HWB MAGAZINEA brand new day for local health and lifestyle publications – introducing a new glossy magazine that delivers engaging and informative content and dynamic design.

TARGETED AUDIENCE30,000 copies to be delivered by Canada Post to affluent neighbourhoods in Ancaster, Dundas and Hamilton West/Mountain. Average household income is $150,000 plus, including John Savidis Lean & Fit historical clients.

EDITORIAL PROFILEThe content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fashion, cars, dining, pastimes and more.

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MEDIA KIT 2011/2012

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Health | Wealth | Beauty

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John Savidis’

PREMIERE ISSUE / SPRING 2012

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contentWhen I looked around to advertise,

I wasn’t seeing anything that truly

reflected my objectives. I wanted

a glossy, professionally written and

designed magazine that focused on

this area alone – a magazine that

was relevant to a local audience and

was affordable. I believe we have

created such a publication with

HWB Magazine.

John Savidis

WHO WE ARE

We are creating a magazine that is local and pertinent to consumers in Ancaster, Dundas and Hamilton Mountain and affordable for national and local advertisers alike.

Our target audience is interested in:

- fitness - healthy lifestyle - investment and business - beauty advice - the finer things in life

All the elements needed for a well-

balanced, healthy and rewarding life.

HEALTH – sound body and mind.

WEALTH – able to afford to pursue one’s passions.

BEAUTY – self-worth and anti-aging secrets to build confidence.

McNeill Communications Tel: {905} 320-0775 | email: nathan@mcneillcommunications.ca | www.mcneillcommunications.ca

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EDITORIAL PROFILE

The content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fash-ion, cars, dining, pastimes and more.

Two times a year – Spring & Fall

Promoted by: John Savidis Lean & Fit Columnist Speaker Successful businessman

MCNEILL COMMUNICATIONS

EXPERTSin turnkey custom publications

EDITORIAL SERVICES

DESIGN

PHOTOGRAPHY

WEBSITE DEVELOPMENT that integrates print with online

SALES

ADVERTISING SALES

Nathan ForbesMcNeill Communications

Tel: {905} 320-0775

email: nathan@mcneillcommunications.ca

HWB MAGAZINE SPRING 2012 | MEDIA PLANNER

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PUBLISHING SCHEDULE, ADVERTISING RATES AND MECHANICAL SPECIFICATIONS

ADVERTISING SALES

Nathan ForbesMcNeill Communications

Tel: {905} 320-0775

email: nathan@mcneillcommunications.ca

MECHANICS

Trim Size: 8.375” x 10.875”

Bleeds: Bleeds must be a minimum of

.125” outside of the trim area.

Colours: All colours must be in CMYK.

No Pantone or spot colours.

Binding: Perfect bound

File Formats: PDF, TIFF, JPG and EPS.

• Supply as high resolution MAC

format via FTP.

• Images and files must be 300 dpi.

• Submitted files must be flattened

and all fonts properly embedded.

ADVERTISING DEADLINES

Premiere Issue: SPRING (April/May 2012)

Ad Closing: March 15, 2012

Materials Due: April 1, 2012

ADVERTISING RATES

AD 1x 2x

Double page spread (DPS) $6,250 $5,625

Outside back cover $3,450 $3,105

Inside front cover $3,450 $3,105

Full page $3,150 $2,835

Half Page $1,750 $1,575

Quarter page $900 $810

One-sixth page $650 $585

* 10% frequency discount

ADVERTISING SPECIFICATIONS *

DPS 15.5” x 9.625” (safety)

DPS 16.75” x 10.875” (add.125” bleed)

Full page 7.125” x 9.625” (safety)

Full page 8.375” x 10.875” (add.125” bleed)

1/2 Page 7.375” x 4.875” (add.125” bleed)

1/2 Page 6.125” x 3.625” (safety)

1/4 Page 3.6875” x 4.875” (add.125” bleed)

1/4 Page 2.4375” x 3.625” (safety)

1/6 page 2.46” x 4.875” (add.125” bleed)

1/6 page 1.21” x 3.625” (safety)

* Dimensions are width X height

NOTE: Double Page spread (DPS) ads must be submitted as

seperate left and right pages, clearly identified using L (left) and

R (right) in the file names, with proper .125” bleeds to each page.

McNeill Communications Tel: {905} 975-6172 | email: info@mcneillcommunications.ca | web: www.mcneillcommunications.ca

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Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

H E A LT H | W E A LT H | B E A U T Y

MA

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Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health�|�Wealth�|�BeautyHealth | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | Beauty

Health | Wealth | BeautyH B

H E A LT H + WEALTH + BEAUTY

John Savidis’FREE

PREMIER

E ISSUE