lessons learned week #1, energia de portugal 2014- say2me
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Lessons Learned Week #1, Energia de Portugal 2014- Say2meTRANSCRIPT
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Energia de Portugal – Lisbon October 27, 2014.
LESSONSLEARNWEEK01
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WHO WE ARE
Luan Duarte CEO
Francisco Pimentel CTO
Filipe Magalhães CFO
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The simplest and fastest way to deliver customer feedback
to the right person.
The suggestions box which works!
WHAT WE DO
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SEND US YOUR SUGGESTIONS!
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avalia.ai/rest
SEND US YOUR SUGGESTIONS!
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SEND US YOUR SUGGESTIONS!
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SEND US YOUR SUGGESTIONS!
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SEND US YOUR SUGGESTIONS!
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MAIN ACHIEVEMENTS Week01
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MAIN ACHIEVEMENTS 1. Canvas 2. Hypothesis validations 3. Metrics (AARRR)
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MAIN ACHIEVEMENTS 1. Canvas
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MAIN ACHIEVEMENTS 2. Hypothesis validations
Service providers feel the need to make long-term customer satisfaction monitoring
H-40 [RSB-01]
20
Service providers are willing to pay a monthly fee to monitor customer satisfaction
H-41 [RSB-01]
20
E-mail marketing has the ability to generate traffic to landing page
H-17 [CHB-01]
10
Testing !
Alerts by e-mail are effective to warn about situations that require immediate action
H-32 [CRB-01]
16
Receiving responses form feedbacks given is able to engage the utilization of the platform by users
H-38 [CRC-01]
9
Service providers that access the landing page become interested in purchasing the system
H-15 [CHB-01]
15
Tested!
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MAIN ACHIEVEMENTS 3. Metrics Acquisition: 74 unique visitors at landing page (without campaigns) 291 feedbacks Activation: 130 new user e-mails (non-anonymous feedbacks)
8 new prospects pressed the “Start now!” button Retention: 15 returning visitors to the landing page (21%)
29 feedbacks from returning users (10%) Recommendation: No recommendations on this period (further
actions on track) Revenue: 8 pre-orders (“Start now!” button)
3 orders
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TOP 3 LESSONS LEARN Week01
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TOP 3 LESSONS LEARN 1. Effectiveness of the alerts by e-mail Alerts by e-mail are NOT an effective way to warn about situations that require immediate actions. TODO: Test new ways such as SMS and Push-notifications.
2. The landing page conversion The landing page is NOT converting enough. TODO: Plan new designs and make A/B tests with them.
3. Communication inn-app with users
The engagement of customers who received answers from service providers is higher than the engagement of those who didn’t. TODO: Study and test new ways to notify customers about their feedbacks, even if the service provider hadn’t answered yet.
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TOP 3 CHALLENGES Week01
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TOP 3 CHALLENGES 1. Study and test SMS and Push-notifications • Find the best channel to send alerts.
2. Redesign the landing page • Explain the service in a more complete and simpler way; • Improve the landing page conversion funnel.
3. Enhance the landing page traffic • Have more data to validate the new design; • Increase awareness; • Increase sales through the landing page.
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LESSONSLEARNWEEK01
Energia de Portugal – Lisbon October 27, 2014.