informational & media guide

2007

do judge a book by its cover( )

l’étoile magazine is the go to for Twin City creatives. The best in emerging

art, fashion, music and design are shaken, not stirred, into a witty, irreverent,

and smartly-designed style book. Produced in limited quantities twice a year,

each issue spotlights the brightest local talent and provides an unparalleled

platform for contributors to showcase their best work.

Our readers are trendsetters, insightful influencers, and savvy consumers.

From fashion-forward style idols to up-and-coming entrepreneurs, l’etoile

brings content to the cutting edge. Founded in 2005 and expanding in 2007,

l’etoile captivates its audience through innovative design, dazzling content,

community alliances and a weekly compilation of the best events, activities,

ideas and products our fair cities have to offer.

Shimmering and powerful, the bright and beautiful gravitate towards l’étoile.

informational & media guide

The art of being a hipster is to look like you know what you’re doing – even

when you’re faking it. Just do it with incredible style. That’s what makes you

a star…That…and l’étoile.

- Robyne Robinson, FOX 9 News

l’étoile is distinguished by its genuine collaboration with local artists. The

result is a richer publication with a vibrant creative pulse.

-Katherine Rochester, Walker Art Center

Museums are for the dead, l’étoile is for the living. And of course I want

to be in both.

- Nicholas Harper Owner, Rogue Buddha Gallery

Those girls glitter!

- Emma Berg, Owner, mplsart.com

l’étoile magazine is evidence that there is something beautiful happening

here in Minneapolis. Its readers are inspired to take on the art and fashion of

Minneapolis as a lifestyle.

-Anna Lee, Voltage: Fashion Amplified

If l’étoile and The Onion got married, their kids would be smoking hot, classy

and well designed…but not very politically correct.

-Rob Shellman, The Onion News Publication

l’étoile magazine has made the Twin Cities art scene accessible to everyone.

Before I started reading the magazine, I had no idea how much talent there

was around here. They (the l’étoile staff) always know what’s going on before

anyone else. I use their weekly emails to plan out my weekends.

-Kate Boruff, l’étoile subscriber

l’étoile magazine is a biannual collectable art and style book. It is produced in

limited edition and published in full color on high-quality stock.

Individual issues are available online and nationwide at a growing number

of select retail outlets. 500 copies of each issue are hand delivered to the

Twin Cities’ top tastemakers, entrepreneurs, corporate decision makers and

arts advocates, ensuring l’étoile is positioned firmly in the mind of the area’s

busiest movers and shakers.

The online component of l’étoile packs just as much punch. letoilemagazine.

com attracts an international audience, while the production of “What’s

What,” a weekly compilation of the Cities’ very best happenings, has attracted

over 4,000 subscribers. Our loyal readers also adore our seasonal, cleverly-

unexpected gift lists.

circulation

l’étoile’s advertising base is a select group of products and services our readers

crave, from national names to local creators on the rise. Our advertisers strive

to tell their stories with the same attention and care with which we tell our

own. Presentation is everything! Advertisers can feel confident their business

will be well represented through thoughtful placement, high quality standards

and personal account management.

l’étoile’s all volunteer, diversely-talented staff brings immense amounts of

talent and passion to this project. To magnify these traits, we partner with a

number of art and cultural associations. We love celebrating and supporting

the community that nurtures us and we take pride in creating opportunities

that allow local talents to flourish. Whether in our magazine or at one of the

inspired (and inspiring!) events we sponsor, emerging stars have the chance

to shine.

l’étoile has established a reputation for setting, not reporting, the standard

for local style and culture and works each day to keep our reader’s trust and

respect. By supporting l’étoile, you help support the arts in your community

– and look stylish while doing it.

why advertise?

age:

under 21 19%

21-30 44%

31-40 37%

sex:

female 72%

male 28%

education:

college grad 85%

advanced degree 34%

income:

$20,000 & under 12%

$21-35,000 36%

$36-50,000 37%

$51-65,000 11%

$66,000+ 3%

about l’étoile readers

full page

inside cover (front or back)

back cover

two page spread

half page (limited availability)

quarter page (limited availability)

acceptable file format

bleed

resolution

colors

9” x 12”

9” x 12”

9” x 12”

9” x 24”

4.5” x 12”

4.5” x 6”

eps, tif, pdf

1/8”

300 dpi (all raster art)

cmyk (no spot color)

$1000

$1300

$1600

$1650

$600

$300

advertising rates

To set up an appointment to discuss advertising in l’étoile magazine

contact Marketing Director Kate Iverson at 612-296-1811 or by e-mail

kate@letoilemagazine.com.

94% of Minnesotans believe that the arts and

cultural activities help to make Minnesota an

attractive place to live and work.

92% of Minnesotans believe that the arts are

crucial to their quality of life.

67% of Minnesotans attended an arts activity

(at a theater, auditorium, concert hall, museum,

gallery) within the last year.

According to a recent

study on the impact of the

arts in Minnesota :

you

Thank you for taking the time and we look forward to working with you