yerevan magazine media kit

200,000 COPIES in CIRCULATION THROUGHOUT THE WORLD

Delivering a global, insiDer’s view on style anD Design

2010 MeDia Kit

Pg 2 135 South Jackson Street Suite 204 Glendale, CA 91205 Tel (818) 507-7057www.yerevanmagazine.com


GLOBALLY RECOGNIZED CELEBRITIES GRACE OUR COVERS

A LIFESTYLE pubLICATIon For SuCCESSFuL IndIvIduALS


Household Income

Age

occupation

Gender

Above $200,000 $100,000-$199,999 $45,000-$99,999

18 %

36%

46%

27-39 18-26 40+

42 %

13%

45%

professional Mid Level Manager business owner

Men Women

Senior Level Executive

46%

4%

23%

27%

46%54%

Standard (price per issue)sizes 1 issue 2 issues 4 issues 6 issues

premium (price per issue)guaranteed placement (minimum issue purchase requirements may apply)

Inside Front Cover + page 2

Full pages 4, 6, or 8

AdvErTISInG rATESTwo page Spread

Full page

Half page

Inside back Cover

back Cover


1/3 page

Two page Spread. . . . . . . . . . . . . 6,000

Full page. . . . . . . . . . . . . . . . . . . .2,500. . . . . . . . . 2,000. . . . . . . . . . . 1,800. . . . . . . . . . . 1,500

Half page. . . . . . . . . . . . . . . . . . . 1,300. . . . . . . . . 1,200. . . . . . . . . . . 1,000. . . . . . . . . . . 1,000

1/3 page. . . . . . . . . . . . . . . . . . . 1,200. . . . . . . . . 1,000. . . . . . . . . . . . 800. . . . . . . . . . . . . 800

First Two page Spread . . . . . . . . 7,000

premium rt.Hand . . . . . . . . . . . .3,000. . . . . . . . . 2,500. . . . . . . . . . . . 2,000. . . . . . . . . . 1,800

Hard Insert (not including cost). 3,000. . . . . . . . . 2,500. . . . . . . . . . . . 2,000. . . . . . . . . . 1,800

Inside back Cover. . . . . . . . . . . . 8,000. . . . . . . . . 7,000. . . . . . . . . . . . 6,000. . . . . . . . . . 5,000

back Cover. . . . . . . . . . . . . . . . . 10,000. . . . . . . . . 9,000. . . . . . . . . . . 8,000. . . . . . . . . . 7,000

rates do not include advertising services such as marketing or campaign consultations, design and

art work.

In-house creative services are available for minimal charge. please contact your account executive for

additional information.

YErEvAn Magazine does not accept advertising deemed offensive by the publisher and reserves the

right to reject any ads.

AdvErTISInG SpECIFICATIonS

MAGAZInE Ad SpECIFICATIonS

Pg 6

Standard trim size : 9 x 11.4 inch - perfect bound.

Advertising artwork : TIFF or EpS formats.

Halftone illustrations : minimum resolution 250 dpi (300dpi for covers).

print-outs of advertising materials available for approval upon request.

Colors on print-outs may differ after actual printing.

135 South Jackson Street Suite 204 Glendale, CA 91205 Tel (818) 507-7057www.yerevanmagazine.com

Two page Spread : Trim size 18” x 11.5” - With bleed 18.25” x 11.75” - non-bleed 15.7” x 9.875”

Full page : Trim size 9” x 11.5” - With bleed 9.125” x 11.75” - non-bleed 7.875” x 9.875”

Half page : With bleed 9.125” x 6” - non-bleed 7.875” x 4.938”

Third page vertical : 7.875”x 2.5”

Third page Horizontal : 3.29” x 7.875”

Inside back Cover : Trim size 9” x 11.5” - With bleed 9.125” x 11.75” - non-bleed 7.875” x 9.875”

back Cover : Trim size 9” x 11.5” - With bleed 9.125” x 11.75” - non-bleed 7.875” x 9.875”

our Folk

Forum

Alphabet

bridges

person

view

Expert

Sport

Info

Fashion

photography

Yerevan Actual City

nation

brand

Eco

Yervan virtual City

branding Armenia and Armenians Across the World

A regular in-depth report from the editors of YErEvAn magazine addresses a broad variety of themes and subjects. From lifestyle and fashion to tradition and history, from technology and e-business to management and marketing, from art and music to aca-demia and architecture, YErEvAn magazine delivers insightful stories of famous individu-als and provides focused coverage of the leading companies and their strategies. Many consider YErEvAn magazine a miniature encyclopedia that is used as a reference to all things Armenian.

As the world’s largest and the most influen-tial magazine in the Armenian community, YErEvAn makes a decisive difference in marketing campaigns.

ConTEnT


de Facto

Gallery

Art

patrons

Top List

Autograph

names

Cinema

Event

Ambiance

Journey

Hypotheses & discoveries

Excursion

Archive

retro

Action

designed to make sense of it all

The rapid growth of ethnic media is a global trend. It is particularly active in the united States of America, the land of freedom, opportunity, and diversity. As of 2008, there are over 400 ethnic magazines in the u.S. (www.journalism.org). The leading publications target the larg-est ethnic groups in America: African-Americans, Hispanic, Irish, Jewish, Italians, and many others. Thus, YErEvAn enthusiastically embraces the challenge to compete for space in the magazine world of many accents.

YErEvAn magazine attracts an ethnically varied readership that has an appetite for entertain-ment, thoughtful commentary, insightful features, and tasteful advertising that is pleasing to the eye.

YErEvAn magazine features the bold personalities of the past and the brilliant individuals of today who share stories from their fruitful lives and reveal secrets of their success.

YErEvAn’s signature voice and trusted content have made it the foremost publication in the Armenian community. offering a rare convergence of lively writing and world-renowned pho-tography, the magazine is credited with raising the bar in ethnic, and particularly, Armenian journalism.

YErEvAn magazine is much more than a publication. It is named after the capital of Armenia and thus serves as a large cultural project which focuses on preserving and displaying pages of Armenian history and presenting the many aspects of what it means to be an Armenian. It is a project that brings the Armenian diaspora together. After all, Yerevan is the capital of all Armenians.

EdITorIAL vIEWpoInT


YErEvAn magazine, an ethnic publication with an Armenian focus, was launched in English by Ethnopress in the 2005. This publication occupies a unique niche on the magazine market. It’s readers span the globe from Yerevan to Los Angeles. Cosmopolitan, intellectual and visually appealing, YErEvAn magazine appeals to readers beyond the ethnic boundary.

YErEvAn magazine is a publication of a new age with the a spirit of a colorful nation. While it observes events and news significant to the nation of Armenia, it embraces the many repre-sentations of Armenian life outside of Armenia. Serving one of the largest diasporas in the world, YErEvAn magazine succeeds in capturing the attention of readers of various nations, age groups, and social levels.

named after the capital of Armenia, YErEvAn magazine is a 148 page glossy print lifestyle publication with a positive feel. The celebrities on our covers are recognized not only in Arme-nian commuities, but anywhere in the world. The large variety of themes attracts readers of both genders of all ages. Since 80% of our readers collect YErEvAn magazine for later refer-ence, thus the advertisement is timeless!

over the last five years, many reputable companies with budget ranging from just a few thousand to a few million dollars have already advertised in YErEvAn magazine. Advertising in YErEvAn magazine brings prestige to the featured brand or service.

besides regular advertising, YErEvAn magazine also offers paid editorial reviews. The editors, correspondents and photographers responsible for reviews are creative, diligent and open-minded. They are attuned to what the readers want and work diligently to create content that is appealing.

YErEvAn magazine’s advertising team is ready to discuss advertising opportunities for your needs. We look forward to working with you to create the best that you deserve.

AdvErTISInG vIEWpoInT


The prestigious list of YErEvAn’s satisfied advertisers are long and include Maurice Lacroix of Swirzerland, Fabi Shoes and Acces-sories, Gianfranco Ferre, nespresso, Yerevan brandy Company, Fortune vodka, HAYASA productions, renco real Estate Company, IceLink Watch, Ethnoprincipe, providence Health and Services, Los Angeles Institute of Foot and Ankle Surgery, Martinian & Associ-ates Lawyers, Armenian duduk from djivan Gasparyan, Arbat banquet Hall.

YErEvAn is the largest independent ethnic Armenian publication with circulation exceeding 200,000 worldwide. It represents a global project with offices in Armenia, uSA, and russia. The English version is printed quarterly and the russian version is printed monthly.

The main distribution channels of YErEvAn magazine are subscription and newsstand sales. Complimentary copies are distributed during all diplomatic missions of the republic of Arme-nia, at select schools and universities, and major hotels.

Within a framework of strategic partnership with airlines, YErEvAn magazine is distributed on all international flights of ArmAvia Armenian Airlines and select interational flghts of Aeroflot. - the leading russian airline.

dISTrIbuTIon In THE uSA, CAnAdA, ruSSIA, ArMEnIA, uK And AuSTrALIA


Main distribution in the uSA and Canada

Main Airports and select Airlines

book Stores i.e. borders, barnes & noble, etc. newsstands

Service Stations

Supermarkets and retail Chains i.e. ralphs, Jons, 7-11, etc.

Armenian Stores

online Stores exp: Amazon.com Major Hotels YErEvAn pubLICATIon SCHEduLE

ISSuE/MonTH ordEr dATE Ad CLoSE on nEWSTAndS

Winter 2010 october 15 november 15 december 15

Spring 2010 december 15 January 15 February 15

Summer 2010 March 15 April 15 May 15

Fall 2010 June 15 July 15 August 15

There are an estimated 9 million Armenians around the world. The majority of them live outside Armenia and have significant presence in countries

such as the united States of America, France, Canada, Iran, russia, ukraine, Georgia, Turkey, Argentina. The Armenian diaspora

grew considerably during and after the First World War.

The first Armenian known to have to set foot on American soil was Martin the Armenian, who arrived in the Jamestown colony in virginia in either 1618 or 1619.

Today the Armenian community is very active in the united States. They are professionals in the fields of laws, business, academia, medicine, politics, sports, gov-

ernment, and entertainment. True to their nature as intellectually curious merchants and traders, Armenians have been drawn to the continent since the early days

of the American colonies to explore new opportunities.

This map represents the distribution of YErEvAn magazine throughout the world.

135 South Jackson Street Suite 204 Glendale, CA 91205 Tel (818) 507-7057www.yerevanmagazine.com

Pg 11

135 South Jackson Street Suite 204 Glendale, CA 91205

www.yerevanmagazine.com

CONTACT ETHNOPRESS USA

phone: 818 . 507.7057 Fax: 818.507.9015

yerevan magazine media kit

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