of stories distribution3x4=12

KP05: Storytellers will volunteer to review the stories on their location.3x4=12

Lost In Reality 0.1

RS02/2: Biz. will pay storytellers that take potential customers to visit a certain local store.

CR02: Story recommendations & featured stories attract custommers and motivate story purchaseI3xP2=6

KP02: Museums will collaborate with us to create content2x3=6

Hypothesis formIxP – Impact x Probability

VP03: Location-based storytelling is a compelling way to promote a business, against more agressive advert. types.4x4=16

RS06: People will pay for a publishing subscription to have unlimited free stories visualization.2x4=8

Achivements

Startup Pirates 2012, 1st prize

Acredita Portugal, 2014, top150

Pioneers Challenge 2014, top150

Invited to Pitch at Startup Rally, Munich and Zurich

Web app MVP ready

Mobile app MVP ready

COMPETITIONS

PRODUCTS

Lessons Learned

1. Validation ASAP

2. Keep track

Is this a good idea only in my head?

Report all your validation process and jkeep it organized and accessable

3. BMC -> Extr. Hypothesis -> Test -> Pivot?Bussiness Plans rarely survive first contact with customers

Main Challenges

1. Prepare the MVP for user validation

2. Reach potential users through interviews and surveys

3. Feed the platform with stories