#letshangout - a marketing plan for google hangout
TRANSCRIPT
#LetsHangout#LetsHango
ut
Free Conference Calls
Easy-to-Use Productivity Features
Easy Access to Messaging and Calling
Adoption and usage of Hangouts still lags behind our competitors, most notably Skype.
6
14
November 12. 2015
WE DON’T LOSE
iOS APP STORE
Keys to Success
BUILD LOYALTYWin market share amongst video calling
platforms
INFORM Educate or remind consumers about Hangouts
CONVERT Encourage downloads through App Stores
1
2
3
Hangouts Spot
Hangout Screen
Brand Ambassadors
Social Media Campaign
#LetsHangoutToronto
#LetsHangoutParis #LetsHangoutLosAngeles
#LetsHangoutPisa#LetsHangoutNewYork
Meet Tim and Tammy.
#LetsHangoutToronto
34,560,000Impressions through
Hangouts Spots
1,000,000Impressions through
Social Media
3,000,000Hangouts app
download
+ =
AN INVESTMENT IN #HANGOUTWEEK
WILL GENERATE:
$725,000TOTAL CAMPAIGN
BUDGET
$435,000PROPERTY LEASES
$205,000HUMAN RESOURCE COSTS
$85,000HANGOUT SCREENS LEASES
OBTAIN PERMITS + SCREENS
FOR #HANGOUTWEEK
HIRE AND TRAIN
GOOGLE AMBASSADORS
JAN MAR APR MAY
#HANGOUTWE
EK
SOCIAL MEDIA
CAMPAIGN
JANUARY – MARCH
OBTAIN PERMITS ($435,000)
MARCH – APRIL
HIRE AND TRAIN AMBASSADORS
($30,000)
MAY 21 – 26TH
HANGOUT SCREEN LEASE ($85,000)
HUMAN RESOURCES COST($175,000)
JUNEFEB
#LetsHangout
Thank
you.
Appendix:
Equipment Cost $84,800
Salary Expenses Event Specific Human Resources Costs
2 Brand Ambassadors ($20/Hour) (20*24*5*2 = 4800)
1 Team Lead ($30/Hour) (30*24*5 = 3600)
Event Fixtures Set Up Crew, booth, networking etc. (350*5 = 1750)
1 Onsite Technical Manager, contingent on technical issues (35/hour = 35*5*24 = 4200)
Event-Specific Salary Expenses per location $14,700 USD
TOTAL Event Specific Salary Expenses $117,600
Internal HR Costs
→ 2 Promotional Managers (5 Days, 24 hours, 50/hour = 6000/each manager)
Internal Salary Expenses $70,000 USD
Location A general average of $198 - 456/hour for each location, which is estimated to be approximately $4752 - 10,944
(this is of course contingent, simply an approximation) per 24 hour period we allotted for each location.
54,720 balance, which will be used up as each Hangout event occurs.
8 locations: 54720*8 = 437,760
Property Costs $437,760