mediakit 2011/2012

Schiphol Airport Facts & Figures

Passenger Profile:

➔ 45 million passengers per year

➔ 60:40 Male / Female

➔ 47% between 31-50 years

➔ Retail spend equates to over €150,000,000 per year

➔ ACI EUROPE Best Airport awards 2011

➔ Number 1 Top Airport for shopping - Today Luxury travel 2011

➔ Indoor shopping in more than 100 stores 365 days per yearNe

Schiphol factS

Passenger Facts & Figures

Passenger Origin

➔ The Netherlands - 33%

➔ Rest of Europe - 37%

➔ North America - 12%

➔ Far-East 9%

➔ Africa - 6%

➔ Central/South America - 5%

➔ Middle-East 3%

Travel Motive

➔ Business - 37% (of which 51% are Decision Makers)

➔ Non-Busines - 63%

Biggest Spenders:

➔ Over 4.5 million Asian passengers use Schiphol each year

➔ Over 500,000 Russian passengers use Schiphol each year

➔ Over 600,000 South American passengers use Schiphol each year

Shopping Facts:

➔ 76% of passengers delay moment of a planned purchase until they reach the airport

➔ Passengers like to shop at the airport: 64% make a purchase at an airport store or restaurant

➔ On average a passenger spends 2,5 hours at Schiphol

paSSengerS

time at the airport

travel time to schiPhol

60 miN

laNdside

36 miN

louNge

52 miN

Pier/gate

59 miN

Schiphol Magazine

➔ Strategically distributed at over 200 locations throughout Schiphol Airport - Covering all lounges / shopping & waiting areas

➔ Targeted reach to your customer with time on their hands

➔ Customised integrated partnership with Schiphol Magazine

➔ High impact campaign with DIRECT RESPONSE available through retail shops

➔ Ensure your brand is seen alongside one of the worlds leading travel retail environments

➔ Reach 45,000,000 ACTIVE consumers per year

➔ Reach an audience when their time is guaranteed

➔ Reach passengers who are looking to spend money at Schiphol

Schiphol magazine

faSt factS:

• monthly publication

• available for free at all main paSSenger areaS at the airport

• 100,000 copieS per month

• bilingual (engliSh / dutch)

• gloSSy look and feel

• main pillarS: travel, Shopping, faShion, reviewS, trivia, Schiphol information & guide to the netherlandS

distribution

Why advertise?

➔ Distributed at over 200 strategically positioned stands throughout Schiphol Airport including all lounges

➔ Daily control and refils to make sure the displays are filled and look tidy

Here you can find a selection of the pillar articles in Schiphol Magazine

content

coNteNt

travel

Shopping

faShion promote your product or Service?

Promoting your product, brand or service within the editorial pages is always discussable.

ExamplEs:

If your product is available at the airport, we can implement it in the shopping pages.

your fashion item or accessories is not available at the airport? We can implement it in ‘the style of’ pages.

Got a hotel or travel related service? Let our journalists review it!

Note: editorial pages gets more attention and are of higher value to the readers.

For more information please contact us

content

Shoe Selection watch Selection

dutch highlightS interviewS

behind the SceneS newS

coNteNt

clientS

bacardi

american expreSS

foo

d &

bev

era

geS

fin

an

cia

l

old amSterdam

gwk travelex

our advertisers

clientS

ugg

longchamp

faS

hio

n a

nd

acc

eSS

or

ieS

hugo boSS

our advertisers

clientS

gueSS

tumi

trav

el a

cceS

So

rie

S

lacoSte

porSche deSign

our advertisers fa

Sh

ion

an

d a

cceS

So

rie

S

clientS

choiceS by dl frederique conStant

our advertisers w

atc

heS

an

d j

ewel

ry

rolex

clientS

canon

kpn

tele

com

& in

ter

ne

t

boSe

vodafone

our advertisers el

ectr

on

icS

clientS

victoria Secret

belaStingdienSt / douane

oth

er

davidoff

Space expedition curacao

our advertisers fr

ag

ra

nc

eS a

nd

bea

uty

Shopping Promotions

Schiphol Magazine includes a Shopping section featuring:

➔ Travel retail product launches

➔ Travel retail promotions

➔ Themed gift buying guides. Luxury/Valentines/Executive watches etc

Schiphol Magazine supports the following sectors:

➔ Confectionary

➔ Liquor

➔ Watches

➔ Jewelry

➔ Cosmetics

➔ Perfumes

➔ Books & Magazines

➔ Electronics

➔ Children’s toys

Products that are promoted in the Shopping section will also include a Map Reference for Direct Conversion

advertiSe

82% of paSSengerS thinkS advertiSing fitS the airport

paSSengerS expect to See luxury itemS advertiSed at the airport

Immediate Conversion

➔ Schiphol Magazine allows direct contact between brands, potential customers and retailers

➔ Tap into this luxury mindset of the passenger and brand yourself as a luxury item

➔ Airline passengers are early adopters and seek inspiration at the airport - they expect to see luxury brands, they delay moment of purchase until the airport - DUTY FREE SAVINGS

We reccomend that adverts include map reference.

This is perfect for:

➔ New product launches

➔ Extension to existing Schiphol Media Campaign

➔ Raising awareness within the travel retail industry

➔ Special promotions

➔ Communicate in depth messages to the readers

If there is only one place adverts deliver quick measurable response - it is here

advertiSe

avaILabLe at Fashion & TravEl

map: 4

rateS

rates 2012

specifications

1/1 (full page)1/2 (half page)

2/1 (Spread)

bleed (+ 5mm on all SideS)

bleed (+ 5mm on all SideS)

205 mm x 280 mm

400mm x 280mm

Safety zone: 175mm x 250mm

poSitioned 10mm from the outer trim line.

we recommend keeping all text within thiS box.

total Size: 90mm x 260mm

no bleed

no crop markS

Safety zoneS: 175mm x 250mmpoSitioned 10mm from the outer trim line

trim Size195mm x 270mm

trim Size390mm x 270mm

tip:

When your spread advertisement contains an overflowing background image (which runs over the fold), we recommend to cut down the WIDtH of the advertisement with 6mm. Trim size will become 384mm x 270mmBleed size will become 394mm x 280mmsafety Zones will stay the same size, positioned 10mm from the outer trim line resulting in 14mm between the two safety zones.

file requirementS:

• we accept .jpg, .pdf and .tiff• all muSt be Saved at the maximum quality• Saved aS cmyk• minimum reSolution: 300dpi

themeS and deadlineS

Issue Deadline Distribution date Themes

December 2011 20/11/2011 01/12/11 Luxury

January 2012 20/12/2011 01/01/12 Ice

February 2012 20/01/2012 01/02/12 Valentines

March 2012 20/02/2012 01/03/12 Green

April 2012 20/03/2012 01/04/12 Wild

May 2012 20/04/2012 01/05/12 Relax

June 2012 20/05/2012 01/06/12 Water

July 2012 20/06/2012 01/07/12 Competition

August 2012 20/07/2012 01/08/12 Heat

September 2012 20/08/2012 01/09/12 Glass

October 2012 20/09/2012 01/10/12 Minimalistic

November 2012 20/10/2012 01/11/12 Sky High

December 2012 20/11/2012 01/12/12 Luxury

calendar 2012

For more information please contact:

Mark Austen

+31 (0) 20 405 3146

all issues are availaBle oNliNe atWWW.schiPholmagaZiNe.com